Educated Artistry
by Kayla Hertz - KK ArtistryMeet your new podcast bestie! Listen along as lash artist and entrepreneur Kayla shares knowledge, perspective and insight into the many facets of the Beauty Industry from her 8 years of experience. Enjoy the variety of guests Kayla brings on to have transparent conversations and help your beauty business THRIVE! Created to help and inspire you to make the best educated decisions for your own beauty business career.
Episodes
Content that Counts: Engagement over Virality, SEO Tips and Embracing YOU in your Content with Cynthia Aceituno | EP 127
47m · PublishedWelcome to this weeks episode of Educated Artistry!
Today we are joined by Cynthia Aceituno, she has been a licensed esthetician for 7 years and has a degree in Marketing. She is a home based lash artist and social media manager that specialize in strategizing growth for small businesses that are growing into teams
We Cover:
- The Tik Tok Ban Update
- Becoming a social media manager for beauty businesses
- Embracing YOU in your content
- SEO tips and startegy
- Building confidence in front of the camera
- How to ACTUALLY measure if your content is successful
FOLLOW CYNTHIA IG: https://www.instagram.com/cynthia.ace/
FREE DIY SOCIAL MEDIA AUDIT: https://mailchi.mp/81e520594a29/diy-social-media-audit
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kaylahertz
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast
The Death of The Lash Industry?
28m · PublishedWelcome to this weeks episode of Educated Artistry
Today we are covering the topic that has veen trending all over Instagram and Tik Tok this past week... THE DEATH OF THE LASH INDUSTRY?!
We cover:
- My observations from the cleint perspective
- Why DIY lashes will never replace lash extension services fully
- Upholding a luxury experience
- How the industry is evolving and how you can evolve with it
- FREE ways you can elevate your customer experience
Grab your ticket to The Lash Biz Babes Online Conference on May 18th + 19th for $299
https://lashbizbabesacademy.teachable.com/admin/affiliate/dashboard
My Lash Bed Set Up
Building a Clientele that withstands Economic Downturns with Lacey Salem
40m · PublishedKAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast
Is Tik Tok Getting Banned?
21m · PublishedWelcome to this weeks episode of Educated Artistry!
Today we are talking all about the possible Tik Tok "Ban"
Could Tik Tok really get banned? What does this mean for the 170 million American users and the 7 million American small businesses that run on Tik Tok? And what does this mean for you if you have been trying to grow and build an audience on the platform? Should we ditch the app? Is it worth making content here and what does this mean for your beauty business?
I'll be sharing my opinion and plan for content creation the upcoming months as we wait to see if this bill passes through to the President.
Lash Biz Babes Conference Tickets: https://www.lashbizbabesconference.com/#oXMHRW
Square Referral Link: Get $1,000 of free processing: https://squareup.com/signup/en-us?signup_token=KAYLAHERTZ
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast
From Medical Professional to Lash Artist: Building a Thriving Clientele in 5 Months with Ashley Bao
52m · PublishedWelcome to this weeks episode of Educated Artistry!
Today we are joined by Ashley Bao, the owner of Aura By Ashley where she offers lash extensions + mentorship. Ashley transitioned from Medical Pro to Beauty Pro. She built her clientele and filled her books within 5 months out of esthetician school, was hitting 5 figure months within her first year and when she moved to California with zero clients she built her books again within 3 months. Ashley has a passion for teaching beauty pros how to get fully booked through soulful marketing and authenticity.
