Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata
43m
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B2B Category Creators with Gil Allouche
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In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories.
Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars Grønnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B revenue attribution category.
You'll walk away from this episode with an understanding of how to build analyst relationships, position your brand, and create a go-to-market strategy.
BONUS! Garin explains why you should introduce your customers to analysts.
The episode Garin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata from the podcast B2B Category Creators with Gil Allouche has a duration of
43:19. It was first published
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Josh Lowman, Founder at Gold Front
In our final episode, Gil talks category creation with Josh Lowman, Founder of Gold Front. Josh has worked with leading startups such as Uber, Robinhood, and Newsela to build category-defining brands.
You’ll walk away from this episode with an understanding of the process involved in creating a new category, from strategy to implementation.
BONUS! Josh tells what questions you should ask before creating a new category.
Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at Cyberhaven
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You'll walk away from this episode with an understanding of brand positioning, leadership, and strategy.
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Vinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFive
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Panelists for this episode include Vinay Bhagat, CEO of TrustRadius and leader behind the software review site category, and Jeff Ernst, CEO of SlapFive and leader behind the customer marketing software category.
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Edward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design
In our 33rd episode, Olivier talks category creation with two B2B leaders from the customer success platform and go-to-market consulting categories.
Panelists for this episode include Edward Chiu, CEO of Catalyst Software and leader behind the customer success platform category, and Dominique Levin, CEO of Winning by Design and leader behind the go-to-market consulting category.
You'll walk away from this episode with an understanding of how to create a community and build out your go-to-market strategy.
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