FIVE: Innovation for Marketers

Jake talks with Andrew Lazzaro, Campaign Architect for The Broadway League about “This is Broadway,” the ground-breaking campaign that brought theater lovers back to Broadway shows after being closed for eighteen months.  Broadway shut down due to COVID on March 12, 2020... a shutdown that lasted over a year.  With Broadway contributing over $14 billion [...]

The post S3 E10: The Campaign That Brought Theater-Goers Back to Broadway – With Andrew Lazzaro appeared first on Emodo.

This week’s episode looks a little different than usual. It’s a roundtable discussion about the metaverse from a recent thought-leadership event hosted by our friends at Zenith Media. The panel conversation is an insightful dive into the metaverse and how it will change the nature of brand-consumer engagement for marketers. The metaverse is considered by [...]

The post S3 E9: The Metaverse: A New Frontier for Commerce @ Zenith Basecamp appeared first on Emodo.

Shelly Palmer, co-founder of Metacademy and professor of Advanced Media in Residence at the Newhouse School of Communications, joins the pod to talk with Jake about the potential impacts of Blockchain, NFTs and Smart Contracts in the field of Marketing. Generally, consumers may not like advertising, but they tend to like brands who care about [...]

The post S3 E8: How Blockchain Puts the Brand at the Center – With Shelly Palmer appeared first on Emodo.

Jake talks with Jeremy Lockhorn, VP, Head of Global Innovation at Ericsson Emodo about privacy and the loss of device IDs in advertising – how it’s affecting brands, agencies, and the companies that provide audiences, inventory and the infrastructure that makes our ad ecosystem work. Jake shares the results of Emodo’s recent “Voice of [...]

The post S3 E7: The Disappearance of Device IDs: How Marketers See it – With Jeremy Lockhorn appeared first on Emodo.

Jake talks with Jessica Hogue, General Manager of Measurement and Industries at Innovid about CTV advertising. What it is today. Where it’s going. Where it can go. And, how advertising innovation can help CTV advertisers model, measure and achieve success in new, compelling ways. Pre-pandemic, CTV advertising was on the rise, but it really came [...]

The post S3 E6: CTV and the Consumer Journey – With Jessica Hogue appeared first on Emodo.

Jake talks with Richie Taaffe, Business Marketing Manager at Three Ireland and Adrian Begley, Chair of the Arranmore Island Council. Ireland’s mobile service provider, Three, launched a marketing campaign called “The Connected Island” a couple of years ago. While the campaign was terrifically successful from a KPI standpoint, its impact on people is even greater. [...]

The post S3 E5: The Campaign That Transformed an Island – With Richie Taaffe and Adrian Begley appeared first on Emodo.

Jake talks with Tom Emrich, 8th Wall. We’re entering a creative renaissance in the advertising industry. An era in which experiential creative and attention metrics are playing an increasingly essential role and new, measurable, experiential ad formats, like Augmented Reality, are taking off. There are several key advances that will define this new era including [...]

The post S3 E4: AR Ads and the Experience Economy – With Tom Emrich appeared first on Emodo.

Jake discusses the innovative thinking behind some of the most recognizable, most iconic packaged food brands with Jay Picconatto, Global Media and Commerce Lead at General Mills and Michael Stich, General Partner and CEO of Services at Court Avenue. When you think of innovative companies, you’d probably reel off a long list of companies before [...]

The post S3 E3: General Mills’ Kitchen of the Future – With Jay Picconatto and Michael Stich appeared first on Emodo.

Jake talks with Jason “Retail Geek” Goldberg, Chief Commerce Strategy Officer at Publicis about innovation in grocery retail. The retail sector, for the most part, has undergone a huge amount of change over the last decade. The big department stores, the big clothiers, electronics stores have had to make huge shifts to digital, go omnichannel [...]

The post S3 E2: Rethinking Grocery Commerce – With Jason “Retail Geek” Goldberg appeared first on Emodo.

Jake talks with Michael Stich, General Partner and CEO of the Services business at Court Avenue. There are periods in time when multiple forces converge in such a way that monumental change is bound to occur. This is one of those moments. Of course, we’ve seen huge changes over the last couple of years from [...]

The post S3 E1: Winning Both Today and Tomorrow – With Michael Stich appeared first on Emodo.