095: How to Charge a Million Dollars
16m
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Freelance Jumpstart Podcast
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Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.
Sites Mentioned:
- https://www.daltonmaag.com/studio
- https://www.similarweb.com/
The episode 095: How to Charge a Million Dollars from the podcast Freelance Jumpstart Podcast has a duration of
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096: How to Charge 300% - 800% More
Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative.
How do you determine the true value of a project? Value-based pricing is a method that can help the client understand the impact your work has on their business and allow you to price what is fair to you and the client.
In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.
095: How to Charge a Million Dollars
Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.
Sites Mentioned:
- https://www.daltonmaag.com/studio
- https://www.similarweb.com/
094: Creating Customer Profiles
If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.
Resources Mentioned in this Episode
- https://www.google.com/ads
- https://www.google.com/analytics
- https://uifaces.co/
- https://unsplash.com/
- https://generated.photos/
093: Position Yourself As A Brand Strategist
BOOKS
- The Brand Gap: https://amzn.to/35aDPAx
- The Business of Expertise: https://amzn.to/2ZiyEuC
- More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... /
TIMESTAMPS
- 00:00 - Introduction
- 00:46 - What is Strategy?
- 02:45 - Overcome Imposter Syndrome
- 03:56 - Teach Everything You Know
- 05:19 - Write Case Studies
- 07:08 - Change Your Target Market
- 09:25 - Don't Offer Strategy First
- 11:32 - Branding Book Recommendations
- 12:55 - Conclusion