TikTok: Is The Social Media App Still on the Rise? | The Girls in Marketing Podcast

The Vanity Metric Trap: Finding Value in Digital Marketing Data | The Girls in Marketing Podcast

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In the world of marketing, it's easy to get distracted by vanity metrics. Those flashy numbers may look good on paper but they can sometimes fail to translate into meaningful outcomes.

In this episode, the Girls in Marketing Team dive deep into the vanity metric trap and explore how brands can shift their focus towards uncovering true value in their digital marketing data.

Topics discussed in this episode included:

• The vanity metrics trap
• How to find meaningful metrics
• Vanity vs actionable metrics
• Valuable ways to measure marketing success

Hopefully, this is an insightful episode for you to see how vanity and actionable metrics can be used within your marketing.

See you next week for an episode about influencer marketing!

Girls in Marketing

Monzo's Social Media Success Story: Marketing Insights from Monzo's Social Media Lead, Richard Cook

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Gain exclusive access to the social media strategies, tactics, and lessons that have propelled Monzo's social media success as a disrupter bank.

In this episode of The Girls in Marketing Podcast, Olivia sits down with social media royalty, Richard Cook, Social Media Lead at Monzo Bank, as he delves into the captivating world of social media marketing.

In this episode, you'll discover the journey behind Monzo's remarkable success in social media marketing as Richard shares his invaluable insights and strategies, despite having an untraditional route into marketing.

This episode discusses:

• Building a multi-platform social media strategy
• Working with an FCA-regulated brand

• Adopting a creative approach to social media
• Having an untraditional route into marketing

A huge thank you to Richard for coming to Liverpool to record the podcast. We hope you enjoy this episode, if you did please leave a review and follow our page 🤩

Make sure you check out our podcast sponsor, Hostinger, for your new website host here: https://www.hostinger.com/girlsinmarketing 🧑‍💻

See you next week for another team episode!

Girls in Marketing Team

Reacting to YOUR Marketing Confessions with The Girls in Marketing Team

⭐️ Start your passion project with Hostinger here:⁠⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⁠⭐️

Welcome back to another episode of The Girls in Marketing Podcast! Today, we are diving into your marketing confessions. Back in March, we hosted an IRL event in London and we had a confessions box for our community to take part in it’s safe to say you didn’t hold back… From the hilarious to the heartfelt, we'll be unpacking your stories, sharing our own experiences, and offering expert insights from The Girls in Marketing Team along the way.

A huge thanks to our podcast sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠

Find out more about Kingsbridge Insurance here: ⁠⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24 If you enjoy this episode (or we featured your confession), make sure you share the love on social media and leave us a review of how you enjoyed the podcast episode.

We’ll see you in next week’s episode for a podcast episode with a marketer from a very popular bank 🏦💸

The Adanola Approach: Perfecting Your Performance Marketing with Lily Thistlewood, Head of Performance Marketing at Adanola | Prev The Very Group

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Welcome back to The Girls in Marketing Podcast!

In this episode, we're diving deep into the world of performance marketing with a true trailblazer, Lily Thistlewood, the Head of Performance Marketing at Adanola.

Adanola is one of the hottest brands right now and the athleisure brand has taken the fashion world by storm.

Join us as we sit down with Lily to understand the secrets behind Adanola's remarkable success in performance marketing.

From running her own marketing agency to working for big brands like The Very Group, Lily’s career experience is something we can all learn a lot from.

This episode discusses:

• What is performance marketing?
• Working at Adanola
• Agency vs. In house roles
• The shift from small to big businesses

If you want to see more guests like Lily on the podcast, make sure you leave a rating as it helps us out more than you’d imagine.

See you next week for another team episode!

Personal Branding: Overrated Or Essential?

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In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.

Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?

Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.

We discuss:

• The trend of personal branding
• Reason to and reasons not to build a personal brand
• Good examples of case studies, like Steven Bartlett
• Our own opinions of personal branding
• YOUR opinions of personal branding

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…

See you next week for an ADA podcast special 👀