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Going From Good To Better

6m · MIKE'd UP MARCHEV | Travmarket Media Network · 10 Apr 18:50

After some 45 years kicking around the sales arena I still have an appetitie to reach that next level in understanding and efficiency. My latest investment was a book titled AUDITION by Michael Shurtleff... recommended by famed actress Helen Mirren.

Each time we find ourself face-to-face with a buyer we are smack-dab in the middle of an audition. I quickly saw the similarities of auditioning for a part in a play with that of attempting to position the seller as the logicall choice.

Side Bar: What non-fiction book are YOU currently reading to stimulate YOUR forward motion?

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The episode Going From Good To Better from the podcast MIKE'd UP MARCHEV | Travmarket Media Network has a duration of 6:58. It was first published 10 Apr 18:50. The cover art and the content belong to their respective owners.

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