Lessons Learned in Transitioning from Amazon 1P Vendor to 3P Seller - Craig Leslie - Amazon Legends - Episode #312

How to Create a Winning Team for Growing Your Amazon Operation - Jake Schwarzbaum - Amazon Legends - Episode #321

In this week's podcast episode as we explore the essential steps to build a successful team for your Amazon operation. Our guest, Jake Schwarzbaum, Co-Founder and CEO of Velocity Sellers, shares his journey of overcoming challenges and his commitment to helping brands excel on Amazon. Learn key insights on empowering your team, fostering a culture of growth, and leveraging past experiences for success. Whether you're a seasoned seller or new to the Amazon marketplace, Jake's expertise provides actionable strategies to drive growth in your business. Tune in now to discover the secrets to building a winning team and achieving success in the competitive world of Amazon selling.

Takeaways:

• Recognize Pivotal Moments: Reflect on pivotal moments and decisions, both positive and negative, that have impacted the business. Learn from these experiences to make better decisions in the future.
• Empowerment Through Impact: Understand the impact of your decisions on the company, its employees, and its financial performance. This awareness can be empowering and drive you to make better decisions.
• Reflective Practice: Reflect at the end of each day on successes, missed opportunities, and significant conversations. Learn from these experiences to improve decision-making and leadership skills.
• Learning from Mistakes: Embrace mistakes as learning opportunities. Analyze what went wrong, why it happened, and how to prevent similar mistakes in the future.
• Continuous Improvement: Commit to continuous learning and improvement. Avoid repeating the same mistakes by maintaining a positive attitude and being receptive to feedback.
• Team Collaboration: Foster open communication and collaboration within the team. Encourage team members to share their experiences and insights to collectively improve performance.
• Utilize Experience: Draw from past experiences to handle similar situations more effectively in the future. Reflect on both successful and unsuccessful outcomes to inform future decision-making.
• Support and Resources: Provide support and resources for team members to enhance their skills and knowledge. Offer training, coaching, and opportunities for professional development.
• Positive Attitude: Maintain a positive attitude towards challenges and setbacks. View mistakes as opportunities for growth and improvement rather than failures.

Quote of the Show:

Building your own API connection into Amazon's systems is crucial. It's not just about tracking inventory; it's about coordinating every move, from aggressive ad campaigns to product discontinuations. The consequences of mistakes here affect everything.

Links :

Website : https://velocitysellers.com/
LinkedIn : https://www.linkedin.com/in/jake-schwarzbaum/
Email : [email protected]

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Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.

Practical Tips to Never Run Out of Stock and Project Inventory Accurately - Nathan Grimm - Amazon Legends - Episode #320

Welcome to this week's episode! Today, we're diving into the dynamic world of Amazon selling alongside Nathan Grimm, a seasoned veteran in the field since 2012. With extensive experience spanning both 1P and 3P platforms, Nathan has collaborated closely with resellers and agencies, honing his expertise in profitability analysis, advertising strategies, data modeling, and ecommerce tactics tailored specifically for Amazon sellers. Co-founding Mercantile Commerce in 2021, Nathan is dedicated to assisting brands in achieving sustainable growth on the Amazon marketplace. Throughout this episode, Nathan shares invaluable insights into navigating inventory management complexities, including risk assessment, financial decision-making, and long-term optimization strategies. Join us as we uncover actionable advice and proven tactics to enhance your Amazon selling journey and ensure you're equipped to thrive without ever experiencing stock shortages again!

Takeaways:

• Understanding Risk: Entrepreneurs, including Amazon sellers, are often characterized by their willingness to take risks. However, these risks may not only involve monetary aspects but also considerations about personal fulfillment and regret.
• Risk Assessment: Entrepreneurs weigh various risks, including financial risk, against potential rewards. For some, the fear of financial risk may hinder their decision to venture into entrepreneurship.
• Risk Perception: Risk perception varies among individuals. While some entrepreneurs prioritize financial security, others prioritize personal satisfaction and the avoidance of regret.
• Financial Hesitation: Financial risk can be a significant deterrent for aspiring entrepreneurs. Overcoming financial hesitations often involves reassessing the perceived risk and realizing that certain ventures may not carry as much financial risk as initially thought.
• Preparation and Adaptation: Successful entrepreneurs recognize the importance of preparation and adaptation. They plan for the future while remaining agile enough to adjust their strategies based on changing circumstances.
• Continuous Improvement: Inventory management is an ongoing process that requires constant evaluation and refinement. Amazon sellers should continuously monitor sales trends, adjust forecasts, and optimize their inventory management practices to ensure they never run out of stock.

Quote of the Show:

Amazon now gives you search volume on terms, estimated conversion rates, top products, and click percentages. None of it tells you what you're going to do, but it does tell you what will happen if you achieve a certain position in the niche you're looking at.

Links :

Web Site : https://www.mercantilecommerce.com/
LinkedIn : https://www.linkedin.com/company/mercantile-commerce-llc
Personal LinkedIn : https://www.linkedin.com/in/nathangrimm/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.

Fundamentals of Migrating from Amazon Vendor (1P) to Amazon Seller (3P) - Ruben Alikhanyan - Amazon Legends - Episode #319

Welcome to this week's episode, where we explore the transition from Amazon Vendor (1P) to Amazon Seller (3P) with Ruben Alikhanyan, founder of the PAS Remote E-commerce Department. With over a decade of e-commerce experience, Ruben shares tips and strategies for navigating this shift, covering essential steps, challenges, and practical advice. Learn how to maximize success in the 3P model, seize control of product listings, and leverage advertising tools. Tune in for insights on e-commerce strategy, team management, and project management, and discover how PAS supports brands in their e-commerce journey. Don't miss this enlightening conversation on mastering the move to Seller Central and unlocking growth opportunities in e-commerce.

