Amazon Legends Podcast cover logo
RSS Feed Apple Podcasts Overcast Castro Pocket Casts
English
Non-explicit
buzzsprout.com
5.00 stars
1:01:59

Amazon Legends Podcast

by Nick Uresin

Welcome to Amazon Legends! Each week, join host Nick Uresin as he discovers the real-life stories behind successful Amazon Sellers of all sizes and Amazon experts. Go inside the mind of an entrepreneur as guests share the priceless tips and tricks they wish they knew when starting out and scaling up. Every episode reveals a new part of the roadmap to success on Amazon, so check out the newest episode to start your journey or get your operation back on track!

Copyright: © 2024 Amazon Legends Podcast

Episodes

How to Become a 7-Figure Seller by Using The Post Purchase Process - Michael Kaufman - Amazon Legends - Episode #318

1h 2m · Published 07 May 09:00

Join us this week as we uncover the strategies for becoming a 7-figure seller on Amazon through the post-purchase process. Our guest, Mike Kaufman, brings nearly three decades of ecommerce expertise, co-hosting the podcast and pioneering online sales. Learn from Mike's insights on brand development, Amazon post-purchase strategies, and list building. Discover the secrets to optimizing the post-purchase experience, engaging customers, leveraging reviews, and providing exceptional service to build a loyal customer base. Mike shares actionable tips, including automation tools and value-added services, to elevate your Amazon business to 7-figure success. Don't miss this episode for invaluable advice on mastering the post-purchase process and taking your Amazon venture to new heights! Subscribe now for more insightful discussions on ecommerce and digital marketing.

Takeaways:

  • Understanding the Customer Journey: Recognize that the customer journey doesn't end with the purchase; it continues post-purchase.
  • Importance of Post-Purchase Experience: Emphasize the significance of the post-purchase experience in fostering customer loyalty and generating repeat business.
  • Engage with Customers: Actively engage with customers after they've made a purchase to ensure satisfaction and encourage feedback.
  • Leverage Reviews and Feedback: Utilize customer reviews and feedback to improve products and enhance the overall shopping experience.
  • Build Brand Advocates: Aim to turn satisfied customers into brand advocates who promote your products through positive word-of-mouth and referrals.
  • Provide Exceptional Customer Service: Offer exceptional customer service to address any issues or concerns promptly, thereby increasing customer satisfaction and loyalty.
  • Offer Value-Added Services: Consider providing value-added services such as warranties or loyalty programs to incentivize repeat purchases and customer retention.
  • Optimize Post-Purchase Communication: Optimize post-purchase communication channels to stay connected with customers and nurture long-term relationships.

Quote of the Show:

Start with something simple, tailored to your capabilities or budget. But ensure the process remains easy for the customer, minimizing clicks and confusion. Whether automated or not, ensure swift service from start to finish. Get them approved quickly and confidently stand behind your product.

Links :

https://ProtuffProducts.com
https://BrandFortressHQ.com
https://podcast.BrandFortressHQ.com
https://www.linkedin.com/in/protuffproducts/

Free Amazon Post Purchase Funnel Blueprint:
https://brandfortresshq.com/BluePrint


Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends

How to Beat Competition by Brand Building Tactics on Amazon - John Berggren - Amazon Legends - Episode #317

1h 1m · Published 30 Apr 09:00

In this week's podcast, join us as we explore expert strategies for beating the competition with brand building tactics on Amazon. Our guest, John Berggren, Marketing Director at Acquco, brings almost a decade of advertising experience, specializing in driving online sales for DTC and Amazon businesses. John shares invaluable growth hacks and insights, including his success in scaling Amazon businesses, such as taking one from $0 to $10 million in just 90 days. Discover how to optimize your product listings, leverage promotional opportunities, and create a strong brand presence on Amazon. Learn to adapt to changes in the platform's ecosystem and expand your sales beyond Amazon. Whether you're a seasoned seller or new to the game, John's actionable tips will help you elevate your brand and stay ahead of the curve. Tune in now for expert advice on mastering Amazon marketing with John Berggren! Like, share, and subscribe for more valuable insights to grow your online business.

