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Marketing to Gen Z: How to Get The Attention of the New Generation

21m · The Girls in Marketing Podcast · 03 Apr 05:00

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This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.

With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.

Listen to the team discuss:

  • The difference between Gen Z and Millenials
  • How attitudes and behaviours of Gen Z differ
  • The resurge of Snapchat
  • Brands that have shifted their messaging to Gen Z

Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in and learn how to get your brand to stand out among the younger generation.

See you next week for another guest episode... it's a good one 🤭

The episode Marketing to Gen Z: How to Get The Attention of the New Generation from the podcast The Girls in Marketing Podcast has a duration of 21:50. It was first published 03 Apr 05:00. The cover art and the content belong to their respective owners.

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