How I Went from 140 to 700 Students in 3 Years | Ep 223

5 Limiting Beliefs That Could be Hurting Your Music School | EP 228

Join Dave as he shares the top challenges music school owners face and how to overcome them. Based on insights from a recent Music Lessons and Marketing Facebook group poll, Dave identifies five common limiting beliefs among music school owners, such as not enjoying the business side or feeling inadequate with technology. Reflecting on his own experience, Dave breaks down each belief and offers practical strategies for tackling them.

Discover why disliking the business aspect doesn’t have to hold you back and how to delegate tasks effectively to focus on growth. Learn how to afford an assistant even on a tight budget and why investing in help can propel your school forward. Dave also discusses overcoming tech challenges and getting started with marketing, providing actionable steps for school owners to boost their marketing efforts effectively.

Tune in to gain valuable insights into overcoming common hurdles in running a music school and learn how to thrive in the competitive landscape of music education.

davesimonsmusic.com

An Instagram Ads Strategy For Group Classes | EP 227

Ready to dive into the world of Instagram advertising with Danny Thompson? In this episode, he's spilling all the secrets on how to rock Instagram ads and supercharge your advertising game. We'll talk about fixing those pesky advertising problems and using what you learn to make your campaigns shine in today's fast-paced digital world.

So, Danny's really getting into the nuts and bolts of digital advertising. It's not just about catchy words; there's a whole science to making ads and hitting the right people. Sure, you could hire someone else to handle it, but knowing how it works gives you the power to steer your campaigns like a pro. Level up your advertising game today!

davesimonsmusic.com

How To Increase Sales And Improve Retention In Just 10 Minutes | EP 226

Discover effective strategies to boost sales and enhance student retention in your music school. In this episode, Dave unveils two proven methods to keep students engaged and coming back for more. Say goodbye to churn and hello to growth with these actionable insights!

Jonah Berger’s onto something: keeping your music school on people’s lips is key. Word of mouth’s a game-changer, and staying memorable doesn’t have to eat up your time. Two main strategies got your back—one for your current kids and another for those who’ve hit pause. Generosity’s your secret weapon. Drop a friendly email now and then, and watch your brand buzz. It’s all about keeping those connections strong, whether they’re fresh faces or old pals.

davesimonsmusic.com

How to Create a Word-of-Mouth Marketing Strategy | EP 225

Ready to unlock the secrets of a powerful word-of-mouth marketing strategy? Dive into this eye-opening episode with Dave. Despite its undeniable effectiveness, too many music schools are missing out on the potential of word-of-mouth marketing. Discover why it's crucial to shift your focus from offering discounts to showing genuine gratitude, a tactic proven to build trust and reputation.

Explore how simple, personalized gestures can work wonders in nurturing strong relationships and staying on the radar of both current and former students. Dave will guide you through the art of subtle engagement and authentic connection, going beyond the confines of music lessons.

Don't miss out on valuable insights and unveil practical strategies that ensure consistent engagement and harness the full potential of referrals. Tune in now and transform your word-of-mouth marketing strategy today.

davesimonsmusic.com

What Your Families Think of Your Pricing | Ep 224

In this episode, Dave shares insights into the psychology behind pricing and customer perception, particularly in the context of music lessons. People often have a vague idea about the cost of music lessons, influenced by factors like convenience, reputation, and social validation.

Music school owners sometimes mistakenly set prices based on their own financial perspective rather than their customers' ability to pay. Dave emphasizes the importance of understanding that clients may value music lessons differently, seeing them either as a commodity or as a transformative experience for their child.

Dave advises music school owners to price confidently, reflecting the quality and value of the lessons they offer, and to use pricing as a tool to communicate this value. He argues that small price increases generally do not deter customers if they understand the value they're receiving, suggesting that effectively communicating the benefits and quality of music education can justify higher prices and attract clients who prioritize their child's development.

davesimonsmusic.com