Marketing Expedition Podcast with Rhea Allen, Peppershock Media

Jen Vasquez is the founder and CPO and chief Pinterest Officer of Jen Vasquez Media. She helps businesses boost their online presence, engage audiences with captivating visuals, and harness the power of Pinterest.

00:00 - 00:15 "Anyone who really wants to use Pinterest at its fullest should have a blog. Yes, you can pin lead magnets. Yes, you can pin all kinds of things. But really, when it comes down to it, it is really freaking great at driving traffic to those blogs." — Jen Vazquez

00:16 - 00:34 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:35 - 01:45 Jen’s Background

01:46 - 15:42 Marketing Essentials Moment: Customer’s Journey

15:43 - 16:10 Welcome to the show, Jen!

16:11 - 21:01 Transition to Pinterest Marketing

21:02 - 24:09 Pinterest as a Search Marketing Tool

24:10 - 27:17 Brand Inspiration

27:18 - 32:22 Trending Pins and Client Success Stories

32:23 - 37:03 The Importance of Video and Graphics

37:04 - 37:49 Get up to a $20 credit to spend on Billie razors and body care.

37:50 - 43:26 Delegating and Prioritizing Work

43:27 - 49:04 Setting and Meeting Business Goals

49:05 - 51:49 Conducting a Marketing Audit

51:50 - 56:15 Resources to check out

56:16 - 57:20 Visit: https://jenvazquezcoach.com/ and https://thepinterestqueen.com/

57:21 - 59:35 Jen’s Pinterest Challenge

59:36 – 1:01:04 Thank you so much, Jen! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

1:01:05 – 1:01:51 Join The Marketing Expedition Podcast today!

#PinterestMarketing #SocialMediaMarketing #BusinessGrowth #AudienceEngagement #Keywords #Branding #CustomerExperience #GrowthStrategies #CustomerJourney #Trending #MarketingAnalytics

Juliana Maralanda is the founder of ScaleTime, with over 20 years of experience helping over 500 digital agencies thrive. Juliana is an expert in scaling businesses, freeing up time for clients, and providing valuable tools for entrepreneurs looking to grow their agencies.

00:00 - 00:19 "Give your sales team a good timeline for onboarding, right? Because if there's no timeline between sales and production, and there's no clarity between what you're selling and what you're producing, it creates so much confusion. You lose clients this way." — Juliana Marulanda

00:20 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:39 - 02:06 Juliana’s Bio

02:07 - 16:55 Marketing Essentials Moment: Mentorship for the Next Generation

16:56 - 20:19 Welcome to the show, Juliana!

20:20 - 26:28 The scale map diagnostic

26:29 - 30:34 Scaling businesses rapidly

30:35 - 31:21 Project management for business growth

31:22 - 32:11 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Click this link to apply for a special offer for friends of this podcast.

32:12 - 34:41 Common company gaps and metrics

34:42 - 39:19 Growth metrics

39:20 - 42:12 Scaling a sales team

42:13 - 43:23 Sales process efficiency tips

43:24 - 45:12 Resources for scaling. Visit: ScaleTime

45:13 - 46:45 Let go of perfectionism

46:47 - 47:15 Thank you so much, Juliana! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

47:16 - 48:02 Join The Marketing Expedition Community today!

#BusinessScaling #BusinessGrowth #Leadership #Mentorship #Branding #HumanResource #GrowthStrategies #ProjectManagement #CompanyCulture #RelationshipBuilding #SalesProcess

Chellie Phillips, a sweet tea-sipping Southerner, is dedicated to fostering people-centered cultures in today's workplace. With her expertise as a coach, corporate trainer, and motivational speaker, she empowers both employees and businesses to thrive and succeed. Chellie is also an international best-selling author, sharing her wisdom and insights far and wide.

00:00 - 00:11 "You know, the leaders inside of an organization, to me, it's even more important that they have a strong personal brand. And that brand really needs to align with the culture inside that workplace that they're trying to create throughout it." — Chellie Phillips

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 02:03 Chellie’s Background

02:04 - 10:18 Marketing Essentials Moment: Promotional Items Importance

10:19 - 12:53 Welcome to the show, Chellie!

