The eCommerce Maturity Model with Kathleen Booth
56m
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Link Up Leaders
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While the eCommerce industry is still quite young in the grand scheme of things, the COVID-19 pandemic has accelerated the growth of the industry by an estimated 10 years. With such growth and all the unexpected and unprecedented challenges that the pandemic brought on, eCommerce businesses were forced to mature. On this episode of Link Up Leaders, Francois and Lisa are joined by Kathleen Booth to learn more about The eCommerce Maturity Model.
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💥About Our Guest!💥 Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top-performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank.
Powered by AI and predictive automation, Tradeswell is the only real-time eCommerce operating system that unifies retail, marketing, inventory, and finance data to deliver a single source of truth for small DTC brands and global category leaders alike.
Learn more at https://www.tradeswell.com/
🎤 Check out Kathleen's Podcast The Inbound Success Podcast at https://www.kathleen-booth.com/podcast
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👋Connect with our hosts Lisa and Francois on LinkedIn
🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/
🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/
Follow Link Up Leaders on social media!
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Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com
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