#10 - The Reality of Shopper with Zachary Lones and Matt Lawrence
22m
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Supplier Community Podcast
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On the heels of the current Covid lockdown, our friend Matt Lawrence spoke with Zachary Lones of Walmart, about using social media to connect the World's Largest Retailer with individual shoppers on a local level. From his Linked In profile- Zach is rethinking what it means to be human in a digital era. Revolutionizing a movement of people who don't settle for the idea that work has to just be about a job, but we believe through our jobs we are actually working to change the world. Rethinking marketing by allowing front-line associates to be the face of our brand and it's content creators to generate over 14,000 pieces of content per week. -Managing 5,000 store pages to serve locally relevant information to customers in each community we serve. -Building a culture at one of he world's largest companies that believes in leveraging technology to build bridges of human connection. -Training thousands of associates on social media best practices, guidelines, and tactics to exceed customer expectations on their platform of choice. -Consulting peers, executives, and partnering organizations on new ways to build influence and communication strategies. -Cutting company costs on marketing efforts while improving results and building new streams of revenue through modernized advertising opportunities.About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. View a list of our live events: https://supplier.community/events Connect with Zach here: https://www.linkedin.com/in/zacharylo... Connect with Matt here: https://www.linkedin.com/in/mattmlawr... Connect with Supplier Community Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier... Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom... Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom
The episode #10 - The Reality of Shopper with Zachary Lones and Matt Lawrence from the podcast Supplier Community Podcast has a duration of
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About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.
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