Digital Marketing Happy Hour cover logo

Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns

41m · Digital Marketing Happy Hour · 20 May 00:00

Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.

The episode Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns from the podcast Digital Marketing Happy Hour has a duration of 41:19. It was first published 20 May 00:00. The cover art and the content belong to their respective owners.

More episodes from Digital Marketing Happy Hour

Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns

Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.

Last Call: Digital Marketing News for May 17, 2021

TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021.

Episode 50: How Marketing Operations Makes Your SMB More Efficient

What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy.

Last Call: Digital Marketing News for May 3, 2021

Branded content, influencer marketing make up the biggest slice of digital ad budgets; HubSpot Expands Its CRM Platform With the Launch of Operations Hub; Google Earnings Smash Sales Records as Digital Ad Market Booms Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 3, 2021.

Episode 49: How to Measure Local SEO Analytics for SMBs

You optimized your website for Local SEO, completed your Google My Business Profile, and created a new marketing campaign to collect some positive reviews for your business. How do you know if your Local SEO strategy is working for your SMB? In this episode, Chris and Ryan discuss the analytics to focus, specifically the key performance indicators you should be monitoring, as well as some key SEO tools to measure how you're performing.

Every Podcast » Digital Marketing Happy Hour » Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns