Podcast Guesting Strategies - From Niche Targeting to Networking

How To Streamline Your Podcast With Automations and Workflows

We are going to geek out today on a topic that is NOT sexy but will help you save hours and dollars in your podcast production. Got your interest piqued?

I’m chatting with podcast and automation coach Joe Casabona about how to create a seamless process to make podcast production easier, save 30% less time, how to automate and what tools to use.

Here are the key takeaways from our conversation:

⚙️ How to automate your processes so that you get more done in less time with less stress

⚙️ What Joe’s go-to automation tools are to streamline and automate podcast production

⚙️ Why maintaining a regular schedule and consistently producing high-quality content is crucial for building trust with your audience and fulfilling sponsor commitments.

⚙️How documenting standard operating procedures (SOPs) and utilizing project management tools can save time and money

⚙️How AI tools like Descript and Past Magic can assist in editing and content creation, allowing for quicker turnaround times and improved productivity.

⚙️Tips for onboarding and training a virtual assistant (VA freeing up your time for more critical activities.

⚙️How to enhance communication and scheduling with podcast guests with less work

Key Moments:

[00:00:00] - Intro

[00:03:25] - The Pain of Procrastination

[00:07:50] - Automation and Virtual Assistants

[00:14:30] - Consequences of Poor Processes

[00:19:45] - Simplifying Automation and Workflows

[00:29:15] - Essential Tools for Podcast Production

[00:42:10] - Building and Optimizing Podcast Systems

Growth Trends, Research & Business of The Podcasting Industry

I’m pretty excited about this episode as I don’t often talk about the ‘business of podcasting’. It has grown and changed so much in the past 5 years. And if you are just starting to get into the podcasting industry, it can feel overwhelming with so many options and avenues to optimize and monetize.

I have Bryan Barletta from Sounds Profitable on the show to chat about working in the industry, research, trends, and what resources are at your fingertips to help understand the industry a bit more.

We cover:

• The evolution and challenges in the podcasting industry including technology, advertising and content.

• What types of businesses have emerged since podcasting exploded

• Tips on navigating the business of podcasting

• How to define success in podcasting

• The relevance of video in podcasting and the pressure to optimize content

• Advice on navigating the podcasting industry and knowing what resources are at your fingertips

• How Sounds Profitable can serve podcast related businesses and podcasters

• How research on the industry can provide info on advertising and listener behavior

• What the Brands In Audio directory is and how to get involved.

Head to https://LeverageYourPodcastShow.com to read the blog

Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

How To Outsource Podcast Pitching & Processes

Do you want to guest on more podcasts but aren’t sure how to research and pitch? Or maybe you are like most entrepreneurs and simply don’t have the bandwidth?

This is why Podcast Outreach School is for you - I interview founder Nathan Hirsch who will share tips on how to get booked on more shows and how to hire, onboard and train a VA to seamlessly manage it for you.

Here’s what we covered:

• The role of outsourcing and VAs in managing businesses effectively.

• Tips for successful podcast outreach, including research, outreach tactics, and post-podcast strategies.

• Overcoming challenges in guesting on podcasts and standing out in pitch emails.

• Hiring and managing VAs effectively, focusing on skill, attitude, and communication.

• Onboarding processes and the importance of setting VAs up for success.

• The importance of building a strong team through outsourcing for business growth and scalability.

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Create Speaker Reels From Your Podcasts Guest Appearances

Maybe you are already guesting on podcasts and want to start hitting the stage for a bigger impact but what’s going to give you leg up to get chosen? A speaker reel! And how do you get one when you haven’t spoken on a stage yet?

Listen to this episode with Cam Beaudoin of The Frequent Speaker to share how to create your speaker real BEFORE you start speaking, what makes a reel that grabs attention and dazzles event planners?

Here’s what you’ll learn…

• How speaker reels are used to secure speaking opportunities and build confidence

• The process of creating speaker reels, including selecting content, storytelling, and music

• How to use your podcast interviews to create speaker reels before you even hop on a stage

• Overcoming objections like lack of content or reluctance to watch oneself on video

• How to outsource speaker reel creation to professionals to accelerate growth in the speaking industry

Head to https://LeverageYourPodcastShow.com to read the blog

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcast Guesting - Your ‘No Pitch’ Client Attraction Strategy

Imagine attracting leads and clients without any sales pitch - well it’s doable when you are podcast guesting. I have Spencer Carpenter on the show who has booked over 150 entrepreneurs on over 1000 shows and helped them grow their business through guesting. He shares his no nonsense approach to getting on shows, why it’s all predicated on value, what surprising results you can get from guesting and how to use it as your number one marketing strategy.

Here’s a taste of our conversation…

• How to craft compelling podcast pitches to get booked on more shows

• Why podcast guesting is the best ‘No Pitch’ sales approach

• Why setting realistic goals will help you maximize your results from guesting

• How to leverage your appearances for content creation, speaking opportunities and expand your reach.

• Common mistakes podcast guest make that lower their chances of getting booked on more shows

• How to prepare for podcast guesting and identify suitable shows for guest appearances.

• How to differentiate yourself, stand out and showcase your value to listeners

Head to https://LeverageYourPodcastShow.com to read the show notes

>>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system. Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

>>Learn 3 Ways To Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest