From innocent drinks to Surreal Cereal: A Blueprint for Viral Marketing Success with John Thornton
44m
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The Girls in Marketing Podcast
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If there is someone who can make anything go viral, it’s John Thornton.
John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.
With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.
He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.
For anyone working in the creative industry, this episode is for you.
This episode covers:
🚀What ‘going viral’ actually means
🤝How brands like Weetabix and Heinz have used virality
🧑💻Working for SURREAL Cereal and innocent drinks
🎨Being a marketing creative
A huge thanks to John for coming on The Girls in Marketing Podcast!
You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’
And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫
See you next week for another episode!
Girls in Marketing
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