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Digital Marketing Happy Hour
by Chris Casale & Ryan SmithDigital Marketing Happy Hour is a podcast about marketing, technology, and life. Marketing is a passion for hosts Chris Casale and Ryan Smith, and they're driven by the goal of helping your business achieve results so you can reach your goals. Listen to a happy hour conversation between 2 digital marketers discussing today's: š»Digital marketing problems š»Provide solutions š»Offer tips and guides Let's celebrate happy hour together. š Listen with your favorite beverage in-hand! Join us for a journey through all things marketing, including content marketing, digital marketing strategy, marketing technology, SEO, data analytics and much, much more! New episodes weekly!
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Episodes
Episode 51: Using Data Integrations to Streamline Your Marketing Campaigns
41m · Published
Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making.
Last Call: Digital Marketing News for May 17, 2021
16m · Published
TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021.
Episode 50: How Marketing Operations Makes Your SMB More Efficient
29m · Published
What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy.
Last Call: Digital Marketing News for May 3, 2021
14m · Published
Branded content, influencer marketing make up the biggest slice of digital ad budgets; HubSpot Expands Its CRM Platform With the Launch of Operations Hub; Google Earnings Smash Sales Records as Digital Ad Market Booms Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 3, 2021.
Episode 49: How to Measure Local SEO Analytics for SMBs
29m · Published
You optimized your website for Local SEO, completed your Google My Business Profile, and created a new marketing campaign to collect some positive reviews for your business. How do you know if your Local SEO strategy is working for your SMB? In this episode, Chris and Ryan discuss the analytics to focus, specifically the key performance indicators you should be monitoring, as well as some key SEO tools to measure how you're performing.
Last Call: Digital Marketing News for April 19, 2021
14m · Published
Googleās āProject Bernankeā gave titan unfair ad-buying edge, lawsuit claims; Gartner Says 63% of Digital Marketing Leaders Still Struggle with Personalization, Yet Only 17% Use AI and Machine Learning Across the Function; Microsoft confirms $20B acquisition of AI and speech recognition company Nuance; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 19, 2021.
Episode 48: How to Rank Your SMB for Local SEO
47m · Published
Is SEO important if I have a brick-and-mortar physical location? Are there things I can do to improve my local search listing? In this episode, the first of a two-part series focused on Local SEO, Chris and Ryan discuss the reasons SEO is more important than every for brick-and-mortar businesses and how your business can take advantage of simple tips and tricks to rank higher in local searches.
Last Call: Digital Marketing News for April 12, 2021
12m · Published
Amazonās share of the US digital ad market surpassed 10% in 2020; Clubhouse Discusses Funding at About $4 Billion Value; Googleās John Mueller: Changing Dates on Pages Wonāt Improve Rankings. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 12, 2021.
Episode 47: SEO Tools and Analytics with Steve Wiideman
1h 0m · Published
What are the best SEO analytics, metrics and KPIs to determine if my content strategy is working? What SEO tools should I be using? Do I need to hire an SEO agency? In this episode, Chris and Ryan talk with Steve Wiideman about the importance of transparency in SEO, when to outsource vs. in-source your SEO, and which tools and analytics you should be using regularly.
Last Call: Digital Marketing News for April 5, 2021
14m · Published
Facebook to enable users to control who comments on their posts; LinkedIn confirms itās working on a Clubhouse rival, too; Most U.S. marketers ready to quit in last year. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 5, 2021.
Digital Marketing Happy Hour has 63 episodes in total of non- explicit content. Total playtime is 36:44:58. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on April 5th, 2024 02:15.
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