We Cover:
- The tranistion from her medical career into lash extensions
- Building a clientele within 5 months
- Authentic Marketing
- Building a community with raving fans
- Moving states and REBUILDING a new clientele within 3 months
- Client building secrets NO ONE is talking about
CONNECT WITH ASHLEY
IG: https://www.instagram.com/aura.by.ashley/ Free Overlooked to Fully Booked Course https://ashleybao.myflodesk.com/jointhelist 5 Figure Months Course: WHAT YOU WILL LEARN: THE MINDSET TO CALL IN 5 FIGURE MONTHS MY 100 APPTS/MONTH BUSINESS FRAMEWORK HOW TO ATTRACT LUXURY CLIENTS AT PREMIUM PRICES MOTIVATION WITHOUT CIRCUMSTANTIAL POWER FINANCIAL ORGANIZATION STRATEGIES What's included? 5 Prerecorded videos showcasing exactly how I went from zero clients to 100 clients monthly and hitting $12k+ months. https://stan.store/aurabyashley/p/get-started-with-this-amazing-course-gzihw CONNECT WITH KAYLAKAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast
Hosting an Event for your Beauty Community + Be my Lashentine
30m · PublishedWelcome to this weeks episode of Educated Artistry Podcast
Today we cover:
- How the Be My Lashentine Event turned out
- Hosting an event fo your local beauty community
- How I found a venue space, vendors and sponsors
- Tips for putting together swag bags
- Selling Tickets + Marketing the Event
- The Cost + Breakdown
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK:https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY:https://instagram.com/educatedartistrypodcast
The Most Underrated Instagram Feature to Build Community
28m · PublishedWelcome to this weeks episode of Educated Artistry!
Was social media growth and community building on your vision board for 2024?
It is no secret community building is vital for building a brand and to set yiurself a part from the masses. Today, I am sharing the most underrated Instagram feature for community building (in my opinion). I have been utilizing this feature for my own community and have seen great results, had some of the most amazing conversations in my dms and have gotten a clearer vision on what my community wants from me.
Settle in for this solo episode and learn how to utilize this Instagram feature for your own community.
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK:https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY:https://instagram.com/educatedartistrypodcast
Becoming Lash Baby: Navigating Client Growth, Boundaries + Brand Identity with Hellen Vuong
1h 1m · PublishedWelcome to this weeks episode of Educated Artistry!
We are joined by Hellen Vuong the owner of Lash Baby Product line and Training.
Hellen started her career in the lash industry in 2016 after moving from Vietman to the United States. Along with operating Lash Baby she has a salon with booth renters. Today we are covering:
- Moving to the United States + starting a business
- Client building in 2016 vs today
- Client building without social media
- Personal + Professional boundaries
- Purchasing + becoming the new face of Lash Baby
- Lash trend predictions
Follow Hellen
https://www.instagram.com/lashbaby.official/
Shop Lash Baby
Use code: KK15 to save 15% off your order (my personal fav are the .02 lashes!)
https://thelashbabyshop.com/product
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast
Eye Health + Beauty Trends with Optometrist Dr. Janice Luk
48m · PublishedWelcome to this weeks episode of Educated Artistry!
Dr Janice Luk is a Optometrist based in Canada that specializes in eye health and beauty trends and has been practicing for 7 years. As a lash artist eye health and the safety of our clients should be our #1 priority for a long and sustainable career. I am thrilled to have an optometrist join us today to teach us today about eye health and lash extensions to expand our knowledge.
We Cover:
- Eye Health in our clients and ourselves
- Sensitivities with lash extensions
- Allergies to lash adhesive
- Partnering with a local Optometrist
- Myth Busing! Demodex mites, Flonase Trend and UV Light
Follow Dr Janice Luk:
https://www.instagram.com/ilukateyes/
BE MY LASHENTINE TICKETS (sales end Feb 1st 2024)
The lash artist event in Vancouver Washington on February 18th 6:30-9:30pm
Swag bags, Giveaways, Collaboration + Yummy Food/Drinks!
Use code: PODCAST to save 15% on your ticket
https://www.eventbrite.com/e/be-my-lashentine-tickets-773976142477
FOLLOW KAYLA:
KAYLA IG: https://instagram.com/kkartistry_
KAYLA TIK TOK: https://www.tiktok.com/@kkartistry_
EDUCATED ARTISTRY: https://instagram.com/educatedartistrypodcast
The 2023 Top Episode Winner, Lash Trend Predictions + Content Strategies
35m · PublishedWELCOME BACK!
Today we are covering:
- The top episode of 2023 winner
- Be My Lashentine Event
- My Lash Trend Predictions for 2024
- Content Strategies and Predictions
Be My Lashentine Tickets! Use code PODCAST to save 15% on your ticket
https://www.eventbrite.com/e/be-my-lashentine-tickets-
Educated Artistry has 137 episodes in total of non- explicit content. Total playtime is 99:17:23. The language of the podcast is English. This podcast has been added on August 4th 2022. It might contain more episodes than the ones shown here. It was last updated on May 15th, 2024 09:40.