Building a Clientele that withstands Economic Downturns with Lacey Salem

Content that Counts: Engagement over Virality, SEO Tips and Embracing YOU in your Content with Cynthia Aceituno | EP 127

Welcome to this weeks episode of Educated Artistry!

Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams

We Cover:

• The Tik Tok Ban Update
• Becoming a social media manager for beauty businesses
• Embracing YOU in your content
• SEO tips and startegy
• Building confidence in front of the camera
• How to ACTUALLY measure if your content is successful

FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/

FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

The Death of The Lash Industry?

Welcome to this weeks episode of Educated Artistry

Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!

We cover:

• My observations from the cleint perspective
• Why DIY lashes will never replace lash extension services fully
• Upholding a luxury experience
• How the industry is evolving and how you can evolve with it
• FREE ways you can elevate your customer experience

Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299

https://lashbizbabesacademy.teachable.com/admin/affiliate/dashboard

My Lash Bed Set Up

Building a Clientele that withstands Economic Downturns with Lacey Salem

Welcome to this weeks episode of Educated Artistry! Today we are joined by Lacey Salem, a licensed esthetcian since 2017 in New York. Sheopened a solo studio in November of 2019. Then by November of 2021 I expanded and brought on 2 team members. Lacey is a three time winning Lashie Award winner courtesy of The Lash Conference. Former esthetics educator and now all things lash educator. Her newest venture is Laceys Lash and Esthetic Supply, where she is bringing the industries top brands straight to artists in her area. Today we cover: - Building a clientele that can withstand economic downturns - How to market and find high end clients - The power of building connections within your community - The client experience LACEY IG: https://www.instagram.com/laceys_lashandesthetic_supply LACEY WEBSITE: Www.lashandestheticsupply.com

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

Is Tik Tok Getting Banned?

Welcome to this weeks episode of Educated Artistry!

Today we are talking all about the possible Tik Tok "Ban"

Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business?

I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.

Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW

Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast

From Medical Professional to Lash Artist: Building a Thriving Clientele in 5 Months with Ashley Bao

Welcome to this weeks episode of Educated Artistry!

Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.

We Cover:

• The tranistion from her medical career into lash extensions
• Building a clientele within 5 months
• Authentic Marketing
• Building a community with raving fans
• Moving states and REBUILDING a new clientele within 3 months
• Client building secrets NO ONE is talking about

CONNECT WITH ASHLEY

IG: https://www.instagram.com/aura.by.ashley/ Free Overlooked to Fully Booked Course https://ashleybao.myflodesk.com/jointhelist 5 Figure Months Course: WHAT YOU WILL LEARN: THE MINDSET TO CALL IN 5 FIGURE MONTHS MY 100 APPTS/MONTH BUSINESS FRAMEWORK HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES MOTIVATION WITHOUT CIRCUMSTANTIAL POWER FINANCIAL ORGANIZATION STRATEGIES What's included? 5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months. https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw CONNECT WITH KAYLA

KAYLA IG: https://instagram.com/kkartistry_

KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_

EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast