Plus Up Podcast

In this episode we finish our deep dive into the five keys to maintaining strong and successful partnerships. We discuss the importance of monitoring and governing expectations, ways of working and the success metrics on an on-going basis.

In this episode we deep dive on the fourth key to maintaining strong and successful partnerships. We discuss the importance of shared goals between marketers and agencies and measuring success.

In this episode we continue to discuss the five keys to maintaining strong and successful partnerships. We deep dive into how building trust and transparency can help client and agency ensure they are achieving their goals.

In this episode we continue our deep dive into the five keys of maintaining strong and successful partnerships. We discuss why it is so important to scope the agreement and staff the teams on both sides to match the expectations and business goals.

In this episode we begin our deep dive into the five keys of maintaining strong and successful partnerships. First up: Communicate and align on expectations.

This week we spoke to George Roumanis, Global Partner, Head of the Americas at RightSpend, about agency compensation models.  We covered a number of topics including:

-Questions clients always have about agency remuneration

-Pre-Covid changes to agency compensation models and how those are changing moving forward

-Digital FTEs and how to account for AI and Automation

-Changes to overhead stemming from changes in how we work

-Is there really a talent crisis?

This week we discussed what we learned the ANA Digital and Social Media conference and our thoughts on the ANA Programmatic Study, Influencers, Measurement and Supply Chain Transparency.

In this episode we cover:

• Why maintaining strong and healthy partnerships is important
• Achieving shared goals through collaboration 
• Benefits of a guided pre-pitch appraisals
• Understanding your digital ecosystem and how your agency partners operate within it
• Focusing on risk avoidance rather than problems 
• The 5 essentials to maintaining a strong partnership

Conferences are back in person...kind of.  Media Plus Advisors recaps the hybrid ANA Advertising Financial Management Conference and discusses our takeaways.  

Marketers have choice today. And one of the major choices is whether and how to move past traditional GRP currency to cross-screen audiences. To be effective in cross-screen, the biggest key to open that door is attribution across those screens/devices.  We spoke with Jo Kinsella, President of TVSquared about how they bring together the measurement and attribution of TV across all the screens and types of video.