S3 E6: CTV and the Consumer Journey – With Jessica Hogue
48m
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FIVE: Innovation for Marketers
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Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it is today. Where it’s going. Where it can go. And, how advertising innovation can help CTV advertisers model, measure and achieve success in new, compelling ways. Pre-pandemic, CTV advertising was on the rise, but it really came [...]
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S3 E6: CTV and the Consumer Journey – With Jessica Hogue
Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it is today. Where it’s going. Where it can go. And, how advertising innovation can help CTV advertisers model, measure and achieve success in new, compelling ways. Pre-pandemic, CTV advertising was on the rise, but it really came [...]
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