12:54 - 16:16 Chellie’s Books

16:17 - 20:48 Building Personal Brand for Success

20:49 - 23:31 Branding and Customer Satisfaction

23:32 - 28:07 Personal Coaching

28:08 - 29:31 Culture Building

29:32 - 30:17 Get up to a $20 credit to spend on Billie razors and body care.

30:18 - 37:25 Workplace Culture and Recognition

37:26 - 39:00 Flexibility and Culture Shift

39:01 - 42:15 Hybrid Workforce Models

42:16 - 48:10 Mentors and Family Influence

48:11 - 49:49 Visit: chelliephillips.com

49:50 - 50:39 Thank you so much, Chellie! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

50:40 - 51:27 Join The Marketing Expedition Community today!

#Branding #CorporateBranding #HumanResource #OnlinePresence #PersonalBranding #Culture #RelationshipBuilding #CompanyCulture #BusinessGrowth #Leadership #Mentorship

Carolyn Walker is known for her passion, prowess, and creative solutions. As CEO/Managing Partner of Response, she led the team to win over 100 awards for marketing excellence, including Silver at Ad Age’s 2018 Small Agency Awards for Digital Campaign of the Year. With over two decades of experience in senior management, Carolyn has helped diverse brands increase revenue and enhance market competitiveness.

00:00 - 00:11 “Brand isn't about what I say it is. Brand is about what our customers think and say it is. And what they think and say it is, is based on their experiences with the brand." — Carolyn Walker

00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:31 - 01:16 Carolyn’s Bio

01:17 - 07:27 Marketing Essentials Moment: Email Marketing Strategies

07:28 - 08:10 Welcome to the show, Carolyn!

08:11 - 12:11 Carolyn’s Career Path

12:12 - 13:14 Working with Top Brands

13:15 - 19:00 Brand Building vs. Performance Marketing

19:01 - 22:16 The Importance of Brand Recognition

22:17 - 23:02 Successful Brand Campaigns

23:03 - 28:28 Client’s Case Study

28:29 - 34:59 A Unique Campaign turns Viral

35:00 - 40:32 McAfee’s Branded Podcast “Hackable?”

40:33 - 42:10 The Importance of Educating Customers

42:11 - 47:15 Memorable Marketing Projects

47:16 - 50:04 Resources and Learning

50:05 - 55:42 Involvement with the 4As and Industry Conferences

55:43 - 56:24 Visit: Response Marketing - https://response.agency

56:35 - 56:56 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

56:57 – 57:40 Join The Marketing Expedition Community today!

#Branding #BrandBuilding #PerformanceMarketing #EmailMarketing #MarketingStrategies #Podcasting #DigitalMarketing #CorporateBranding #BusinessGrowth #CaseStudy #B2BMarketing #Storytelling

Matt Banker joins us to share his journey from a background in fine arts to becoming a marketing expert. He talks about his frustration with the traditional content creation process for websites and how discovering the Story Brand Framework revolutionized his approach. Matt emphasizes the importance of clarity in marketing and how his art critique experience in college has influenced his current work.

00:00 - 00:21 “I've become a really big believer in having a really narrow focus for myself as a business owner in the marketing space, but also for my clients, especially my accounting firm clients. When they have a really narrow focus, that's great. But the biggest fear in a lot of these cases is how do we narrow our focus without losing our current business?" — Matt Banker

00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:41 - 01:53 Matt’s Background

01:54 - 12:06 Marketing Essentials Moment: What is a stretch goal?

12:07 - 14:45 Welcome to the show, Matt!

14:46 - 18:23 Narrowing Focus in Marketing Services

18:24 - 20:04 Creativity in Art and Marketing

20:05 - 21:07 Defining a True Niche

21:08 - 25:50 Marketing and Building Relationships through Podcasting

25:51 - 27:09 The Impact of Podcasting

27:10 - 31:37 Story Brand Framework

31:38 - 34:14 The Importance of Clarity in Marketing

34:15 - 40:10 The Value of Mentorship

40:11 - 45:18 The Challenges for Young Marketers

45:19 - 46:15 Visit: https://bankercreative.com/

46:16 - 46:44 Thank you so much, Matt! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

46:45 – 47:32 Join The Marketing Expedition Podcast today!

#Branding #Storytelling #StoryBrandFramework #StretchGoals #CreativeMarketing #Podcasting #Innovate #SEO #SearchEngineOptimization #WordofMouthAdvertising #Mentorship #NicheMarketing

Reenita Malhotra Hora is a founder, executive-level content, operations, & marketing leader, and prolific writer. With multiple years of experience in media, entertainment, communications, tech/innovation, and wellness industries in the USA and Asia.

00:00 - 00:18 “AI is here to stay. So how do we embrace that and use it as a collaborator, editor, tool, service to better my work rather than to be afraid of it?" — Reenita Hora

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:07 Reenita’s Bio

02:08 - 10:26 Marketing Essentials Moment: Video Marketing

10:27 - 16:24 Reenita, welcome to the show!

16:25 - 18:46 Writing for audio and screenplays

18:47 - 22:17 Audio as a storytelling medium

22:18 - 25:24 Evolving methods of promotion

25:25 - 29:33 Discovering book awards and reviews

29:34 - 32:59 Constantly being present

33:00 - 35:04 Finding the right representation

35:05 - 36:35 Nadine West is an awesome, affordable outfits that are delivered to your doorstep each month. Get $10 credit and free shipping on your first order. 

36:36 - 40:19 Embracing artificial intelligence

40:20 - 45:11 AI voices and voice acting

45:12 - 51:12 Motivation in the writing industry

51:13 - 54:03 Fiction storytelling mastery

54:04 - 58:42 Writing stories for younger audiences

58:43 - 59:19 Expanding storytelling beyond stereotypes

59:20 – 1: 00:23 Visit: https://reenita.com/

1:00:24 – 1:01:32 Thank you so much, Reenita! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

1:01:33 – 1:02:20 Join The Marketing Expedition Community today!

#ContentMarketing #Storytelling #ArtificialIntelligence #Screenwriting #CreativeMarketing #Disrupt #Innovate #Podcasting #AudioProducer #WordofMouthAdvertising #AIvoices #BookWriting

Seasoned podcast publicist and educator, Christina Lenkowski, shares her journey from working in PR to discovering the power of podcast guesting for her online business. With over 15 years of experience, she has helped numerous entrepreneurs, speakers, and authors boost their credibility and become go-to experts in their industries by appearing on podcasts.

00:00 - 00:16 “There are 80 million podcast listeners, weekly podcast listeners in the US alone. There are 69 million Netflix accounts. So that should just go to show you that there are more people that are listening to podcasts than are watching Netflix." — Christina Lenkowski

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:56 Christina’s Background

01:57 - 10:49 Marketing Essentials Moment: Email Subject Lines

10:50 - 14:24 Christina, welcome to the show!

14:25 - 16:17 The Impact of Podcasts on Business

16:18 - 20:05 Tracking ROI from Podcast Guesting

20:06 - 23:16 The Importance of Sharing Podcast Episodes

23:17 - 27:55 Building Relationships with Podcast Hosts

27:56 - 31:04 Leveraging Podcast Appearances for Brand Growth

31:05 - 33:15 The Evolution of Podcasting

33:16 - 34:17 Hashtag Strategy in Publicity

34:17 - 35:07 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Apply for a special offer for friends of this podcast.

35:08 - 43:56 When to Hire a Publicist?

43:57 - 47:46 The Growth of Podcast Listening

47:47 - 49:03 Reach out to Christina. Visit: https://www.publicityxchristina.com

49:04 - 50:32 Maximizing Podcast Guest Appearances

50:33 - 57:07 Encouragement to Embrace Podcast Opportunities

57:08 - 58:49 Thank you so much, Christina! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

58:50 - 59:37 Join The Marketing Expedition Community today!

#PodcastMarketing #PublicRelations #PodcastPublicist #ABtesting #RelationshipBuilding #ROI #ReturnOnInvestment #SEO #SearchEngineOptimization #WordofMouthAdvertising #EmailMarketing #EmailSubjectLine

In this special episode, Rhea Allen (Peppershock Media, The Marketing Expedition Community) and Drew Allen take a trip down memory lane, sharing the evolution of Peppershock, marketing strategies, and the lessons they have learned over 20 years working ON the business and not IN the business.