Takeaways:

• Control and Flexibility: Moving from Vendor to Seller Central provides more control and flexibility over pricing, inventory management, and marketing strategies.
• Direct Engagement with Customers: Sellers have the opportunity to directly engage with customers, gather feedback, and build brand loyalty, which is not as feasible in the Vendor model.
• Ownership of Product Listings: Sellers are responsible for creating and optimizing product listings, allowing for greater customization and optimization to enhance visibility and sales.
• Fulfillment Options: Sellers can choose between Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM), depending on their preferences and business needs.
• Revenue and Profit Margins: Sellers may experience higher revenue and profit margins due to the ability to set prices and manage costs more directly.
• Customer Service: Sellers must handle customer service inquiries and issues directly, which requires a proactive approach to maintain customer satisfaction and reputation.
• Advertising and Promotion: Sellers can leverage various advertising and promotional tools available through Seller Central to increase product visibility and drive sales.
• Challenges and Considerations: Transitioning from Vendor to Seller involves certain challenges, such as managing inventory levels, navigating Amazon's seller policies, and optimizing product listings for search visibility.
• Professional Assistance: Seeking professional assistance or consulting services can help sellers navigate the migration process more effectively and optimize their seller operations on Amazon.

Quote of the Show:

Catalog troubleshooting is a top priority because that's where you start. You need to know how to submit Flat Files, troubleshoot, and have patience with seller support. Advertising is crucial too, depending on your brand's complexity and SKU count. More knowledge will be required for effective management.

Links :

Website : https://pasagency.com/
Linkedin : https://www.linkedin.com/in/ruben-alikhanyan-558b07199/
Personal Email : [email protected]

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.

How to Become a 7-Figure Seller by Using The Post Purchase Process - Michael Kaufman - Amazon Legends - Episode #318

Join us this week as we uncover the strategies for becoming a 7-figure seller on Amazon through the post-purchase process. Our guest, Mike Kaufman, brings nearly three decades of ecommerce expertise, co-hosting the podcast and pioneering online sales. Learn from Mike's insights on brand development, Amazon post-purchase strategies, and list building. Discover the secrets to optimizing the post-purchase experience, engaging customers, leveraging reviews, and providing exceptional service to build a loyal customer base. Mike shares actionable tips, including automation tools and value-added services, to elevate your Amazon business to 7-figure success. Don't miss this episode for invaluable advice on mastering the post-purchase process and taking your Amazon venture to new heights! Subscribe now for more insightful discussions on ecommerce and digital marketing.

Takeaways:

• Understanding the Customer Journey: Recognize that the customer journey doesn't end with the purchase; it continues post-purchase.
• Importance of Post-Purchase Experience: Emphasize the significance of the post-purchase experience in fostering customer loyalty and generating repeat business.
• Engage with Customers: Actively engage with customers after they've made a purchase to ensure satisfaction and encourage feedback.
• Leverage Reviews and Feedback: Utilize customer reviews and feedback to improve products and enhance the overall shopping experience.
• Build Brand Advocates: Aim to turn satisfied customers into brand advocates who promote your products through positive word-of-mouth and referrals.
• Provide Exceptional Customer Service: Offer exceptional customer service to address any issues or concerns promptly, thereby increasing customer satisfaction and loyalty.
• Offer Value-Added Services: Consider providing value-added services such as warranties or loyalty programs to incentivize repeat purchases and customer retention.
• Optimize Post-Purchase Communication: Optimize post-purchase communication channels to stay connected with customers and nurture long-term relationships.

Quote of the Show:

Start with something simple, tailored to your capabilities or budget. But ensure the process remains easy for the customer, minimizing clicks and confusion. Whether automated or not, ensure swift service from start to finish. Get them approved quickly and confidently stand behind your product.

Links :

https://ProtuffProducts.com
https://BrandFortressHQ.com
https://podcast.BrandFortressHQ.com
https://www.linkedin.com/in/protuffproducts/

Free Amazon Post Purchase Funnel Blueprint:
https://brandfortresshq.com/BluePrint


Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends

How to Beat Competition by Brand Building Tactics on Amazon - John Berggren - Amazon Legends - Episode #317

In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business.

Takeaways:

• Leveraging brand building tactics: Utilizing strategies such as enhancing product listings, improving brand visibility, and optimizing keywords to stand out from competitors.
• Creating a strong brand presence: Emphasizing the importance of establishing a recognizable brand identity through product differentiation, unique value propositions, and compelling storytelling.
• Maximizing promotional opportunities: Taking advantage of pricing, coupon, and promotion options available on Amazon to attract customers and drive sales.
• Adapting to changes: Remaining flexible and adaptive to changes in Amazon's ecosystem, including updates to algorithms, policies, and market dynamics.
• Expanding beyond Amazon: Exploring opportunities to expand sales across multiple marketplaces beyond Amazon, thus diversifying revenue streams and reducing dependency on a single platform.
• Finding growth opportunities: Continuously seeking new avenues for growth through marketing initiatives and product expansion, both within and outside the Amazon ecosystem.
• Personalized customer engagement: Prioritizing customer satisfaction and engagement by leveraging tools such as notifications and promotions to enhance the shopping experience.

Quote of the Show:

Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production.

Links :

Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/

Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/

Acqu.co - Website: https://www.acqu.co/

Acqu.co -Facebook: https://www.facebook.com/Acquco/

Acqu.co -Twitter: https://twitter.com/acquco

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends<