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FIR Live #20: BP Gulf Oil Spill Communications
The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are…
* Gerald Baron, who authors the Crisisblogger blog and wrote “Now is Too Late 2,” one of the best books available on crisis communication in the digital era. Gerald is a founder and Director of Strategic Services for PIER (Public Information Emergency Response) Systems, a crisis communication technology solution. (PIER Systems was used by BP during the Gulf spill crisis.) Most recently, Gerald wrote the white paper, “Unending Flow: Case Study on Communications in the Gulf Oil Spill.
* Neil Chapman, a BP communicator, was part of BP’s communications response team for the Deepwater Horizon oil spill in the Gulf of Mexico. He has been on the communications front line for controversial industrial projects, company takeovers, trading scandals and lobbying campaigns. Neil was the subject of an FIR interview with co-host Neville Hobson earlier this year.
The show—which you’re encouraged to be part of by calling in or participating in the live chat room—is set for Saturday, December 11, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
As always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.
On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.
Join us—your questions will ensure that this will be a fascinating conversation!
“Unending Flow” is available for download as a PDF (free) or as a Kindle ebook (for $6.99) after completing a brief form:
http://www.piersystems.com/go/survey/1533/4615
FIR Live #19: Empowered employees, empowered customers
Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered."
The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores how companies use technology to solve customer problems. It focuses of HEROes, highly empowered and resourceful employees whose experiments and innovations on customers' behalf result in extraordinary customer service. That surprising level of customer service, the co-authors argue, is the new way to market, generating repeat business and attracting new customers.
During the hour-long show, you'll be able to call in with your own questions or comments, or participate in the chat room.
The show is scheduled for 1 p.m. (Eastern time) on Saturday, October 9.
FIR Live #18 continued
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FIR Live #18: Facebook-focused campaigns
Is it wise for companies to direct consumers to their Facebook pages instead of their websites?
That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
So far, the panel will include...
* Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
* Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
* Jennifer Cohen, co-founder and president of Something Creative LLC, which guided a Facebook-focused campaign for Uni-Ball (which Jennifer discussed in a recent FIR interview
As always with FIR Live, you can be part of the discussion by calling in to ask a question or share your views, or by commenting in the chat room.
FIR Live #17: Structuring Communications Functions
Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it's a topic that actually inspires considerable passion among communicators. We're putting together a top-notch panel for this discussion. Confirmed so far are Mitch Joel, president of TwistImage, a digital marketing agency based in Montreal, and Beth Harte, community manager at MarketingProfs and host of the PR20Chat on Twitter. We'll update this post with additional panelists as we confirm them.