72 | Navigating AI for Acupuncture Marketing with Jon Morrison

76 | Anti-Marketing with Kenton Sefcik

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building a practice, and more.

In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice.

This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more.

I think you’ll enjoy this conversation with Kenton!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on May 27th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200!

SHOW NOTES:

• KentonSefcik.com
• TCM Graduate TV Membership
• @TCMGraduateTV YouTube Channel
• Kenton’s new podcast: The First Years of Acupuncture
• Join Kenton’s email list
• Save $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)

💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.

And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

75 | Boost Your Local SEO and Your Google Business Profile with Darcy Sullivan

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.

In this episode, Darcy and I talk about:

• Why SEO is just like an Oreo cookie
• Why target market matters SO MUCH for great SEO
• How to choose keywords for your website
• An easy tip for quickly improving location keyword density on your website
• Lots of specific tips for optimizing your Google Business Profile
• Unique ideas for repurposing content and using Chat GPT to make marketing simpler and faster
• How SEO is about appeasing Google and learning to play its game
• And much more

Hope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!

SHOW NOTES:

• Darcy's Free SEO Training: SEO Quickstart Guide for Acupuncturists
• Propel Marketing & Design Website
• Propel Your Practice Podcast
• Scholarship Competition Information for Acupuncture Marketing School (Accepting applications May 13th - May 16th.)

This episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

74 | Graphic Design, Content Creation, and Overcoming Fear of Marketing with Jeffrey Grossman

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.

Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.

Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today’s interview.

We also talk about:

• The evolution of graphic design and how it's easier than ever to create professional-looking content
• The idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communities
• The necessity and cost-effectiveness of email marketing
• The importance of asking for help with your marketing when you need it
• An interesting take on why so many chiropractors seem successful in business
• The benefits of coaching and accountability in building or scaling a practice
• And much more

Hope you enjoy this episode with Jeffrey!

SHOW NOTES:

• Acu Downloads (Free 14-Day Trial)
• Acupuncture Media Works on Facebook
• Free NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8th

This episode is sponsored by Jane, an all-in-one practice management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

71 | Marketing as an Ecosystem with Mandy Gratzer

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.

In this episode we discuss:

• How to think about marketing if you’re afraid you’ll have to talk too much about yourself
• What marketing is working for Mandy’s marketing students?
• Where do Mandy’s patients primarily come from at her practice?
• Why Mandy advocates a multi-channel approach to marketing
• Why scaring certain people away with your marketing is a good thing
• Why you MUST collect data from your marketing efforts
• And much more

Hope you enjoy this episode with Mandy!

This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia.

This conference speakers are all acupuncturists and marketing or business experts, so you’ll get to learn from people in our industry.

Topics include everything from optimizing your website to social media, to email marketing and more.

As you’ll hear in the upcoming interview, I’m excited to be one of the speakers at the conference.

Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.

If you love a destination CEU weekend, then I really hope you’ll join us for this one of a kind event focused on growing your acupuncture practice!

SHOW NOTES:

• Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)
• Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)
• The Acupuncturists Biz Hub Podcast
• Mandy's online courses
• Follow Mandy on Instagram @acupuncturistsbizhub

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

72 | Navigating AI for Acupuncture Marketing with Jon Morrison

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.

If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!

In this episode we talk about:

• What kind of ethical dilemmas are people usually worried about regarding AI?
• Why it helps to think of AI like a brilliant, helpful assistant
• How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives
• Practical suggestions for using AI in marketing your acupuncture practice
• Ideas for prompts to give ChatGPT to help you with content creation
• Who owns the content created by ChatGPT?
• And much more

SHOW NOTES:

• Jon’s Website: getclear.ai
• Jon’s Book, Get Clear on AI, on Amazon
• Join Jon on Instagram @teamgetclear
• ChatGPT: chat.openai.com
• Captions App – Eye Contact Corrector in Video

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.