Takeaways:

  • Leveraging brand building tactics: Utilizing strategies such as enhancing product listings, improving brand visibility, and optimizing keywords to stand out from competitors.
  • Creating a strong brand presence: Emphasizing the importance of establishing a recognizable brand identity through product differentiation, unique value propositions, and compelling storytelling.
  • Maximizing promotional opportunities: Taking advantage of pricing, coupon, and promotion options available on Amazon to attract customers and drive sales.
  • Adapting to changes: Remaining flexible and adaptive to changes in Amazon's ecosystem, including updates to algorithms, policies, and market dynamics.
  • Expanding beyond Amazon: Exploring opportunities to expand sales across multiple marketplaces beyond Amazon, thus diversifying revenue streams and reducing dependency on a single platform.
  • Finding growth opportunities: Continuously seeking new avenues for growth through marketing initiatives and product expansion, both within and outside the Amazon ecosystem.
  • Personalized customer engagement: Prioritizing customer satisfaction and engagement by leveraging tools such as notifications and promotions to enhance the shopping experience.


Quote of the Show:

Video is tough; it's harder than making banners. But with AI tools and slideshows, you can utilize it effectively. It may not be cinematic, but it grabs attention. Once you see the impact, you'll realize the need to invest more in video production.


Links :

Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/

Acqu.co - LinkedIn: https://www.linkedin.com/company/acquco/

Acqu.co - Website: https://www.acqu.co/

Acqu.co -Facebook: https://www.facebook.com/Acquco/

Acqu.co -Twitter: https://twitter.com/acquco

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends<

Winning Methodology for Taking Sales Away from Competition - Kevin Gawronski - Amazon Legends - Episode #316

1h 2m · Published 23 Apr 09:00

In this week's podcast, we explore strategies for winning sales in the competitive landscape of Amazon. Our guest, Kevin Gawronski, Founder of Gawronski Food & Beverage, shares insights from working with Food & Beverage + CPG brands. As a paid media agency, they specialize in optimizing Amazon, Retailer, and Direct to Consumer media to drive revenue. Kevin discusses market dynamics, competitive analysis, and developing a unique selling proposition. With Amazon's significance in driving revenue, he emphasizes the importance of optimizing listings, managing reviews, and effective marketing. Join us for expert tips and strategies to excel as an Amazon seller.

Takeaways:

  • Understanding Market Dynamics: Recognize the importance of understanding market dynamics to successfully compete on platforms like Amazon.
  • Competitive Analysis: Conduct thorough competitive analysis to identify gaps and opportunities within the market.
  • Unique Selling Proposition (USP): Develop a unique selling proposition that sets your brand apart from competitors and resonates with customers.
  • Value Proposition: Clearly communicate your brand's value proposition to potential customers to attract their attention and differentiate yourself from competitors.
  • Customer-Centric Approach: Adopt a customer-centric approach to product development and marketing to meet the needs and preferences of your target audience effectively.
  • Optimization for Amazon: Optimize your product listings on Amazon by focusing on keywords, product descriptions, and images to improve visibility and conversion rates.
  • Review Management: Manage product reviews effectively to build trust and credibility with potential customers and improve your brand's reputation on Amazon.
  • Marketing Strategies: Implement various marketing strategies such as social media, content marketing, and influencer partnerships to expand your reach and drive sales.
  • Adaptability: Be adaptable and willing to adjust your strategies based on changing market conditions and customer preferences to maintain a competitive edge.
  • Transparency and Trust: Emphasize transparency and trust in your interactions with customers to foster long-term relationships and loyalty.

Quote of the Show:

Advertising success isn't just about spending dollars. It’s about surpassing averages. Manual campaigns test our hypotheses, while auto campaigns rely on algorithms to find profitable paths. Effective advertising means exceeding expectations.

Links :

  • Website: gawronskifb.com
  • LinkedIn: https://www.linkedin.com/in/kevin-gawronski/
  • Email: [email protected]

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Beating the Competition with Data and Algorithm - Brian Johnson - Amazon Legends - Episode #315

1h 0m · Published 16 Apr 09:00

Join us on this week's episode of the eCommerce Insights Podcast as we sit down with Brian R Johnson, a seasoned eCommerce expert with a 16-year career focused on empowering Amazon brands. Brian shares invaluable insights from driving over $3.0 Billion in brand sales growth through innovative data-driven strategies. Learn how to leverage data and algorithms to gain a competitive edge in eCommerce, optimize SKU selection, and make data-driven decisions. Drawing inspiration from visionary creators like George Lucas and Gene Roddenberry, Brian emphasizes the importance of strategic vision and adaptability in staying ahead of the curve. Whether you're an established Amazon seller or an aspiring eCommerce entrepreneur, this episode provides actionable insights to elevate your game and thrive amidst fierce competition. Tune in now for expert tips on beating the competition with data and algorithms! Don't forget to like, share, and subscribe for more eCommerce tips and expert interviews! Let's conquer the eCommerce landscape together!

Takeaways:

  • Multi-Channel Approach: The plan is to adopt a multichannel, multi-marketplace strategy. Sellers are looking to expand beyond just the U.S. Amazon marketplace, indicating a broader market approach.
  • Preference for Seller Central: Sellers prefer Seller Central over Vendor Central due to better reporting capabilities. This implies that having access to detailed data and analytics is crucial for decision-making and staying competitive.
  • SKU Optimization: Sellers recommend having at least 10 SKUs selling within the same or similar subcategories for the best results. This suggests that optimizing SKU selection within specific niches can enhance competitiveness.
  • Data-Driven Decision Making: Leveraging data and analytics for decision-making is emphasized. Sellers discuss the importance of situational analysis and week-to-week comparisons to understand market changes and competitor strategies.
  • Continuous Improvement: Sellers emphasize the importance of continuously tweaking product details based on data insights. This includes monitoring changes in pricing, titles, and other factors to stay competitive.
  • George Lucas Analogy: The discussion touches upon the success of George Lucas in building a franchise from nothing, highlighting the power of vision and execution. This analogy underscores the importance of strategic vision and effective execution in the competitive landscape.

Quote of the Show:

Understanding the intricacies of data allows us to uncover unexpected patterns, revealing the weighted factors crucial for each subcategory. With this insight, we empower our users to focus where it matters most.

Links :

https://www.linkedin.com/in/brianrjohnsonppc/
https://www.deepm.ai/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Performance Marketing Principles for Success - Tye DeGrange - Amazon Legends - Episode #314

1h 6m · Published 09 Apr 09:00

In this week's podcast, join us as we explore Performance Marketing Principles for Success with Tye DeGrange, CEO of Round Barn Labs. Tye shares his journey from direct response work to founding Round Barn Labs, a San Francisco-based growth marketing consultancy. Discover Tye's insights on driving growth and traction for startups through performance marketing strategies. Gain practical advice and strategies for optimizing campaigns, emphasizing direct ROI and delivering value to the right audience. Whether you're a seasoned marketer or just starting out, this episode offers actionable insights for success in performance marketing. Tune in now and unlock the secrets to mastering performance marketing!

Takeaways:

  • Freedom to Pursue Passions: Performance marketing provides individuals with the freedom to pursue their passions and interests, rather than adhering to traditional career paths.
  • Supportive Environment: A supportive environment, including encouragement from parents, plays a crucial role in facilitating career growth and exploration within performance marketing.
  • Emphasis on Passion and Excitement: Parents and mentors emphasize the importance of pursuing work that one is passionate and excited about, driving individuals to explore fields like history, marketing, and brand connections.
  • Access to Resources: While resources may be limited initially, individuals within the performance marketing industry often gain access to valuable resources, enabling them to pursue their goals more effectively.
  • Networking and Mentorship: Performance marketing offers opportunities for networking and mentorship, allowing individuals to learn from experienced professionals and expand their knowledge base.
  • Cross-disciplinary Skills Development: Engagement in performance marketing fosters the development of cross-disciplinary skills, including marketing, brand management, and customer engagement, which are valuable for Amazon sellers.
  • Adaptability and Versatility: Individuals in performance marketing learn to be adaptable and versatile, traits that are highly beneficial in the dynamic and competitive landscape of e-commerce, including Amazon selling.
  • Continuous Learning: Success in performance marketing often requires a commitment to continuous learning and staying updated on emerging trends and technologies, which can directly benefit Amazon sellers.

Quote of the Show:

Optimizing for conversion means understanding the warm-up needed for traffic. Whether it's a review page, a listicle, or a detailed description, knowing your audience is key to success.

Links :

LinkedIn :
https://www.linkedin.com/in/tyedegrange/
Website :
https://www.roundbarnlabs.com/

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Product Opportunity Explorer Deep Dive - Part I - Elizabeth Greene - Amazon Legends - Episode #313

1h 10m · Published 02 Apr 09:00

Join us this week as we delve deep into the world of Amazon with Elizabeth Greene, Co-Founder of Junglr, an Amazon Seller Growth Agency. With over 2 million active sellers on Amazon, navigating this crowded marketplace can be daunting, but Elizabeth is here to guide us through the jungle and uncover hidden growth opportunities. Drawing from her experience as a former Amazon seller, Elizabeth simplifies complexity to help sellers achieve eight-figure revenue goals. In this episode, she shares insider tips on the Product Opportunity Explorer Deep Dive, revealing how to identify untapped market segments and capitalize on emerging trends. Whether you're a seasoned seller or just starting out, Elizabeth's approach will inspire you to rethink your strategy and scale your business efficiently. Tune in now and unleash the power of Product Opportunity Explorer Deep Dive with Elizabeth Greene. Subscribe for more actionable insights to thrive in the world of e-commerce!

Takeaways:

  • Understanding Product Opportunity: The Product Opportunity Explorer Deep Dive is crucial for Amazon sellers who want to identify potential product opportunities.
  • Research Process: The Deep Dive involves extensive research to find products that are not only profitable but also align with the seller's business goals.
  • Target Audience: Sellers need to understand their target audience and what products would appeal to them.
  • Market Analysis: Conducting a thorough market analysis helps in identifying gaps and opportunities within the Amazon marketplace.
  • Data-Driven Decisions: Using data-driven insights from tools like Product Opportunity Explorer can guide sellers in making informed decisions about product selection and market entry.
  • Adapting Strategies: Sellers should be willing to adapt their strategies based on market dynamics and changing consumer behavior.
  • Maximizing Profits: The goal of the Product Opportunity Explorer Deep Dive is to maximize profits by identifying untapped market segments and niches.
  • Continuous Improvement: Successful sellers continuously refine their product selection process and leverage tools like Product Opportunity Explorer to stay ahead of the competition.

Quote of the Show:

Search Query Performance Report - a phenomenal tool that's just as exciting as it is less talked about. It provides valuable first-party data, making it essential for staying ahead in the Amazon trajectory of 2023.

Links :

Website: https://www.junglr.com/

Linkedin: https://www.linkedin.com/in/elizabeth-greene-junglr/

Facebook: https://www.facebook.com/ElizabethatJunglr/

Youtube: https://www.youtube.com/@Junglr

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

Lessons Learned in Transitioning from Amazon 1P Vendor to 3P Seller - Craig Leslie - Amazon Legends - Episode #312

58m · Published 26 Mar 09:00

Join us this week as we explore transitioning from an Amazon 1P vendor to a 3P seller with Craig Leslie, a seasoned entrepreneur in the restaurant and consumer goods industries. Craig shares strategic insights and practical advice, from business focus to managing family commitments during change. As the force behind San Diego Coffee and The Bean Coffee Company, his passion for coffee drives his entrepreneurial endeavors. Tune in for actionable tips and real-world experiences, uncovering the secrets to success in Amazon selling. Don't miss this insightful conversation for entrepreneurs!


Takeaways:

  • Transition Process: Transitioning from being an Amazon 1P (first-party) vendor to a 3P (third-party) seller involves strategic planning and adjustments in focus. It's not just a matter of changing the selling model but also necessitates shifting priorities and strategies.
  • Prioritization: After selling other companies, the coffee side of the business became the priority, indicating the need to reassess priorities during the transition.
  • Focus and Family: The speaker emphasizes focusing on the core business and family during the transition period, suggesting that maintaining focus and balance is crucial.
  • Future Ventures: While not immediately starting anything new, the speaker acknowledges the possibility of pursuing new ventures down the road, indicating that the transition period might involve a period of consolidation before exploring new opportunities.


Quote of the Show:

Transitioning from 1P to 3P advertising feels like stepping out of the dark and into the light. With 3P, we finally have visibility into our spending, ACOS, ROAS, TACoS. It's like unlocking a black box and gaining control over our advertising destiny.

Links :

LinkedIn

The Bean Coffee Company

https://www.thebeancoffeecompany.com
Instagram
Facebook
TikTok
Pinterest
Amazon Store

San Diego Coffee Company

https://www.sandiegocoffee.com
Instagram
Amazon Store

Want To Level Up Your Business? Register With Our Sponsors

Viably is the complete financial solution to help e-commerce business owners extend their cash flow through funding. Viably's revenue-based funding programs are designed to provide online sellers with the funding they need to achieve their business goals. Whether you need to increase your inventory or ramp up your marketing efforts, Viably can help you access the capital you need to succeed.

