093: Position Yourself As A Brand Strategist

Surviving COVID-19 ('Rona)

One day while working remotely I felt like I was getting hot. After taking my temperature I had a fever approaching 102 and after getting a test it was revealed I had the dreaded COVID-19 Coronavirus. 

Thankfully I was able to recover and I wanted to share my experiences so you can hope to prevent yourself from getting COVID and how to manage your symptoms.

*Please note I am not a medical professional and I am not providing any medical advice. If you are feeling ill please seek healthcare*

096: How to Charge 300% - 800% More

Are you confused about how to go about pricing for your creative services? Hourly pricing seems to be the go-to method for pricing creative work. I see why it is simple, easy, and understood by all; however, this pricing method significantly undervalues your worth as a creative.

How do you determine the true value of a project? Value-based pricing is a method that can help the client understand the impact your work has on their business and allow you to price what is fair to you and the client.

In this episode, I walk through an example of how I could charge between 300% - 800% higher than the initial price the client wanted to pay. You can do the same in your business.

095: How to Charge a Million Dollars

Recently I discovered the reason why Netflix went through the trouble of creating their own custom font. Turns out they paid $1,000,000 for it. However, when you examine this closer there's a blueprint for how creatives can charge a million for their services as well.

Sites Mentioned:

• https://www.daltonmaag.com/studio
• https://www.similarweb.com/

094: Creating Customer Profiles

If you do not know who your audience is you won't know how to talk with them. The key to getting to know your audience is creating customer profiles.

Resources Mentioned in this Episode

• https://www.google.com/ads
• https://www.google.com/analytics
• https://uifaces.co/
• https://unsplash.com/
• https://generated.photos/

093: Position Yourself As A Brand Strategist

BOOKS

• The Brand Gap: https://amzn.to/35aDPAx
• The Business of Expertise: https://amzn.to/2ZiyEuC
• More Books on Brand Strategy: https://kit.co/nathanallotey/learn-br... /

TIMESTAMPS 

• 00:00 - Introduction
• 00:46 - What is Strategy?
• 02:45 - Overcome Imposter Syndrome
• 03:56 - Teach Everything You Know
• 05:19 - Write Case Studies
• 07:08 - Change Your Target Market
• 09:25 - Don't Offer Strategy First
• 11:32 - Branding Book Recommendations
• 12:55 - Conclusion