4 Ways To Get More Customers To Make The Decision To Buy From Your Small Business

Showing Up With Confidence Whilst Running A Business With Kirsty Hulse

It can feel really nerve-racking to show up online and post your thoughts & feelings, promote your business and try to sell more stuff. I get it. We've all been there.

The confidence coach, motivational speaker & recovering agency owner, Kirsty Hulse joins me for this episode to share her wisdom around confidence.

She's the lady in the know when it comes to this stuff and share some incredibly insightful nuggets of information including that around self-esteem, confidence & the fact she thinks that there is no one person on this planet that doesn't have confidence.

As I mention in the episode, if you do nothing else, give Kirsty a follow on Instagram as her stories will always bring a smile to your face!

Find a follow Kirsty: Instagram | Website

Get Over The ICK Of Being Too Salesy - Tough Love Tuesdays

Being "too salesy" is such a hang-up for so many of us in the small business world. However, in this episode, we wanted to share the ways to get over the ICK of trying to sell yourself, your products, or your services.

We get that it can feel scary, but perhaps you may find there's a lightbulb moment within this episode that you can take away and into this year and all the years to come.

In this episode, we share snippets such as:

→ Not getting caught up on the customer avatar stuff that you find online, but more delving into the psychographics of your potential customers.

→ how to become creative with diversifying your marketing

→ getting over the fact that you may piss some people off, but you may also not. Don't be scared to repeat your message.

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We'd love to get your take on the subject, so please do drop us a DM on Instagram to let us know your thoughts & feedback!

Liane's previous guest episode, her area of expertise & get to know her - Episode #55 - SEO & Shopify with Liane aka The Content Creator

Find & follow Liane - Website | Instagram

Find & follow Lorna - Website | Instagram

3 Ways To Drive Repeat Buyers Into Your Small Business

Did you know it costs you about 5 x times as much to entice a new customer in to your business than it does to encourage a repeat buyer to buy again?

No? Well you do now. Whether that's through actual money spent on advertising, energy on marketing or anything else - it all costs your and your business something.

So in this episode I share 3 quick ways to encourage repeat business from your previous customers to get them to keep coming back time and time again.

If you have any questions about is The Ecommerce Accelerator you can email me on [email protected] or come & join in the conversation over on Instagram @LornaScullyUK

4 Ways To Get More Customers To Make The Decision To Buy From Your Small Business

As a generalisation, the decision stage can be summed up by the word trust. If there is something stopping them from hitting that big old BUY NOW button, it’s because fundamentally, they’re missing an element of trust from your brand.

In this episode I cover 4 of the biggest mistakes I see Small Businesses making when it comes to ticking off those all important buying objections.

If you have any questions about is The Ecommerce Accelerator you can email me on [email protected] or come & join in the conversation over on Instagram @LornaScullyUK

Tick Off More Touch Points & Keep your Audience Interested

In part four of this min-series giving you and insight in to the wildly successful group programme that is The Ecommerce Accelerator, we're exploring the key areas that I find many small businesses don't focus on. And that is keeping & developing the INTEREST and relationship with their new audience.

The messages we send to someone who has never heard of us before will likely be slightly different to those who have shown an interest. So, in this episode I cover:

• what interest could, and generally looks like in product based businesses
• why it's important to keep sharing a consistent message
• a deeper insight in to 2 of the 4 main areas we focus on improving when it comes to developing that interest

Have these got you thinking about changes you could make to your own content? Come and join in the conversation over on Instagram @LornaScullyUK