Acupuncture Marketing School

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.

In this episode, Darcy and I talk about:

• Why SEO is just like an Oreo cookie
• Why target market matters SO MUCH for great SEO
• How to choose keywords for your website
• An easy tip for quickly improving location keyword density on your website
• Lots of specific tips for optimizing your Google Business Profile
• Unique ideas for repurposing content and using Chat GPT to make marketing simpler and faster
• How SEO is about appeasing Google and learning to play its game
• And much more

Hope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!

SHOW NOTES:

• Darcy's Free SEO Training: SEO Quickstart Guide for Acupuncturists
• Propel Marketing & Design Website
• Propel Your Practice Podcast
• Scholarship Competition Information for Acupuncture Marketing School (Accepting applications May 13th - May 16th.)

This episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.

Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.

Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today’s interview.

We also talk about:

• The evolution of graphic design and how it's easier than ever to create professional-looking content
• The idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communities
• The necessity and cost-effectiveness of email marketing
• The importance of asking for help with your marketing when you need it
• An interesting take on why so many chiropractors seem successful in business
• The benefits of coaching and accountability in building or scaling a practice
• And much more

Hope you enjoy this episode with Jeffrey!

SHOW NOTES:

• Acu Downloads (Free 14-Day Trial)
• Acupuncture Media Works on Facebook
• Free NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8th

This episode is sponsored by Jane, an all-in-one practice management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.

In this episode we discuss:

• How to think about marketing if you’re afraid you’ll have to talk too much about yourself
• What marketing is working for Mandy’s marketing students?
• Where do Mandy’s patients primarily come from at her practice?
• Why Mandy advocates a multi-channel approach to marketing
• Why scaring certain people away with your marketing is a good thing
• Why you MUST collect data from your marketing efforts
• And much more

Hope you enjoy this episode with Mandy!

This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia.

This conference speakers are all acupuncturists and marketing or business experts, so you’ll get to learn from people in our industry.

Topics include everything from optimizing your website to social media, to email marketing and more.

As you’ll hear in the upcoming interview, I’m excited to be one of the speakers at the conference.

Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.

If you love a destination CEU weekend, then I really hope you’ll join us for this one of a kind event focused on growing your acupuncture practice!

SHOW NOTES:

• Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)
• Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)
• The Acupuncturists Biz Hub Podcast
• Mandy's online courses
• Follow Mandy on Instagram @acupuncturistsbizhub

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.

If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!

In this episode we talk about:

• What kind of ethical dilemmas are people usually worried about regarding AI?
• Why it helps to think of AI like a brilliant, helpful assistant
• How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives
• Practical suggestions for using AI in marketing your acupuncture practice
• Ideas for prompts to give ChatGPT to help you with content creation
• Who owns the content created by ChatGPT?
• And much more

SHOW NOTES:

• Jon’s Website: getclear.ai
• Jon’s Book, Get Clear on AI, on Amazon
• Join Jon on Instagram @teamgetclear
• ChatGPT: chat.openai.com
• Captions App – Eye Contact Corrector in Video

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years.

He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals.

This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.

In this episode, Jason and I talk about:

• Generating more revenue but NOT adding to your workload
• Hosting retreats as a way to increase revenue without breaking the bank
• How to boost your rank in a Google search
• What to focus on instead of social media
• Donation clinics as a way to give back to the community while maintaining a cash-pay business model
• Tips for optimizing your Google Business Profile for SEO
• And much more

Hope you enjoy this episode with Jason!

Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).

This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.

It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.

Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.

SHOW NOTES:

• TIME-SENSITIVE: Jason's Facilitated Mastermind for Acupuncturists (2 Seats Left): wellnessrenegades.com/acupuncture-mastermind
• Jason's website: jasonstein.com
• Wellness Renegades on Instagram: @wellnessrenegades
• Follow Jason on Facebook
• Retreats for Business Owners:
• Acupuncture Marketing School (15 NCCAOM PDAs) - Use code PODCAST to save

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs.

We talk in detail about search engine optimization for local wellness businesses.

I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!

In this episode, we discuss:

• How to decide on keywords for your local business
• Do local businesses need a blog for great SEO?
• What is a "queen" page on your website and why is it good for SEO?
• Why Google is like a brain sitting in the dark until we take certain actions... 🤯
• How long does SEO take before it starts working?
• What to add to your website to help reduce the doubts and fear of potential patients
• And much, much more

Hope you enjoy this jam-packed episode!

SHOW NOTES:

• Lex's website: lexlancaster.com
• Lex on Instagram: @lexlancaster_
• Book a free 15-minute discovery call with Lex
• Lex's podcast, Up in My Business

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic.

She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.

In this episode, we talk about:

• Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
• How a membership model has helped build her practice
• Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
• The challenges of marketing and generating patients for multiple locations
• Investing in public relations and social media management and bargaining for these services if you can’t afford them
• What marketing has worked to build her practices, and what fell flat
• And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:

• Website: www.moonrabbitacupuncture.com
• Instagram @moonrabbitacupuncture
• Gudrun's Business Insider interview
• Gudrun's Social Media Manager: Monika Dixon PR

This episode is sponsored by Jane.

Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.

The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.

Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.

You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.

To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.

Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!

I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.

In this episode, we talk about:

• Earned income vs. passive income, and the concept of the income glass ceiling
• Why passive income is not technically passive – but still worth the effort
• How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
• Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
• And much more

I hope you enjoy this fun conversation with Kayla!

SHOW NOTES:

• Kayla’s Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563a
• Follow Kayla on Facebook – Kayla Das Business Coaching
• Join Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)
• Listen to Kayla’s podcast: Designer Practice Podcast
• Kayla’s website: kayladas.com

This episode is sponsored by Jane:

Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us.

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.

Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television.

In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate.

Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey.

In this episode, we talk about:

• How therapists and acupuncturists building their practices can benefit from community and support.
• How Roxanne landed TV appearances that have helped build her therapy practice.
• Roxanne's specific advice for pitching to TV producers.
• Overcoming nervousness in public speaking.
• How to plan for slow seasons in your practice.
• Consistency on social media vs. being on social "constantly" and why they are not the same thing.
• And much more.

Hope you enjoy this gem of an episode with Roxanne!

SHOW NOTES:

• Roxanne's website: Francis Psychotherapy & Consulting
• The Therapist's Lounge
• Connect with Roxanne on Social Media:
  • Instagram @francispsychotherapy
  • TikTok @francispsychotherapy
  • Facebook @francispsychotherapy
• AcuHub - Remote receptionist services for acupuncturists
• Free PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)

This Episode is Sponsored by AcuHub:

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.

Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.

In this episode, we talk about:

• Creating a company culture that aligns with your values
• What marketing has worked for Sarah and what hasn't
• Email newsletters as a powerful marketing tool for staying top of mind with patients
• How books and media appearances can enhance your authority and credibility
• Repurposing content and using platforms like Help a Reporter Out (HARO) to
• Staying adaptable to the ups and downs of running a business
• And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

>> Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at [email protected] for a 1/2 off discount code.

Hope to see you there!

SHOW NOTES:

• Indigo Wellness Group Website
• Sarah's book, A Patient's Guide to Acupuncture
• Indigo Wellness Group Instagram @indigowellnessgroup
• Indigo Wellness Group Facebook @indigowellnessgroup
• Help A Reporter Out (HARO)
• Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.