Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.”
32m
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Good Company with Michael Kassan
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To Allison Statter, authenticity isn’t a buzzword – it’s a lifestyle and a raison d’être for her business. We sit down with the co-founder and CEO of creative marketing and communications agency Blended Strategy Group to talk about how she went from spending 17 years in traditional talent management for stars like Christina Aguilera and Jennifer Lopez to building a business from scratch that would fill the wide gap between the modern needs of brands and talent. She also discusses her predictions for the future of influencer marketing, collaborating with best friend Kim Kardashian, and why women should take a chance on the burgeoning cannabis market.
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The episode Allison Statter: “People throw around the word authentic all the time, but there's a reason for it.” from the podcast Good Company with Michael Kassan has a duration of
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