Content Conversations cover logo

Marketing Strategy During Turbulent Times

33m · Content Conversations · 23 Nov 06:00

In Season 2, Episode 2, Lucy speaks to marketer Annelise Worn about the importance of marketing strategy and authenticity during turbulent times. She explains how her clients are tackling the challenges of Covid-19 head-on, while planning for a Christmas like no other. 

The episode Marketing Strategy During Turbulent Times from the podcast Content Conversations has a duration of 33:05. It was first published 23 Nov 06:00. The cover art and the content belong to their respective owners.

More episodes from Content Conversations

Getting Technical Writing Right

In this episode, Lucy Mowatt speaks to freelance writer and digital PR specialist Sabrina Cooper about writing technical content.

  • Why jargon can put potential customers off
  • The importance of asking questions
  • Who creates technical content well.

Listen now!

Writing for Social Media

Welcome to season 3 episode 5 of the Content Conversations podcast.

In this episode, Lucy Mowatt speaks to Jordan Domin-Goddard, a social media expert and founder of Curlyworm Creative.

During their chat, they delve into how writing for social media differs from other types of writing, and why creating content for your personal social media channels is so different to writing for business.

They also explore why having a strategy is vital to creating content –and why unpopular opinions could be the key to driving greater engagement.

Listen now to find out more.

Storytelling for Marketing Success

In this episode, Lucy Mowatt speaks to former journalist and content marketing specialist James Gill about the role of storytelling in marketing.

During the conversation, they explore what storytelling is, the elements of a great story and how brands can utilise it to great effect.

Connect with James Gill on LinkedIn.

www.methodmarketing.org

Navigating the News

In this episode, Lucy Mowatt speaks to former journalist and editor David Powles about the news.

They cover:

  • What is the news?
  • What journalists are looking for
  • Common mistakes when pitching stories
  • The importance of human connection
  • And more!

Unfortunately, due to a technical glitch, the recording does cut out at the end (despite having three separate devices set up to record the audio), so we'll record a replacement episode soon.

Enjoy!

Find out more about David on LinkedIn, and the Norfolk Community Law Service on their website.

www.methodmarketing.org

B2B Blogging Success

In this episode, Method Marketing's Lucy Mowatt speaks to insurance copywriter and blogger Catherine France about blogging for B2B marketing purposes.

During the episode, they discuss:

  • The benefits of business blogging
  • The challenges of developing content ideas
  • Avoiding jargon
  • Getting started with blogging

Find out more at:

www.methodmarketing.org

www.catherinefrance.com

Every Podcast » Content Conversations » Marketing Strategy During Turbulent Times