Recession, Whiskey and Choosing a New Approach | Episode 23

How to Price your Product and Service | Episode 25

Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make.

Price, it seems, isn't always the primary concern for buyers.

In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme.

You see, your customers buy on value. You know this.

But how to you measure that value in order to set your pricing?

In this podcast, I give you three ways in which you can change your pricing by measuring your value.

Three elements to consider include

• Convenience
• Speed
• Customer Service

So, how do you price your product or service in a sea of competition?

It's simple: understand what your customers value and tailor your pricing accordingly.

Whether it's the convenience of seamless transactions, the speed of lightning-fast service, or the warmth of exceptional customer care, your pricing should reflect the value you provide.

After all, in a world where value speaks volumes, your pricing strategy could be the key to standing out in a crowded marketplace.

Have a listen with an open mind.

Take care,

Denise

Connect with me...

• Denise Fay on Instagram. (I'm usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise's personal website
• Achieve Marketing

Get in Touch

You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm

Boost your Business Visibility

In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It

Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace.

I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough.

Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more thing to boost your visibility

And like The Achiever Club podcast episodes, I give you practical tips on how to increase your visibility over the next 30 days.

In fact, I invite you to let the next 30 days be your Boost your Visibiliy Challenge Month. It can start the day you start listening to this podcast, you don’t have to wait until the actual month starts.

I give you five ideas – to add to your own – to increase your visibility. From increasing social media engagement to leveraging email marketing and networking opportunities,I give you practical – ready to implement - steps to elevate your visibility and drive growth.

Will we do it together?

I say Lets Do it.

I hope you do too.

When you’ve decided, why not drop me a mail at denisefay @achievemarketing.ie and tell me you’re in and I’ll stay in touch over the month that you set...we can do it together, on your timeline.

Take care,

Denise

Connect with me...

• Denise Fay on Instagram. (I'm usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise's personal website
• Achieve Marketing

Get in Touch

You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm!

Recession, Whiskey and Choosing a New Approach | Episode 23

What does talk of recession and whiskey have to do with marketing?

Everything!

It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.

A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity.

If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy.

I talk about Davos, the global economy, the world bank and how it may affect our thinking. But then a bottle of whiskey can turn your mindset completely around.

And not in the way you think it will.

If you're curious about how recession and whiskey will help you bring a new approach to your marketing, then listen in.

I suggest 5 behaviour changes that you can adapt or bring into your marketing such as

• ignoring fear
• choosing words wisely...
• For the other five, well you'll have to listen in!

Grab your earphones and listen.

Links mentioned in the podcast

• How to Market your Small Business - your free guide to make more impact, make more money and get more ideal clients
• World Economic Formum at Davos- if you want to read what's going on at Davos, here's the link
• World Bank Report Summary

If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.

Get in Touch

You can connect with me via email at denisefay @ achievemarketing.ie (just have spaces to stop the bots).

Connect with me...

• Denise Fay on Instagram. (I'm usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise's personal website
• Achieve Marketing

Take care & thank you,

Denise

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

December Marketing Tips for Small Business

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity.

Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth.

In this festive themed episode, I give 6 reasons why you should continue, even ramp up, your marketing in December.

Plus I give you five practical takeaways and tips to implement immediately after listening...with a bonus tip..because it's Christmas.

I can say that now it's December 1st!

Links referenced in this podcast :

How to Market your Small Business - https://www.achievemarketing.ie/plan

How to get in Contact

www.denisefay.com

https://www.achievemarketing.ie

Y is for Yield (the Second Y) in The FAY WAY | Episode 21

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring.

Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success:

Principle #1 – Experiment, Measure, Adapt

• Discover how experimentation is the key to finding what works best for your business and audience.

• Learn how to meticulously measure results and let the data guide your strategy.

• See why blaming yourself is a dead-end street and why adaptation is your best friend.

Principle #2 – No One Size Fits All

• Understand why there's no universal marketing formula and why customization is crucial.

• Explore how tailoring your approach to your industry and clients can yield remarkable results.

• Find out how trends and experimentation play a role in crafting the perfect marketing strategy.

Principle #3 – Building Relationships and Raving Fan Communities

• Uncover the magic of relationship marketing and why it's the gold dust of your business.

• Learn how consistent communication and personalised interactions can create brand advocates.

• See how cultivating a community of raving fans can transform your business's growth and longevity.
  
  I share real world examples that we can all relate to. You'll discover that the Yield Stage is not about finding a single winning formula but continually refining your strategies and building genuine relationships.

As always, I leave you with three practical items (which circle back to the other stages in the FAY WAY).

If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.

You can connect with me via email at [email protected] or follow me on Instagram, LinkedIn, or Facebook. The podcast will also be available on YouTube in the coming weeks.

Until next time, take care and keep achieving!

Here's my contact details - let me know what resonated with you or hey, if you've a question, ask it. As my TEDx talk says - ask and you will achieve.

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I'm usually on this one!)

• Denise Fay on Facebook.

• Denise Fay on Linkedin

• Denise's personal website

• Denise's company website

Thank you,
Denise

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.