How Your Processes Create a Better Client Experience with Juliana Marulanda | Marketing Expedition Podcast

Exploring CGI-Driven Marketing Strategies with Faruk Heplevent | Marketing Expedition Podcast

Faruk Heplevent is a creative force in the automotive marketing industry. He founded The Scope—an innovative company that uses cutting-edge CGI technology to create incredible images for vehicle launches and advertisements. With a portfolio including top car brands and prestigious awards, Faruk is a leader in his field.

00:00 - 00:13 "Therefore, I'm a big fan of all the tech development, up to AI, honestly. Because in the end, it's all technology that is enabling creatives to output their vision, ideally." — Faruk Heplevent

00:14 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:33 - 01:58 Faruk’s Bio

01:59 - 17:43 Marketing Essentials Moment: Getting Ready to Hire an Agency

17:44 - 18:50 Faruk, welcome to the show!

18:51 - 22:48 Transition to CGI

22:49 - 24:48 Career Highlights

24:49 - 31:03 The Impact of Photorealistic CGI

31:04 - 35:55 The Evolution of Marketing Beyond the Automotive Industry

35:56 - 40:36 Award-winning Advertising Campaigns

40:37 - 49:09 The Rise of Virtual Reality and Metaverse in Marketing

49:10 - 53:10 The Future of Previsualization in Sales and Marketing

53:11 - 56:24 Principles of Design

56:25 – 1:00:49 Creating virtual worlds and authenticity

1:00:50 – 1:01:42 Reach out to Faruk at: https://www.linkedin.com/in/farukheplevent/

1:01:43 – 1:02:08 Thank you so much, Faruk! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

1:02:09 – 1:02:55 Join The Marketing Expedition Community today!

#CGI #ComputerGeneratedImagery #Innovation #CGphotography #CGIDrivenMarketing #CarPhotography #Branding #AI #ArtificialIntelligence #MetaverseMarketing #AdvertisingAgency

Using AI and Data to Level Up Your Marketing Strategy with Carolyn Bao | Marketing Expedition Podcast

Carolyn Bao, VP of Marketing at AppsFlyer, is a business executive specializing in revenue-driving go-to-market strategy, data-driven business innovation, and building high-performing marketing teams with 10x measurable business impact.

00:00 - 00:19 "Creativity in marketing is becoming much more of a science where, because of the massive amount of data that marketers have at our disposal and the tools that allow us to really make sense out of that data in a much faster way when we deliver a story, it is pretty well thought through, backed by data." — Carolyn Bao

00:20 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:40 - 01:50 Carolyn’s Background

01:51 - 14:42 Marketing Essentials Moment: Sentiment Scoring

14:43 - 18:16 Welcome to the show, Carolyn!

18:17 - 23:17 Embracing Data-Driven Creativity in Mobile Marketing

23:18 - 28:20 Data Collaboration Unblocks Internal Teams

28:21 - 31:22 AI Enhances Ad Performance Analysis

31:23 - 35:49 Empowering Paid Media Managers with Learning Agendas

35:50 - 36:38 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

36:39 - 39:56 AppsFlyer's AI-Powered Solutions for Actionable Insights

39:57 - 42:28 AI-Powered Anomaly Detection for Business Data

42:29 - 46:48 Staying Informed in the Business World

46:49 - 53:01 Unblocking a Complex Product Launch

53:02 - 57:11 Embracing AI for Marketers

57:12 - 57:36 Reach out to Carolyn: https://www.linkedin.com/in/carolynbao/

57:37 – 58:10 Thank you so much, Carolyn! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

58:11 – 58:57 Join The Marketing Expedition Community today!

#ArtificialIntelligence #AITools #Marketingtools #ModernMarketing #BusinessData #PaidMediaManagers #MobileMarketing #GrowthStrategies #DataDrivenMarketing #Trending #SentimentScoring

How to Use A.I. Marketing Tools to Generate On-Brand Content with Ernie Harker | Marketing Expedition Podcast

Ernie Harker is a creative fireball of branding expertise who has been igniting businesses and convenience stores for nearly 30 years. Ernie founded EarnBurn, a production studio in 1995 that quickly earned a reputation for sparking exciting brand development.

00:00 - 00:23 "If you're not a good writer, ChatGPT can do a much better job at writing than you can, especially much faster. So, what I'm trying to do is encourage people to define their brand and then use that definition to coach generative AI tools so that when generative AI tools go to work for them, they're actually getting unique stuff back." — Ernie Harker

24:00 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:43 - 02:02 Ernie’s Bio

02:03 - 12:55 Marketing Essentials Moment: Customer Retention

12:56 - 15:50 Ernie, welcome to the show!

15:51 - 18:57 Transition from Illustration to Marketing

18:58 - 21:28 Starting a Freelance Business

21:29 - 28:19 Branding Messaging

28:20 - 33:49 Consistency in Branding

33:50 - 37:09 Rhea Allen’s Upcoming Talks on AI Tools

37:10 - 38:10 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.

38:11 - 39:35 Underrated AI Tech in Marketing

39:36 - 42:17 Posting Frequency and AI Scheduling

42:18 - 47:07 The Potential Overuse of AI in Social Media

47:08 - 52:14 The Process of Developing Your Brand with AI

52:15 - 54:48 Real Value in Your Brand

54:49 - 56:28 Visit: https://ernburn.com/

56:29 – 57:35 Thank you so much, Ernie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

57:36 – 58:22 Join The Marketing Expedition Community today!

#Marketingtools #ContentMarketing #BusinessGrowth #ArtificialIntelligence #AITools #Branding #BrandDevelopment #GrowthStrategies #BrandingExpert #Trending #CustomerRetention

Everything You Need to Know About Pinterest Marketing with Jen Vazquez | Marketing Expedition Podcast

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.

00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:45 Jen’s Background

01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey

15:43 - 16:10 Welcome to the show, Jen!

16:11 - 21:01 Transition to Pinterest Marketing

21:02 - 24:09 Pinterest as a Search Marketing Tool

24:10 - 27:17 Brand Inspiration

27:18 - 32:22 Trending Pins and Client Success Stories

32:23 - 37:03 The Importance of Video and Graphics

37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.

37:50 - 43:26 Delegating and Prioritizing Work

43:27 - 49:04 Setting and Meeting Business Goals

49:05 - 51:49 Conducting a Marketing Audit

51:50 - 56:15 Resources to check out

56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/

57:21 - 59:35 Jen’s Pinterest Challenge

59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!

#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics

How Your Processes Create a Better Client Experience with Juliana Marulanda | Marketing Expedition Podcast

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.

00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 02:06 Juliana’s Bio

02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation

16:56 - 20:19 Welcome to the show, Juliana!

20:20 - 26:28 The scale map diagnostic

26:29 - 30:34 Scaling businesses rapidly

30:35 - 31:21 Project management for business growth

32:12 - 34:41 Common company gaps and metrics

34:42 - 39:19 Growth metrics

39:20 - 42:12 Scaling a sales team

42:13 - 43:23 Sales process efficiency tips

43:24 - 45:12 Resources for scaling. Visit: ScaleTime

45:13 - 46:45 Let go of perfectionism

46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

47:16 - 48:02 Join The Marketing Expedition Community today!

#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess