Digital Discussions Unfiltered

It can feel really nerve-racking to show up online and post your thoughts & feelings, promote your business and try to sell more stuff. I get it. We've all been there.

The confidence coach, motivational speaker & recovering agency owner, Kirsty Hulse joins me for this episode to share her wisdom around confidence.

She's the lady in the know when it comes to this stuff and share some incredibly insightful nuggets of information including that around self-esteem, confidence & the fact she thinks that there is no one person on this planet that doesn't have confidence.

As I mention in the episode, if you do nothing else, give Kirsty a follow on Instagram as her stories will always bring a smile to your face!

Find a follow Kirsty: Instagram | Website

Being "too salesy" is such a hang-up for so many of us in the small business world. However, in this episode, we wanted to share the ways to get over the ICK of trying to sell yourself, your products, or your services.

We get that it can feel scary, but perhaps you may find there's a lightbulb moment within this episode that you can take away and into this year and all the years to come.

In this episode, we share snippets such as:

→ Not getting caught up on the customer avatar stuff that you find online, but more delving into the psychographics of your potential customers.

→ how to become creative with diversifying your marketing

→ getting over the fact that you may piss some people off, but you may also not. Don't be scared to repeat your message.

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We'd love to get your take on the subject, so please do drop us a DM on Instagram to let us know your thoughts & feedback!

Liane's previous guest episode, her area of expertise & get to know her - Episode #55 - SEO & Shopify with Liane aka The Content Creator

Find & follow Liane - Website | Instagram

Find & follow Lorna - Website | Instagram

Did you know it costs you about 5 x times as much to entice a new customer in to your business than it does to encourage a repeat buyer to buy again?

No? Well you do now. Whether that's through actual money spent on advertising, energy on marketing or anything else - it all costs your and your business something.

So in this episode I share 3 quick ways to encourage repeat business from your previous customers to get them to keep coming back time and time again.

If you have any questions about is The Ecommerce Accelerator you can email me on [email protected] or come & join in the conversation over on Instagram @LornaScullyUK

As a generalisation, the decision stage can be summed up by the word trust. If there is something stopping them from hitting that big old BUY NOW button, it’s because fundamentally, they’re missing an element of trust from your brand.

In this episode I cover 4 of the biggest mistakes I see Small Businesses making when it comes to ticking off those all important buying objections.

If you have any questions about is The Ecommerce Accelerator you can email me on [email protected] or come & join in the conversation over on Instagram @LornaScullyUK

In part four of this min-series giving you and insight in to the wildly successful group programme that is The Ecommerce Accelerator, we're exploring the key areas that I find many small businesses don't focus on. And that is keeping & developing the INTEREST and relationship with their new audience.

The messages we send to someone who has never heard of us before will likely be slightly different to those who have shown an interest. So, in this episode I cover:

• what interest could, and generally looks like in product based businesses
• why it's important to keep sharing a consistent message
• a deeper insight in to 2 of the 4 main areas we focus on improving when it comes to developing that interest

Have these got you thinking about changes you could make to your own content? Come and join in the conversation over on Instagram @LornaScullyUK

Customers cannot buy from us if they don't we exist, right? So we have to first make sure we're getting in front of enough 'eyeballs' aka. potential customers in order to be able to move them along through the customer journey to buying.

In this episode I share not only why getting awareness is important but the realities of what that looks like. AND other ways you can get started with reaching MORE people (that isn't instagram).

Awareness is what we work through during week 3 of The Ecommerce Accelerator. The group programme built for product based business owners to work on how they can create a repeatable, feel-good customer journey to help them sell more stuff.

Planning is critically important when it comes to running your small business. "If you fail to plan, you plan to fail." We've all heard that famous quote, and it's true!

If you're feeling stressed, overwhelmed, burnt out and like you're absolutely winging it then I hate to say it, but you're probably the root cause of that. You need to have an idea of what you'll be doing, launching or promoting in 6 months time. You don't need to have all the answers, but having an idea will help alleviate some of those feelings.

We cover planning during week 2 of The Ecommerce Accelerator, including all of the numbers & data that will help you do that. During this episode I wanted to give you an insight (and some homework) to get started on this process yourself.

How did you get on? Did you create the spreadsheet? Did anything surprise you? Come and join in the conversation over on Instagram @LornaScullyUK

With the launch of the third round of The Ecommerce Accelerator, I thought I'd give you an insight into each of the weeks topics. Plus, some actionable tips & prompts to get you started.

First up, it's about finding clarity. As a small business owner your needs, your happiness and your goals are important. And we can't work out how to get somewhere unless we know what we're working towards.

So in this episode I share some prompts & questions yo ask yourself to find out what YOU really want. Why you do what you do and what success looks like to you.

If you feel like being brave, come and share your realisations on Instagram @LornaScullyUK

Christen Gilchrist, a Mindset Coach for Purpose-Led Business Owners who works with you on your STATE and your STRATEGY. She's on a mission to help 'Change You. Then The World.'

In this episode me and Christen cover things like:

→ Imposter Syndrome - what is it and why we get it

→ What is confidence

→ 3 top things to go and DO to help you with imposter syndrome & your mindset

Find & follow Christen: Instagram | Website

The overwhelming word that is "strategy", in this episode we walk through some of the elements of what that means. For you, your business and how to start creating your own strategy.

In this episode we chat about;

→ what it means to get to know your ideal customers

→ how to find & understanding values of your target audience

→ the important of market research and what that looks like

Find a follow Amy: Instagram | Website