Link Up Leaders

On this episode of Link Up Leaders, Francois and Lisa are joined by eCommerce veteran Evan Padgett! Evan will share with us his observations of the eCommerce industry over the last 20 years, and how he's seen growth marketing evolve over the last two decades.

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💥About Our Guest!💥 Evan Padgett is an eCommerce and subscription commerce executive with 20 years of experience. As a COO of Stealth Venture Labs, an eCommerce marketing firm, he works with brands like Crocs, HelloFresh, Factor 75, and MUD\WTR.

His internet career at 20 years old as an analyst at Intermix Media (parent company of MySpace.com), which was purchased by NewsCorp a few years after launching. After that, Evan joined Intelligent Beauty where he managed analytics and funnel optimization for incubated brands such as IQ Derma and Sensa.

In the same company, Evan worked as the Head of Analytics establishing new ways to leverage data for the marketing engine. That led to building out other shared services supporting brands under Techstyle (Fabletics, ShoeDazzle, FabKids) for their Client Services as well as their Acquisition marketing. Evan’s acquisition marketing department managed over $100M in annual spend. Eventually, Evan became the General Manager of the JustFab and ShoeDazzle brands together, which was a 300M+ P&L and $50M annual ad budget.

After a very successful 10 years at Techstyle, Evan joined Thrive Market as their first CMO during their hypergrowth in 2016 helping the brand secure $111M in funding and their biggest year of new customer acquisition as of that time.

When he’s not working, he usually spends time with his children, plays video games or supports his favorite American football team, Denver Broncos.

Stealth Venture Labs has been advertising on Facebook since 2008 as operators of their own eCommerce brands, so they know what it takes to scale your brand with positive ROAS. As operators, they hated agencies, so they formed the “anti-agency” agency that aligns with your P&L goals and helps you connect the acquisition dots across the omni-channel funnel. The Stealth team of proven digital marketing veterans has generated over $2B+ in online sales over their careers at brands like JustFab, Fabletics, Zulily, ThriveMarket, ShoeDazzle, Uber, and more and have managed $10-15M in media on FB / IG every year.

Learn more at https://www.stealthventurelabs.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

One of the main reasons that consumers choose to purchase certain products IRL instead of online is because they want to be able to see, feel, and interact with the product. On this episode of Link Up Leaders, Francois and Lisa are joined by Rich Watson, who will walk us through how augmented reality marketing can make eCommerce ads and marketplaces feel more like shopping IRL.

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💥About Our Guest!💥

Rich Watson is an Augmented Reality & Facebook Ad Strategist, Conscious Marketing Advocate, and Future Technology Enthusiast

Augmented Hype helps eCommerce businesses to leverage a proven AR strategy to improve their ad performance and increase revenue. Learn more at https://augmentedhype.com/

📺 Check out Augmented Hype's newest video, "7 AR STRATEGIES FOR META FACEBOOK ADS"

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are joined by Lesley Hensell who will answer the question, "What is Buy With Prime?".

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💥About Our Guest!💥 Lesley Hensell oversees the client services team at Riverbend Consulting, where she is Co-Founder. She has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions.

Riverbend Consulting solves problems for Amazon sellers. The company keeps Amazon accounts healthy and tackles sellers' most vexing issues. With more than 125 years of ex-Amazon wisdom plus a team of 3P sellers and experienced business consultants, Riverbend provides the know-how and persistence to help sellers win. Riverbend wants to get sellers' accounts reinstated, their ASINs selling, and provide peace of mind that they have real experts on their side. With Riverbend, issues with Amazon are solved.

Learn more at https://riverbendconsulting.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are joined by Michael Epstein of PostPilot. We'll be exploring and discussing the best practices for direct mail campaigns and the dos and don'ts of direct mail campaign creative.

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💥About Our Guest!💥 After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9-figure private equity-backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. After leading a turnaround and successful exit for a $200M portfolio of aftermarket automotive brands, he now serves as CMO of a leading venture-backed eCommerce aggregator, eCommerce Brands. Additionally, he's a principal at PostPilot, a platform that allows you to send personalized postcards automatically at scale, as easily as you'd create an email campaign.

PostPilot is led by eCommerce industry veterans who have each run multiple 8 & 9-figure DTC brands for over 20 years. Having successfully leveraged direct mail to reach and retain customers that weren't engaging with digital ads & emails, they created PostPilot to make sending personalized, automated postcards and handwritten cards as easy as email. Learn more at https://www.postpilot.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are chatting with Josh Dittrich to discuss the current landscape of the Amazon Aggregators and the recent changes occurring in the industry.

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💥About Our Guest!💥 Josh Dittrich is a visionary entrepreneur, seller, investor, advisor, husband, and father of five. Most recently he built and sold two eCommerce businesses for 8 figures and was recently featured in a Business Insider article about how he did it. This has inspired him to write the book "Aggregator Navigator - The Ultimate Guide to Maximizing the Exit of Your Amazon Brand" to demystify the selling process of selling to an aggregator.

He is also the founder of BrandedSeller.com, a Full-Service eCommerce Growth Accelerator that focuses on growing your profits and enterprise value through hands-on management with every aspect of your eCommerce business.

BrandedSeller.com is a Full-Service eCommerce Growth Accelerator that focuses on growing your profits and enterprise value through hands-on management with every aspect of your eCommerce business.

Learn more at https://www.brandedseller.com/

📚 Buy Josh's Book on Amazon! https://www.amazon.com/Aggregator-Navigator-Ultimate-Playbook-Successfully/dp/B09V7TZ1GM

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On today's episode of Link Up Leaders, Francois and Lisa are speaking with Laura Meyer of Envision Horizons to learn more about how eCommerce businesses can use data to make the next best decision for their business.

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💥About Our Guest!💥 Laura Meyer is the Founder and CEO of Envision Horizons, an Amazon Brand Management provider. She founded the company in 2017 after working for Amazon Media Group in New York City. Her mission is to make Amazon less stressful and more profitable for brands. She has successfully consulted and managed over 200 Amazon businesses and even has a private label and importing business she co-founded with her husband. Last year Laura was named Forbes Next 1000 entrepreneurs to watch. In addition to running Envision Horizons, Laura is an angel investor in mission-driven companies. When she isn’t working she enjoys spending time with her husband, young daughter, and two dogs on their farm.

Envision Horizons is an Amazon solutions provider. Founded in 2017, the company started as a full service agency and has recently released myHorizons an Amazon Brand Management software. myHorizons is an analytics solution for brand selling on Seller Central that is designed to give actionable insight. In 2020 Envision Horizons was recognized by Business Insider as one of the top 18 Amazon Advertising Agencies and currently manages over 65K ASINs on Amazon.

Learn more at https://www.envisionhorizons.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

While the eCommerce industry is still quite young in the grand scheme of things, the COVID-19 pandemic has accelerated the growth of the industry by an estimated 10 years. With such growth and all the unexpected and unprecedented challenges that the pandemic brought on, eCommerce businesses were forced to mature. On this episode of Link Up Leaders, Francois and Lisa are joined by Kathleen Booth to learn more about The eCommerce Maturity Model.

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💥About Our Guest!💥 Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Prior to joining Tradeswell, she led marketing at several VC-backed B2B SaaS businesses in the eCommerce and cybersecurity spaces, and was the founder and CEO of a digital marketing agency where she advised hundreds of companies on go-to-market and digital marketing strategies. Outside of work, Kathleen is the host of the long running Inbound Success Podcast, which features interviews with top-performing marketers, and was named one of the Top 50 B2B Marketing Influencers of 2021 by TopRank.

Powered by AI and predictive automation, Tradeswell is the only real-time eCommerce operating system that unifies retail, marketing, inventory, and finance data to deliver a single source of truth for small DTC brands and global category leaders alike.

Learn more at https://www.tradeswell.com/

🎤 Check out Kathleen's Podcast The Inbound Success Podcast at https://www.kathleen-booth.com/podcast

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are chatting with Daniel Fernandez all about Amazon Posts and Amazon Live. We'll discuss how Amazon business owners can gain access to these features, the benefits of going live and posting, and the regulations around each.

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💥About Our Guest!💥

Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather.

AMZclever.com is a full-service agency that manages and grows brands on Amazon and Walmart since 2015. Amongst their clients there are brands ranked in the Inc’s 500 Fastest Growing Companies list, public companies, and consumer products startups. AMZ Clever has brought immense success for CPG brands on Amazon in categories ranging from health and beauty, dietary supplements, personal care, to grocery and gourmet as well as in consumer electronics and apparel. Their core services include Amazon full-channel management, Amazon PPC management, and expanding internationally with Amazon.

Learn more at https://www.amzclever.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

On this episode of Link Up Leaders, Francois and Lisa are speaking with Gabe Ray of Evolved Commerce to learn the benefits of building out your Amazon Storefront and best practices to optimize conversions.

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💥About Our Guest!💥

Born and raised outside of Seattle, Gabe Ray attended college in Idaho and now lives and works in Utah. He has 5 kids, a golden lab, and many hobbies that keep him outside and enjoying the world. Gabe's passion is helping people, whether on Amazon or just in general because he believes that what we do for others will one day come back to us. He has worked with eCommerce sellers for over 10 years and has personally launched over a dozen brands online.

Recognizing the growing needs of brands looking to find success on Amazon, he started consulting for and managing, Amazon accounts. With years of experience helping brands of all sizes succeed, Evolved Commerce has become a full-service Amazon account management company focused on improving SEO rankings, boosting conversions, and increasing sales velocity. Today, Evolved Commerce is an industry leader in Amazon brand management and sales acceleration, helping hundreds of brands navigate and thrive on the Amazon marketplace.

Learn more at https://www.evolvedcommerce.com/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com

We've talked all about Amazon Ads, Facebook and Instagram Ads, and Google Ads, but what about YouTube ads? On this episode of Link Up Leaders, Francois and Lisa are sitting down with Marco Grishaber of WunderAds to learn how eCommerce business owners can leverage YouTube ads to grow their business.

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💥About Our Guest!💥

Marco Grishaber is the Founder and CEO of WunderAds, an agency focused on helping eCommerce businesses increase sales by getting high-quality visitors to their sites and increasing conversion rates. Marco is knowledgeable and passionate about what he does with a deep understanding of eCommerce and SEM.

WunderAds is a proud volunteer partner of Bright Side, a non-profit organization devoted to supporting children’s education. Its mission is to empower children and communities by hosting content-rich activities via pro-intersectional approaches to information that can be used in the classroom and in everyday life.

Learn more at https://wunderads.agency/

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👋Connect with our hosts Lisa and Francois on LinkedIn

🔗Francois Jaffres: https://www.linkedin.com/in/francois-jaffres/

🔗Lisa Kinskey: https://www.linkedin.com/in/lisakinskey/

Follow Link Up Leaders on social media!

🌐 Find us on Facebook: https://www.facebook.com/linkupleaders

🌐 Follow us on Instagram: https://www.instagram.com/link_up_leaders/

🌐 Like us on LinkedIn: https://www.linkedin.com/company/link-up-leaders-podcast/

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🔔 Don't forget to subscribe and turn on notifications! 🔔

Should you or someone you know be on the show? Let us know! Send us a DM through Facebook telling us why you would be a great guest for the show!

Start your eCommerce business by sourcing through Noviland, Inc. www.noviland.com