203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts)

206 - We hired an SEO strategist for Teachery, here's their plan...

Are SEO articles even relevant in 2024?? Well, we paid an SEO strategist to give us the answer and we’re going to share their plan of action in this episode.

The report we got back from an SEO Strategist does confirm that keyword-based articles are still working in 2024, especially for SaaS companies like Teachery. From the report, we have a 3-pronged plan of action to take.

Listen as we share that 3-pronged plan and feel free to steal a few ideas based on what we’re going to be working on as our 5-week content extravaganza continues!

And, we WILL be creating SEO-friendly articles for Wandering Aimfully in an upcoming week as well, so stay tuned to hear about that if you run a knowledge-based digital product business.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

205 - How video went, what content goes where, scrapping our goals

The second week of our 5-week content extravaganza has concluded! We worked on long-form videos for Teachery and learned a ton of lessons (and had to UN-LEARN some well-worn ideas and habits too).

There has been ONE clear friction point for us over the years when working together and that’s... Long-form videos. It’s some combination of our two strong creative personalities, along with having different visions for how a video should turn out, and the entire process has always been a bit bumpy for us. But, we really hoped to change that this last week!

Through many conversations, many experiments, and just trying to lead with curiosity we feel like we came out of the week WAYYYYY better than expected. Sure, we only finished 2 long-form videos, but our goal was 3, so we’re happy about that.

Enjoy listening to us recap our experience and we hope it helps you re-think a current spot where you might be in your business.

🔗 Links we mentioned:

AI Song tool: suno.com

ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio

CapCut (modern video editor): https://capcut.com

YouTube Diary of our second week: https://youtu.be/wNCJKxzCOdM

Teachery’s YouTube channel: https://www.youtube.com/@teacheryco

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

204 - How we’re thinking about Teachery VIDEO content

Our 5-week content EXTRAVAGANZA is underway! We recap how our first week of creating short-form 60-second vertical videos went and give you a preview of what’s to come this week as we pivot to long-form YouTube content for Teachery.

If you didn’t listen to last week’s episode, we’re embarking on a 5-week content journey to get back into the groove of posting content to grow our audiences for Teachery and Wandering Aimfully (publishing starts in 1 month).

We set a goal of creating 10 short-form videos last week and we ended up with… 6! We’re actually happy with that result because we’re very new to short-form video creation and have been on a 3-year break from any short-form content creation 🥶. There were a ton of lessons learned, mistakes made, and a hilarious “first pancake” moment 🥞.

For this next week, we’re shifting our focus to long-form (10-15 minute) YouTube videos for Teachery. We talk through our plans live as we recorded this since it was a last-minute shift from working on articles.

Links we mentioned:

ScreenStudio (screen recording: https://bit.ly/jasonscreenstudio

CapCut (modern video editor): https://capcut.com

YouTube Diary of our first week: https://youtu.be/llGuDm8gO1Y

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

203 - Our short-form content plan for Teachery (TikTok, Reels, YouTube Shorts)

Here we go, folks! We’re back on the short-form video creation train and this week we’re sharing our plan of action for Teachery. We’ve been off social media for 2.5 years, so this is quite the journey!

If you missed last week’s episode, we’re embarking on a 5-week content extravaganza 😂 for our two businesses. This week is the official first week and we’re focusing solely on trying to create 10 pieces of 60-second video content to be shared on Teachery’s TikTok, YouTube, and IG account.

What does creating social content initially feel like? Who is doing what? What content keywords and strategies are we focusing on? All of that is tackled in this episode.

Important note: We are NOT posting this content just yet. We want to create a nice little backlog of content to have ready to post in a month-ish. We also want to get a feel for what the creation process is like and what formats/formulas of content work best for our skillsets.

Next week, we’ll update you with how this week went and then we’ll move on to the next content bucket.

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter

202 - Getting back on social media (steal our content plan)

Bring on the 5-week content EXTRAVAGANZAAAA! We are getting back in the content creation saddle for the first time in almost 3 years. We’ve only been creating “nurture” content for the entirety of our WAIM business and that’s about to change!

This week, we’re kicking off a big content creation project for both WAIM and Teachery. Now, Teachery is a bit easier because it’s has NEVER had content created for it (not a single article, social post, etc). But, before we just start creating content willy-nilly, we wanted to come up with a framework to make sure we’re creating the right content for the right purpose. Is our content just nurturing an existing audience? Or is our content discoverable and helping us grow our audience?

Enter our… Content Salad MATRIX. We cover the two different formats of content (Long and Short) and the two different types of content (Find and Nurture). From there, we share our plan for the next 5 weeks and what type of content goes where.

We’ll fully acknowledge there is a lot to unpack in this episode and that we are embarking on a big content project, but hey, wouldn’t it be boring if we didn’t swing for the fences a bit??

Hope you enjoy it!

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⚙️ Give Teachery a try today for free! Looking to create online courses with a platform that lets you customize everything? Give our course software a 14-day free trial at teachery.co

💌 Want to get a weekly jolt of business inspiration and learn tactics and strategies that can help you increase profits, have more predictability, and feel peaceful with your biz? Sign up for our weekly email at wanderingaimfully.com/newsletter