Good Company with Michael Kassan
by iHeartPodcasts
Marketing, media, entertainment and tech are intersecting and transforming faster than ever. How are its power players influencing change and navigating trends across these industries? Join Michael Kassan, CEO of MediaLink, a UTA Company, in the company of the strongest leaders in the industry, who are building great companies from the ground up. It’s “all good.”
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Episodes
Patrick Harris: “It’s the time to start paying it forward and making sure we can be a lamp, a ladder, or a lifeboat to the talent in our industry.”
22m · PublishedThere isn’t anyone who knows the benefits of marketer-creator collaborations quite like Patrick Harris. In this episode, we talk with Snap’s President of Americas and Partnerships about bridging the gap between brands and creators. Plus, Patrick takes us through Snap’s most recent AI integration with more than 200 million users and 20 billion messages – the chatbot named My AI.
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Daniel Gilbert: “You can have whatever culture you want, but you have to decide what you want that to look like.”
19m · PublishedStarting a company at 26 can be intimidating, but Daniel Gilbert was up for the challenge. In this episode, we talk to the Brainlabs’ founder and CEO about what it takes to start your own business, the rise of “brandformance” and the art of authentically engaging in culture.
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Steve Chung: “Korean content has become almost its own genre that transcends borders, languages, and ethnic backgrounds.”
30m · PublishedK-content has taken the world by storm and continues to resonate with audiences worldwide. In this episode, we sit down with CJ ENM’s Chief Global Officer & CEO of America, Steve Chung, discussing the globalization of content and the impact of Netflix’s $2.5 billion investment into South Korean movies and television shows.
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Laura Jones: “There will always be a need, and in some ways, an increased importance of true human creativity.”
31m · PublishedGetting into the consumer mindset is something that Laura Jones is familiar with. In this episode, we talk with the Instacart CMO on the company’s recent innovations around their data-driven holiday campaign and AI-powered search experience. Plus, Laura walks us through how shoppable ads enhance the customer experience and the strengths of co-marketing campaigns.
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Lucas Herscovici: “Whatever the consumer needs – for that pizza occasion, for that watching football occasion – we need to fulfill that for our consumers.”
25m · PublishedInstant gratification is a concept that Lucas Herscovici is well acquainted with. And the demand for it in the beverage space is higher than ever. We talk to AB InBev’s Global Chief Direct to Consumer Officer on how he’s transforming the way beer enthusiasts buy their beloved brew, making it as easy to order online as pizza at supermarket prices. Plus, he shares how the storied brand is leveraging DTC products to disrupt the market, captivate audiences and create memorable brand experiences.
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Eden Bridgeman Sklenar: “Our hurdle is the fact that we’re a 70-plus-year-old start-up.”
31m · PublishedRevitalizing iconic legacy brands for the modern era isn’t a simple feat, but Eden Bridgeman Sklenar is up for the task. In this episode, we talk to the owner, chairwoman, and CEO of EBONY and JET to hear how she came to helm the storied publications and her plans for exploring media reinvention and inclusive marketing.
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Jessica Cordova Kramer & Stephanie Wittels Wachs: “We call it the saddest meet-cute that ever existed.”
33m · PublishedFinding each other through similar experiences with grief from the deaths of their brothers to overdose, Jessica Cordova Kramer and Stephanie Wittels Wachs shared an immediate bond, a sense of hope, and a deep motivation to help “make life suck less” for others. From there, the idea of Lemonada Media was born. We sat down with the podcasting network’s CEO and Chief Creative Officer on their personal journeys and what goes into developing multiple top-performing shows.
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Good Company S09 Ep 01 Howard Draft V5_mixdown
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Jessica Lessin: “I realized that readers were not being well-served by the present state of business coverage.”
29m · PublishedBack in the days of Web2’s infancy, budding The Wall Street Journal reporter Jessica Lessin had a hunch about how a few Silicon Valley newcomers could turn the business landscape on its head – when others didn’t want to believe it. That instinct proved to be right and eventually inspired her to build the technology publication The Information, which nine and a half years in boasts a fiercely dedicated subscriber base. We sit down with the founder to talk about how she’s creating stories to serve the next 50 years, the state of reporting in an era of disinformation, and the female founder conundrum.
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Suzy Deering: “I was at my best when I was challenged but not defeated. I could be transparent and vulnerable. That then led to empathy across the organization.”
35m · PublishedAccording to Suzy Deering, we’re in a transformational leadership crisis. In this episode, we chat with the prolific CMO on what she’s learned about fostering trust at the helm of major brands like Ford, eBay and Verizon and why fear can paralyze change in organizations. We also break down the art and science of building and maintaining customer relationships in a recessionary environment and why marketers need to create a love language with chief technology and data officers.
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Good Company with Michael Kassan has 65 episodes in total of non- explicit content. Total playtime is 29:44:07. The language of the podcast is English. This podcast has been added on August 26th 2022. It might contain more episodes than the ones shown here. It was last updated on April 29th, 2024 17:10.
