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Behavioral Economics: What Your Customer Wants and Can’t Tell You, with Melina Palmer.

36m · She's On Top Podcast · 14 Oct 08:00

Did you know that 99% of decisions are made by the subconscious brain?  And that changing a key word or phrase can have a huge effect on your bottom line. It’s actually a science and there’s a name for it, “Behavioural Economics.” 

Today we’re talking with Melinda Palmer who is the Founder and CEO of The Brainy Business. The Brainy Business provides behavioral economics consulting to businesses of all sizes from around the world. Melina also has a podcast of the same name in which she explores the psychology of why people buy. In May of this year her first book was published, What Your Customer Wants and Can’t Tell You. The book demonstrates how science can be used to unlock the secrets of consumer decisions for any number of businesses.

In this conversation we take a deep dive into what exactly behavioral economics is, how you can use it to increase sales in your business and why it is essential knowledge for any entrepreneur out there. 

Some of the topics we cover:

  1. How to “hack your brain” to come up with innovative products and initiatives for your business. 
  2. When pricing your products, ending in a 5, 7, 9 or 0 can make a big difference.
  3. The magic word that can increase your sales by 38%.
  4. The top 5 wording mistakes businesses make.
  5. If behavioural economics is different for men vs women.
  6. Behavioral baking - what it is and how it can help your business?
  7. How easy is it to change our behaviour? 
  8. What motivates people to take action.

Melinda has kindly given She’s on Top Podcast listeners a free chapter to her new book as well as a free companion guide workbook.

Free Chapter: www.thebrainybusiness.com/shesontop

Free PDF Companion Workbook: https://be-thoughtful-revolution.mn.co/share/Pg3nbLXqOXyRiFZI?utm_source=manual

What Your Customer Wants And Can’t Tell You https://amzn.to/3iZMZFo

If you enjoyed this podcast and would like to learn more about us please subscribe and leave a review. It helps us get found.

And if you’d like to learn more about our community check out our website and sign up for our newsletter.

https://www.shesontop.com

You can also find us on:

Facebook   https://www.facebook.com/shesontop/

Instagram  https://www.instagram.com/shes.on.top/

LinkedIn    https://www.linkedin.com/company/shes-on-top/

Learn more about Melinda Palmer:

Website  https://thebrainybusiness.com/

Podcast https://thebrainybusiness.com/podcast/

Instagram  https://www.instagram.com/thebrainybiz/

Facebook https://www.facebook.com/melinarpalmer

YouTube https://www.youtube.com/c/thebrainybusiness

 

The episode Behavioral Economics: What Your Customer Wants and Can’t Tell You, with Melina Palmer. from the podcast She's On Top Podcast has a duration of 36:47. It was first published 14 Oct 08:00. The cover art and the content belong to their respective owners.

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And if you’d like to learn more about our community check out our website and sign up for our newsletter.

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Learn more about Dr Carin Bondar and STEM Angels:

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Dr Carin Bondar:

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Facebook: https://www.facebook.com/carin.bondar

LinkedIn: https://www.linkedin.com/in/carin-bondar-6860a233/

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LinkedIn    https://www.linkedin.com/company/shes-on-top/

 

 

 

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You can also find us on:

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