Claim your extra $1,500 when you qualify for $25,000 or more in funding. Go to www.runviably.com/legends and start your application today.

The Significance of Timing to Drive TACOS and ACOS – Zack Cohen – Amazon Legends – Episode #311

49m · Published 19 Mar 09:00

Explore the importance of timing in optimizing TACOS and ACOS on Amazon in this week's podcast episode! Our guest, Zack Cohen, Vice President of Operations + Finance at Ruby Hibiscus, shares expert insights on leveraging timing for maximum advertising impact, strategic product launches, and budget allocation. Learn how to adapt to market trends, utilize historical data, and optimize inventory management to drive efficient TACOS and ACOS, leading to increased profitability. Discover key strategies for understanding the Amazon sales cycle, maximizing advertising impact, leveraging historical data, optimizing inventory management, and staying ahead of the competition. Don't miss out on actionable tips to elevate your e-commerce game! Tune in now!

Takeaways:

  • Understanding the Amazon Sales Cycle: Recognizing the stages within the Amazon sales cycle is essential. This includes identifying peak sales periods and planning advertising strategies accordingly.
  • Maximizing Advertising Impact: Timing advertising campaigns to coincide with peak buying times allows sellers to maximize their advertising impact and reach a larger audience of potential buyers.
  • Strategic Product Launches: Launching new products during peak sales periods can help generate initial momentum and increase visibility, potentially leading to higher sales and lower advertising costs.
  • Budget Allocation: Allocating advertising budgets strategically based on the Amazon sales cycle can help sellers achieve higher TACOS and lower ACOS by optimizing spending during peak sales periods.
  • Adapting to Market Trends: Monitoring and adapting advertising strategies based on changing market trends and consumer behavior patterns is crucial for maintaining competitiveness and driving efficient TACOS and ACOS.
  • Monitoring Performance Metrics: Continuously monitoring performance metrics such as TACOS and ACOS allows sellers to assess the effectiveness of their advertising campaigns and make data-driven adjustments as needed.
  • Utilizing Historical Data: Leveraging historical sales data and performance metrics can help sellers identify patterns and trends within the Amazon sales cycle, enabling more informed decision-making regarding advertising timing and budget allocation.
  • Optimizing Inventory Management: Maintaining optimal inventory levels during peak sales periods ensures that sellers can meet customer demand while minimizing storage costs and maximizing profitability.
  • Strategic Pricing: Adjusting product pricing strategically during peak sales periods can help sellers attract more customers and increase sales velocity, ultimately contributing to improved TACOS and ACOS.
  • Planning Ahead: Proactively planning advertising campaigns and inventory management strategies based on anticipated changes in the Amazon sales cycle allows sellers to stay ahead of the competition and capitalize on emerging opportunities.

Quote of the Show:

In retail, success means having a great product and competitive pricing. It's about finding that balance. But more importantly, it's about building a reputation that keeps customers coming back. That's why starting in retail is crucial – it's about sparking conversations and confidence.

Links :

LinkedIn: https://www.linkedin.com/in/zachcohen2/
Twitter: https://twitter.com/rubyforfun
Company website: https://ruby.fun/

A Hacking Incident All Amazon Sellers Must Be Aware - D. Scott Smith - Amazon Legends - Episode #310

1h 11m · Published 12 Mar 09:00

In this week's podcast, we tackle a critical subject that every Amazon seller should be vigilant about: hacking incidents and cybersecurity. Our guest, D. Scott Smith, a seasoned entrepreneur and "Motivational Listener," shares invaluable insights from his extensive experience in leadership roles and various industries. As a speaker, coach, and mentor, Scott sheds light on the importance of cybersecurity for Amazon sellers, drawing from his background in financial services, agriculture, and manufacturing. He is also the creator of the "Independent Planner," an analog calendar tailored for solo entrepreneurs. Join us for essential tips on safeguarding your Amazon seller account and gain inspiration from Scott's motivating journey. Don't miss out on this episode filled with practical advice and personal anecdotes. Tune in now!

