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For Immediate Release
by ArchiveThe home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"
Copyright: Copyright Archive
Episodes
FIR Live #20: BP Gulf Oil Spill Communications
59m · Published* Gerald Baron, who authors the Crisisblogger blog and wrote “Now is Too Late 2,” one of the best books available on crisis communication in the digital era. Gerald is a founder and Director of Strategic Services for PIER (Public Information Emergency Response) Systems, a crisis communication technology solution. (PIER Systems was used by BP during the Gulf spill crisis.) Most recently, Gerald wrote the white paper, “Unending Flow: Case Study on Communications in the Gulf Oil Spill.
* Neil Chapman, a BP communicator, was part of BP’s communications response team for the Deepwater Horizon oil spill in the Gulf of Mexico. He has been on the communications front line for controversial industrial projects, company takeovers, trading scandals and lobbying campaigns. Neil was the subject of an FIR interview with co-host Neville Hobson earlier this year.
The show—which you’re encouraged to be part of by calling in or participating in the live chat room—is set for Saturday, December 11, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
As always with FIR Live, you can be part of the discussion by calling in to +1.347.324.3723 to ask a question or share your views, or by commenting in the chat room.
On the day of the show, you’ll need to log in to BlogTalk Radio in order to participate in the chat room.
Join us—your questions will ensure that this will be a fascinating conversation!
“Unending Flow” is available for download as a PDF (free) or as a Kindle ebook (for $6.99) after completing a brief form:
http://www.piersystems.com/go/survey/1533/4615
FIR Live #19: Empowered employees, empowered customers
1h 2m · PublishedThe book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores how companies use technology to solve customer problems. It focuses of HEROes, highly empowered and resourceful employees whose experiments and innovations on customers' behalf result in extraordinary customer service. That surprising level of customer service, the co-authors argue, is the new way to market, generating repeat business and attracting new customers.
During the hour-long show, you'll be able to call in with your own questions or comments, or participate in the chat room.
The show is scheduled for 1 p.m. (Eastern time) on Saturday, October 9.
FIR Live #18: Facebook-focused campaigns
22m · PublishedThat's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.
So far, the panel will include...
* Steve Rubel, Senior VP and Director of Insights, Edelman Digital, who wrote about the trend in his March column for Forbes.com
* Scott Monty, head of social media at Ford Motor Company, which will use traditional advertising to drive consumers to a Ford Explorer page on Facebook
* Jennifer Cohen, co-founder and president of Something Creative LLC, which guided a Facebook-focused campaign for Uni-Ball (which Jennifer discussed in a recent FIR interview
As always with FIR Live, you can be part of the discussion by calling in to ask a question or share your views, or by commenting in the chat room.
FIR Live #17: Structuring Communications Functions
1h 0m · PublishedFIR LIve #16: The effectiveness of email marketing
1h 1m · PublishedIn this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by.
Please join us with your questions, observations, and stories.
FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir . You can also join in the chat by text in the chat room.
After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report.
We hope you’ll join us on August 22.
FIR Live #15: Reaching Influencers
1h 0m · PublishedFIR Live #14: Communicators and Lawyers
1h 1m · PublishedPlease join us with your questions, observations, and stories.
FIR LIve #13: Social Media Monitoring -- Critical or Creepy?
59m · PublishedIn our April FIR Live episode, we'll talk with CustomScoop CEO Chip Griffin and a senior representative of the new social media monitoring service Spiral 16 for their takes on the issue. And we'll take your calls.
FIR Live #12: Tips for the One-Person Communication Department
58m · PublishedFor Immediate Release has 10 episodes in total of non- explicit content. Total playtime is 9:10:52. The language of the podcast is English. This podcast has been added on August 30th 2022. It might contain more episodes than the ones shown here. It was last updated on September 11th, 2023 15:50.