072. Converting New Leads (From Ads) Into Buyers...

080. Creating Accessibility In Your Business with Anna HeardinLondon

Join me and my friend Anna for a conversation about accessibility in in business. From those with financial hardships, to those who need support in reading or viewing our information - how do we account for access in what we do?

Anna share's her business model and how she serves a breadth of socioeconomics by creating access in her programs!

When you tune in you're goin to learn:

• How Anna's created her payment offerings to reach a wider audience, and how her payments shakeout with this structure.
  
  
• Practical things you can do to create accessibility in the work that you do - even if you don't have the ability to adjust the prices right now.
  
  
• The importance of working on continual improvement, not overnight access if you want to grow your business.
  
  

This episode is a bit different, but so important, and I hope you enjoy!


Links Mentioned:

From Anna
Anna on Instagram
Anna's Upcoming Spring Clean Your Brain Training

How to Make Time For Yourself
How to Feel Your Feelings
Body Image Workbook

Trudi Lebron's Work

From Zach
TheAdsBootcamp.com

TheAdsBootcamp.com

079. 30 Days to 100 NEW Members: An Experiment

In this week’s episode of the podcast, I’m pulling back the curtain on my 30 day experiment (that I’m chronicling over on Instagram) to generate 100 NEW memberships for our business in the next 30 days. I’m talking about our goals, our process, and the “rules” of the experiment that we hope will help us add 100 NEW people to the membership.

I’m going to be covering why we’r ending the experiment in the first place, how we’re leveraging a webinar to hit our numbers, and what’s been happening so far…

Some of the topics I’ll cover include…

• Why I decided to go “all in” and “play full out” on this promotion - and the benefits we’re seeing
• How I tapped into relationships I’ve built to help create better odds of success in the experiment.
• How we’re analyzing our data, and leveraging analytics other than make better decisions going forward too!

Tune in to get the low down…

Links Mentioned:

• GetSalesDaily.com
• Not Your Average Membership
• @ZachSpuckler on Instagram
• Aandra Bohlen's Website

TIMESTAMPS:

00:25: The rules of the experiment are…

05:03: What we’re doing with the daily instagram posts to drive more traffic and engagement to our social media.

09:19: My somewhat counterintuitive perspective on live webinars and accessibility for our audiences around the world world and in the US.

13:04: Utilizing affiliates, organic marketing, and existing assets to drive more engagement of our webinar offer.

15:06: Using Google Analytics and data to determine what the return on the permission that we do is.

18:19: The value of calling in relationships that I’ve built over the years, and what you can take away from it - even if you don’t have any business contacts yet.

20:24: Our webinar strategy explained, and what we plan to do after the webinar runs.

23:35: DM the word “SALES” on instagram for a special invite!

TheAdsBootcamp.com

078. Growth Stacking: Where to Focus Next For Business Growth

The week we're diving deep into the core elements of growing an online business with digital products or services - if you're wondering where to "go next" then this is the episode to listen to.

We'll explore four key areas to focus on for consistent business growth: growing the audience, making offers, automation, and optimizing & scaling. I'll share practical insights and actionable strategies for each area.

his episode provides a detailed roadmap for figuring out that next step to take. So, get ready to sharpen your growth strategy and stack the odds in your favor with this episode.

Enjoy!
xx
Zach Spuckler


Links Mentioned

• TheAdsBootcamp.com
• Not Your Average Membership
• Zach on Instagram

Time Stamps:

03:33: The 4 core things to focus on if you want to grow your business, it really all comes down to these four things.

07:21: The importance of engaged with your audience, and keeping consistent audiences growth - and my favorite way to grow it.

13:10: Why you might want to consider promoting a low ticket offer to START growing your online business - and the benefits of doing that first.

13:48: A Sneak peek at my favorite way to build low ticket offers.

18:08: Once your business is growing, there is so much power in automation - the key is to understand where and what to automate.

22:13: The importance of experimentation, why it may or may not work - and how to maximize the results of your experiment.

1:01 - Invitation to GetSalesDaily.com

077. Unconventional Marketing That Works with Dama Jue

I'm so excited to be joined this week by Dama Jue - she's an innovative force in the online marketing world that is doing things HER way, and making great money doing it!

Dama shares her journey from a traditional job in accounting, to becoming a Pinterest management service provider, and then evolving into funnels and self-study courses.

We explore why she choses to offer multiple products instead of one big signature course - a very different approach according to most marketers.

When you tune in you're going to learn...

• Why Dama is an advocate for a multi-offer-product business instead of having one signature course.
• How Dama was able to sell over 4,000 copies of a $9 offer - and what made it work so well
• The Power of short (but impactful) 15-minute webinars for selling more offers

For all you out there ready to learn from a marketer who defies norms and redefines success - gear up for a session that promises to elevate your marketing mindset and help you stay, as always, not so average!


Links Mentioned:

• TheAdsBootcamp.com
• Zach On Instagram
• Dama's $9 On Brand Fillable Workbooks (aff)
• Dama's Four by For Footers (aff)
• Dama's 20 Minute ThriveCart Mini Webinar (aff)
• Dama's 13 Minute ConvertBox Webinar (aff)
• Dama on Instagram
  
  

Time Stamps:

04:56 Embracing a multi-offer business model - and why it can work so well.

08:39 Realization of why have a really niche marketing strategy was a no-go for Dama.

12:07 Embracing flexibility in content creation and topics.

17:22 Creative strategies for collecting course testimonials effectively.

24:01 Th value in having an unconventional business marketing approach - and why you don't need to listen to the "big names" to win.

28:59 Why you should consider becoming an affiliate for your favorite tools - and how you can weave your links into what you're already doing.

31:52 Unique mini webinars sharing tech and strategy.

41:41 The value of strategic, intentional - and sometimes - rebellious entrepreneurship.

45:50 Interview highlights and review.

TheAdsBootcamp.com

076. Sales Streaks: Creating DAILY Sales In Your Business

In this week's episode of the Not Your Average Online Marketing Podcast, I share insights on how to create consistent and ongoing sales streaks in your business.

I'm sharing what's been working for us in the quest oof generating 27 days in a row of new sales in your business - we're currently at a 19 day streak.

When you tune into this week's episode you'll learn...

• The Evergreen Ads Engine—a three-tier system that drives leads, engages new subscribers, and retargets potential customers.
• The Automation that creates a DAILY presentation of his offers to new subscribers
• The Value of a "Tripwire" to his daily sales streak

If you're looking to generate sales daily, this episode is a must-listen!

Links Mentioned:

• Lizzy Goddard's Silver Moons Sales (aff)
• The Evergreen Engine - Episode 66
• TheAdsBootcamp.com
• @ZachSpuckler on Instagram (DM the World "Engine" for a FREE Guide)

TheAdsBootcamp.com