00:00 - 00:16 “The name Peppershock is a variation, a play on Rhea's maiden name because it's so memorable. She didn't want to lose that part of her identity when she married an Allen, which is boring and common and everybody has that name." — Drew Allen

00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:36 - 01:12 Welcome to the show, Drew!

01:13 - 01:49 Celebrating the 200^th Episode

01:50 - 04:30 Drew’s Background and Meeting Rhea

04:31 - 07:29 Challenges in Seattle and Moving Back to Boise

07:30 - 10:02 Starting a Business and Marriage

10:03 - 12:46 Origin of the Name Peppershock

12:47 - 16:20 Building Brand Recognition

16:21 - 19:14 First Successful Client Project

19:15 - 22:57 Hiring Employees and Expanding Offerings

22:58 - 26:58 Understanding Audience and Marketing Impact

26:59 - 28:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button. 

28:01 - 33:04 Targeted Advertising and Connected TV

33:05 - 38:50 Marketing Advice and Business Growth

38:51 - 42:30 Understanding Accounting and Finance

42:31 - 42:21 Distinguished Alumni Recognition

42:22 - 46:30 Recognizing Long-Term Clients and Team Members

46:31 - 47:50 Family Support and Work-Life Balance

47:51 - 49:03 Peppershock Media and The Marketing Expedition Community

49:04 - 51:19 Thank you. everybody! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

51:20 - 52:05 Join The Marketing Expedition Community today!

#RelationshipBuilding #ROI #ReturnOnInvestment #WordofMouthAdvertising #BusinessManagement #TargetedMarketing #Entrepreneurship #Branding #Marketing #Advertising #VideoProduction #Advertising

Founder and Fire Chief, Lynette Hoy, has a core value of community service, which is reflected in the many heart-based projects that Firetalker PR supports. She is a strong advocate for the American Cancer Society, serving on committees for events, managing event promotion, and public relations

00:25 - 00:45 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:46 - 01:49 Lynette’s Bio

01:50 - 07:15 Marketing Essentials Moment: What is a VNR (Video News Release)?

07:16 - 09:37 Lynette, welcome to the show!

09:38 - 14:05 Success Stories and Client Impact

14:06 - 19:35 AI-Generated Content Ethics

19:36 - 21:20 Accountability in Leveraging Technology

21:21 - 26:36 Shifting Work Preferences and Connection

26:37 - 31:41 Building Meaningful Connections in Business

31:42 - 34:04 Networking Strategies

34:05 - 34:54 Check out the awesome, affordable outfits that are delivered to your doorstep each month from Nadine West. Get $10 credit and free shipping on your first order.

34:55 - 40:57 Optimizing your LinkedIn profile

40:58 - 43:04 Entrepreneurial trends and leadership

43:05 - 47:00 Publicity Strategist

47:01 - 49:30 Stand Out to Get Profitable this 2024! Visit: https://firetalkerpr.com/workshop

49:31 - 50:53 Thank you so much, Lynette! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

50:53 - 51:41 Join The Marketing Expedition Community today!

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.

00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:24 David’s Background

02:25 - 14:53 Marketing Essentials Moment: Educational Marketing

14:54 - 16:25 David, Welcome to the show!

16:26 - 18:18 Member of Distinguished Alumni

18:19 - 25:25 Alumni Association

25:26 - 31:43 Boise State’s "Unbridled" Campaign

31:44 - 36:50 Boise State's Three Priorities

36:51 - 44:06 Athletics Engagement

44:07 - 46:30 Role of Volunteers

46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu

49:00 - 54:34 Alumni Engagement Survey

54:35 – 1:02:03 Increasing Alumni Engagements

1:02:04 – 1:04:05 The Five R’s

1:04:06 – 1:07:57 Boise State’s Strong Brand

1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! ([email protected])

1:08:47 – 1:09:36 Join themarketingexpedition.com today

#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards