The Achievers Club with Denise Fay

Step into the bustling streets of a vibrant city like London, where the air hums with energy and possibilities. Amidst the whirl of activity, take a moment to observe. Notice the people, the bags they carry, the brands they wear, the choices they make.

Price, it seems, isn't always the primary concern for buyers.

In this podcast, forget what you thought you knew about pricing strategies and for a 15 minutes, delve into a world where value reigns supreme.

You see, your customers buy on value. You know this.

But how to you measure that value in order to set your pricing?

In this podcast, I give you three ways in which you can change your pricing by measuring your value.

Three elements to consider include

• Convenience
• Speed
• Customer Service

So, how do you price your product or service in a sea of competition?

It's simple: understand what your customers value and tailor your pricing accordingly.

Whether it's the convenience of seamless transactions, the speed of lightning-fast service, or the warmth of exceptional customer care, your pricing should reflect the value you provide.

After all, in a world where value speaks volumes, your pricing strategy could be the key to standing out in a crowded marketplace.

Have a listen with an open mind.

Take care,

Denise

Connect with me...

• Denise Fay on Instagram. (I'm usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise's personal website
• Achieve Marketing

Get in Touch

You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm

In Today’s episode I talk about Boosting Your Visibility: Why It Matters and How to Do It

Look, the reality is if people don’t see you, they won’t hire you. You need to be visible in the marketplace.

I love talking about marketing and in particular visibility – because it’s so important. Often times I talk to clients, and I talk to myself about it...we get busy, we forget about visibility...and that’s not good enough.

Which is why I’m giving you three reasons and a bonus reason to choose from, to cling to, when you get busy...so that you’ll remember to do one more thing to boost your visibility

And like The Achiever Club podcast episodes, I give you practical tips on how to increase your visibility over the next 30 days.

In fact, I invite you to let the next 30 days be your Boost your Visibiliy Challenge Month. It can start the day you start listening to this podcast, you don’t have to wait until the actual month starts.

I give you five ideas – to add to your own – to increase your visibility. From increasing social media engagement to leveraging email marketing and networking opportunities,I give you practical – ready to implement - steps to elevate your visibility and drive growth.

Will we do it together?

I say Lets Do it.

I hope you do too.

When you’ve decided, why not drop me a mail at denisefay @achievemarketing.ie and tell me you’re in and I’ll stay in touch over the month that you set...we can do it together, on your timeline.

Take care,

Denise

Connect with me...

• Denise Fay on Instagram. (I'm usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise's personal website
• Achieve Marketing

Get in Touch

You can email me at denisefay @achievemarketing.ie (just remove the space...it's there to keep out the bots!)

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. Review on Spotify or Apple - I'd love it and so too would the algorithm!

What does talk of recession and whiskey have to do with marketing?

Everything!

It's all about considering taking a new approach to marketing and more importantly, marketing mindset for 2024.

A new year stretches infront of us..and every year brings its unknowns and definitely for 2024, a lot of uncertainity.

If you're looking to grow your business, this short podcast gives some good advice about balance and understanding how your economy may not reflect the overall economy.

I talk about Davos, the global economy, the world bank and how it may affect our thinking. But then a bottle of whiskey can turn your mindset completely around.

And not in the way you think it will.

If you're curious about how recession and whiskey will help you bring a new approach to your marketing, then listen in.

I suggest 5 behaviour changes that you can adapt or bring into your marketing such as

• ignoring fear
• choosing words wisely...
• For the other five, well you'll have to listen in!

Grab your earphones and listen.

Links mentioned in the podcast

• How to Market your Small Business - your free guide to make more impact, make more money and get more ideal clients
• World Economic Formum at Davos- if you want to read what's going on at Davos, here's the link
• World Bank Report Summary

If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.

Get in Touch

You can connect with me via email at denisefay @ achievemarketing.ie (just have spaces to stop the bots).

Connect with me...

• Denise Fay on Instagram. (I'm usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise's personal website
• Achieve Marketing

Take care & thank you,

Denise

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

As the year draws to a close and the silly (or fun) season begins, many businesses, especially those in the B2B world, might be tempted to wind down their marketing efforts in December. However, this could be a missed opportunity.

Contrary to popular belief, the holiday season can be a strategic time for B2B companies to bolster their marketing initiatives. In this article, we'll explore why businesses should continue to market in December and how this festive season can provide a unique avenue for growth.

In this festive themed episode, I give 6 reasons why you should continue, even ramp up, your marketing in December.

Plus I give you five practical takeaways and tips to implement immediately after listening...with a bonus tip..because it's Christmas.

I can say that now it's December 1st!

Links referenced in this podcast :

How to Market your Small Business - https://www.achievemarketing.ie/plan

How to get in Contact

www.denisefay.com

https://www.achievemarketing.ie

In the last of the 6 part series, we dive into Yield – where your hard work comes to fruition. This last stage of The FAY WAY to Marketing talks about harvest time. You don’t need to be a farmer to understand how important this stage is….getting clients, keeping clients and as we say in Achieve HQ, testing and measuring.

Harvest time isn’t a time to sit on your laurels, it’s demands attention. In this episode, I take you on a journey that goes through three key principles which, when implemented will supercharge your marketing success:

Principle #1 – Experiment, Measure, Adapt

• Discover how experimentation is the key to finding what works best for your business and audience.

• Learn how to meticulously measure results and let the data guide your strategy.

• See why blaming yourself is a dead-end street and why adaptation is your best friend.

Principle #2 – No One Size Fits All

• Understand why there's no universal marketing formula and why customization is crucial.

• Explore how tailoring your approach to your industry and clients can yield remarkable results.

• Find out how trends and experimentation play a role in crafting the perfect marketing strategy.

Principle #3 – Building Relationships and Raving Fan Communities

• Uncover the magic of relationship marketing and why it's the gold dust of your business.

• Learn how consistent communication and personalised interactions can create brand advocates.

• See how cultivating a community of raving fans can transform your business's growth and longevity.
  
  I share real world examples that we can all relate to. You'll discover that the Yield Stage is not about finding a single winning formula but continually refining your strategies and building genuine relationships.

As always, I leave you with three practical items (which circle back to the other stages in the FAY WAY).

If you enjoy this podcast, please leave a review on Apple or Spotify to help others discover my unique marketing approach. Feel free to share this episode with friends or colleagues who would benefit from it.

You can connect with me via email at [email protected] or follow me on Instagram, LinkedIn, or Facebook. The podcast will also be available on YouTube in the coming weeks.

Until next time, take care and keep achieving!

Here's my contact details - let me know what resonated with you or hey, if you've a question, ask it. As my TEDx talk says - ask and you will achieve.

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I'm usually on this one!)

• Denise Fay on Facebook.

• Denise Fay on Linkedin

• Denise's personal website

• Denise's company website

Thank you,
Denise

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

Hey there, coaches, consultants and small business owners..

Welcome back to The FAY WAY to Marketing Series and today’s episode is the Second A in the instalment, and the fifth stage – Client Attraction.

Are you ready to attract the right clients? If so, then you’re in for a real treat. This episode is your backstage pass to the wonderful world of attracting your dream or ideal clients!

Episode Highlights:

In this episode, we're unlocking the power of not one, not two, but three incredible media types that can supercharge your journey.

• The Media Triad

  There are three types of media that work hand in hand in hand. When combined, they are incredibly powerful. Discover more about owned, paid and earned media.

• Your Client Attraction Toolkit: Nine Game-Changing Methods
  I've got a treasure trove of strategies waiting for you. I’ve broken down the three types of media and given you three methods in each...imagine the power of putting 9 marketing methods to work for your business.

• Crafting Your Signature Approach
  No one size solutions around here! I’m all about crafting a strategy that's as unique as you are. Discover how to mix and match these media types to create a symphony that resonates with your audience and showcases your brilliance.

Let your Client Attraction Journey start today...

Hit that play button now and let's embark on a journey of client attraction mastery that'll have you saying, "Why didn't I tune in sooner?" 🎧🚀

Take your Marketing to the Next Level

Subscribe to The Achievers Club with Denise Fay on Apple Podcasts, Spotify or your favourite podcast platform for regular insights and inspiration.

If you enjoy the podcast, then could you please write a review so more business owners can discover my unique style of marketing?

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I’m usually on this one!)

• Denise Fay on Facebook.

• Denise Fay on Linkedin

• Denise’s personal website

• Denise’s company website

You’re invited to join The Achievers Club Communityon Facebook. Come and join us.

When you’re ready to achieve more, here are two ways to achieve with me:

1. Join the Membership community at The Achievers Club This is where you’ll get weekly support and monthly training from me personally – https://www.achievemarketing.ie/the-achievers-club

2. Schedule a call to talk to me directly. It’s on me and lets get you achieving-https://denisefay.as.me/letschat

Take care,
Denise

The Hidden Power of Words in Marketing - The FAY WAY to Marketing Podcast

Welcome to another episode of "The FAY WAY to Marketing", and the 6-part podcast series that uncovers the tried-and-true secrets of marketing success. In this episode, we dive deep into the hidden gem of marketing—words! Join me as we explore why words are the fourth stage of the FAY WAY marketing system and how they wield the power to transform your marketing strategy.

Episode Highlights:

1. Unleashing the Art of Storytelling: Discover the enchanting world of storytelling and how words have the ability to engage, evoke emotions, and create lasting impressions on your audience.
2. Decoding the Psychology of Persuasion: Delve into the psychology behind persuasive marketing and understand how words can trigger action in your audience.
3. Mastering Clarity and Consistency: Learn how words play a pivotal role in creating clarity and maintaining consistency in your marketing messages.

With all episodes, I share three practical action items that you can do straightaway after listening to the podcast.

Take Your Marketing to the Next Level:

Unlock the hidden potential of words and craft compelling marketing copy with our free training session at www.achievemarketing.ie/wordswork. Elevate your marketing strategy with proven strategies that complement AI and ChatGPT content creation.

Join the Marketing Revolution:

Subscribe to "The FAY WAY to Marketing" on Apple Podcasts or your favorite podcast platform for regular insights and inspiration. If you enjoy the podcast, leave us a review to let us know your thoughts!

Connect with Denise Fay:

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I’m usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise’s personal website
• Denise’s company website

You’re invited to join The Achievers Club Community on Facebook. Come and join us.

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I'm usually on this one!)

• Denise Fay on Facebook.

• Denise Fay on Linkedin

• Denise's personal website

• Denise's company website

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. 

Thank you,
Denise

Welcome to the podcast aimed specifically at coaches and consultants who find themselves uncertain about their marketing message. In this episode, we dive deep into the importance of clarity and how it can make a significant difference in your marketing efforts. Your host, Denise Fay, shares her own experiences and insights, providing valuable guidance to help you craft a compelling marketing message that resonates with your target audience.

Episode Highlights:

• The essential role of clarity in marketing and how a confused mind never buys.
  
  
• The two crucial aspects of achieving clarity: your message and the words you use.
  
  
• How You Factor is an essential part of The FAY WAY to Marketing, a framework for effective marketing.
  
  
• Dispelling the myth of the 60-second elevator pitch and focusing on the power of clarity instead.
  
  

• Embracing your uniqueness and showcasing your YOU Factor to stand out from the competition.

   

• The transformation from a great marketing message to a phenomenal one by working on your YOU Factor.
  
  

• Owning your marketing message and becoming a rockstar in your field.
  
  
  

If you're ready to clarify your marketing message and unlock the power of your YOU Factor, this podcast is for you. Join Denise Fay as she guides you through actionable strategies and expert advice to help you attract more clients, make a greater impact, and become more famous in your industry. Don't miss out on this opportunity to revolutionize your marketing approach!

Join the Achievers Club for additional support, training, and accountability. Reach out to Denise Fay via email at [email protected] to connect and share your unique marketing message.

Remember to leave a review and help spread the word about this podcast to empower more coaches and consultants like yourself. Together, let's make a lasting impact through effective marketing!

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I’m usually on this one!)
• Denise Fay on Facebook.
• Denise Fay on Linkedin
• Denise’s personal website
• Denise’s company website

Identifying your target market is important as it avoids elements of hope marketing – that bit of marketing where you throw stuff at a wall, hope it sticks and your target market sees and hears about you.

However, identifying your target market can be hard task.

As with all stages in the FAY WAY to Marketing, I want marketing to be easier. The Fay Way puts you on the right track to achieving marketing momentum.

In this episode, you’ll discover

• Why the cookie cutter template of finding your ideal customer avatar is not ideal

• A new way to look at your avatar and company to help identify your ideal market

• Three practical strategies to understanding your target market

So whether you rail against or love creating customer personas, avatar, segments or profiles, this episode is for you.

If you rail against it, this is a unique approach to looking at your ideal target market and makes the process easier.

If you have an existing profile or avatar, you can expand on it with the practical steps I include.

Either way, it’s win-win, which is what I want for you.

I’d like you to leave this episode with a renewed sense of wanting to identifying or building on your ideal individual avatar or community.

Take a listen and then come join the conversation.

You’re invited to join The Achievers Club Community on Facebook. Come and join us.

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I'm usually on this one!)

• Denise Fay on Facebook.

• Denise Fay on Linkedin

• Denise's personal website

• Denise's company website
  
  

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing.

Thank you,
Denise

Marketing is the cornerstone of any successful business – it really is the foundation upon which you base your business on.

But marketing is HUGE, nine little letters that pack a massive punch for every business.

In this episode, I introduce you to the philosophy of marketing and the definition that I’ve been using since I taught marketing several years ago.

This podcast continues the series on the FAY WAY to Marketing.

As marketing is a foundational cornerstone of any business, we’re comparing marketing to building a house.

Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.

In this podcast, we talk about the foundations of a business being similar to the foundations of a house...

• Understanding your target audience is like surveying the land
• Defining your YOU Factor is like laying the foundation
• Developing the words you use is like framing the house
• Creating your attraction plan is adding walls and a roof
• Measuring and analysing results, yield what you’ve built is like inspecting the house.

Just as a house needs strong foundations, a business needs a solid marketing strategy to survive and thrive. A strategy that will stand the test of time and the winds of change.

And winds of change are sure to happen in every business – guaranteed!

As always, I finish with a few practical, actionable steps.

This is a good one to get you thinking about your own foundations – what’s working and what isn’t...what would happen if winds of change blew around your business in the short term? Long term?

Take a listen and then come join the conversation.

You’re invited to join The Achievers Club Community on Facebook. Come and join us.

Get in touch using any of the social channels..whichever you prefer:

• Denise Fay on Instagram. (I'm usually on this one!)

• Denise Fay on Facebook.

• Denise Fay on Linkedin

• Denise's personal website

• Denise's company website

P.S. I'd appreciate a review. If you loved this podcast, then please write a review so more business owners can discover my unique style of marketing. 

Thank you,
Denise