Takeaways:

  • Hacking Incident Awareness: Sellers should stay informed about potential hacking incidents affecting Amazon seller accounts by actively monitoring industry news and updates.
  • Account Security Measures: Enable two-factor authentication (2FA) for Amazon seller accounts to add an extra layer of security and prevent unauthorized access.
  • Hackers Targeting Seller Funds: Be vigilant and regularly review financial transactions associated with Amazon seller accounts to detect any suspicious activity or unauthorized access.
  • Risk of Account Suspension: Maintain compliance with Amazon’s policies and guidelines to reduce the risk of account suspension, especially in the event of a hacking incident.
  • Steps to Secure Accounts: Regularly review and update account security settings, including passwords and 2FA, to ensure maximum protection against hacking attempts.
  • Collaboration with Amazon: Work closely with Amazon’s support team to address security concerns, report hacking incidents, and implement necessary measures to protect the account
  • Recovery After Hacking: Act swiftly to recover a hacked Amazon seller account by following Amazon’s recommended steps for account recovery, including password reset and security verification processes.

Quote of the Show:

According to the Small Business Administration, the top reasons for small business failure are poor cash flow and inadequate paperwork. Successful online salespeople understand their customer acquisition costs and the lifetime value of each customer.

Links :

Website: https://www.dscottsmith.com/

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/dscottsmith/

Twitter: https://twitter.com/d_scott

Instagram: https://www.instagram.com/d.scottsmith/

Amazon Live: https://www.motivationallistener.live/

YouTube: https://www.youtube.com/channel/UCEW7fRgqZ8yWVJAP6xSYImQ/videos

Podcast: https://www.dscottsmith.com/podcast

FREEZE free offers: http://stopinaction.com/

Publications:

Amazon: https://www.amazon.com/D-Scott-Smith/e/B07K77WDPM

Independent Planner: http://independent-planner.com/

Managing Amazon Keyword Advertising With Low or No Historical Data - Amazon Legends - Episode #309

1h 10m · Published 05 Mar 10:00

Join us in this week's episode as we sit down with Stephen, an Amazon Ads strategist and the mastermind behind AdLabs. Discover expert insights on effectively managing Amazon keyword advertising, even with low or no historical data. Stephen's passion for numbers and frustration with the lack of efficient PPC tools led him to create AdLabs in 2024, a game-changing solution for bid optimization. Gain valuable strategies, from starting with small bids and broad keywords to refining targeting based on performance metrics. Whether you're a seasoned seller or just starting on Amazon, Stephen's tips will elevate your advertising game. Connect with Stephen on LinkedIn and explore adlabs.app for innovative advertising solutions. Listen now for actionable advice and subscribe to stay updated on top industry insights!

Takeaways :

  • Start with Small Bids and Broad Keywords: Begin with smaller bids and broader keywords, especially if you have limited historical data.
  • Gradually Increase Bids and Target More Specific Keywords: Increase bids and target more specific keywords as you gather more data and gain insights.
  • Leverage Bid Adjustments Based on Performance: Adjust bids based on keyword performance, allocating more budget to better-performing keywords.
  • Utilize Match Types Strategically: Experiment with different match types (broad, phrase, exact) to find what works best for your products.
  • Track Performance Metrics: Monitor key performance metrics like ACOS (Advertising Cost of Sales) and adjust strategies accordingly.
  • Segmentation and Optimization: Segment campaigns based on product categories or performance to optimize targeting and budget allocation.
  • Optimize Product Listings: Optimize product listings with relevant keywords to improve organic visibility and advertising effectiveness.
  • Focus on Customer Search Terms: Tailor campaigns based on customer search terms to increase relevancy and performance.
  • Leverage Amazon Attribution: Utilize Amazon Attribution to gain insights into off-Amazon traffic and optimize advertising strategies.

Quote of the Show:

If a keyword isn't generating sales despite clicks, assess its relevance. If it's not relevant, negate or archive it. For relevant keywords, be cautious when negating, as forgetting can hinder traffic even after adjustments to your product listing.

Links :

https://adlabs.app/

Special Offer:

Let Stephen know you heard about him on the Amazon Legends podcast to get a free upgrade on AdLabs!

Amazon Legends Podcast has 366 episodes in total of non- explicit content. Total playtime is 378:08:53. The language of the podcast is English. This podcast has been added on August 24th 2022. It might contain more episodes than the ones shown here. It was last updated on May 7th, 2024 18:12.

Similar Podcasts

Every Podcast » Podcasts » Amazon Legends Podcast