Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared
31m
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Plus Up Podcast
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Marketers have choice today. And one of the major choices is whether and how to move past traditional GRP currency to cross-screen audiences. To be effective in cross-screen, the biggest key to open that door is attribution across those screens/devices. We spoke with Jo Kinsella, President of TVSquared about how they bring together the measurement and attribution of TV across all the screens and types of video.
The episode Measuring Cross Platform TV- a Conversation with Jo Kinsella of TVSquared from the podcast Plus Up Podcast has a duration of
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