The ABCs of DTC Success
37m
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TVSquared Presents: TV Talk with Jo Kinsella
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Jo is joined by Mark Jones, President and CEO of LifeBrands D2C. Mark has been working with DTCs for decades. He launched Billy Blanks’ Tae Bo campaign in the 90’s and has since been skyrocketing DTC companies to success. Hear how Mark thinks about audiences, why data needs to be actionable, and his advice on how DTC’s can maximize their cross-platform TV campaigns this year and beyond.
The episode The ABCs of DTC Success from the podcast TVSquared Presents: TV Talk with Jo Kinsella has a duration of
37:13. It was first published
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