TVSquared Presents: TV Talk with Jo Kinsella

Jo is joined by Bob Ivins, Chief Strategy Officer at TVSquared, and Aimee Irwin, VP of Strategy & Partnerships at Experian, to talk about why audience activation is so critical and how Experian utilizes the power of data and technology to make the right marketing decisions.

Jo is joined by Mark Jones, President and CEO of LifeBrands D2C. Mark has been working with DTCs for decades. He launched Billy Blanks’ Tae Bo campaign in the 90’s and has since been skyrocketing DTC companies to success. Hear how Mark thinks about audiences, why data needs to be actionable, and his advice on how DTC’s can maximize their cross-platform TV campaigns this year and beyond.

We can’t use old tech to measure a digital version of television. In this week’s episode, Jo chats with Bob Ivins, Chief Strategy Officer at TVSquared, and breaks down the importance of measuring TV like digital and giving advertisers the cross-platform insights they need to increase the efficiency of their TV ad campaigns.

This week Jo is joined by Aleck Schleider, CRO at Blockgraph, to discuss the TVSquared + Blockgraph partnership, the importance of omni-channel TV measurement and audience data, and solving for the long-asked question: "did my TV work?"

On this episode of TV Talk, Jo is joined by Adam Gaynor, VP of Network Partnerships at VIZIO, to focus on the addressable market, what Project OAR is doing to standardize it and why it's such a big deal for viewers, brands, and broadcasters/networks.

Most people associate OTT consumption with TV sets, but mobile accounts for about 22% of viewing time, making it a channel that shouldn’t be ignored by marketers. This episode features Dr. Gijsbert Pols (Product Strategist at Adjust) and focuses on the relationship between OTT and mobile, why advertisers should be leveraging it and how the industry can overcome some of the challenges associated with it. Check out the latest blog posts from Adjust below:
1. https://www.adjust.com/blog/how-are-we-going-to-measure-ott-ads/
2. https://www.adjust.com/blog/ott-ads-are-the-future-of-streaming/

Jo is joined by Bill McCabe, President & CEO at Eicoff, to discuss what agencies like Eicoff should be doing to keep up with the changing media landscape, the evolution of TV beyond linear, and the most overlooked aspect of a successful TV campaign. 

Effectv & TVSquared recently teamed up to analyze TV’s impact on digital during COVID-19 with a report titled “The Halo Effect: TV Drives Digital”. In this week’s TV Talk episode, Jo is joined by James Rothwell (VP, Global Agency, Brand & Industry Relations at Comcast Advertising) and Melissa Hutter (Senior Director, Measurement Strategy at Effectv) to dive into the report and dissect some of the key findings. 

JT Batson, Founder and CEO of Hudson MX, joins the TV Talk podcast to focus on how Hudson MX has turned TV buying on its head and the disruption we are seeing in the industry during COVID-19.

TV Talk welcomes the first brand to the podcast! Jo is joined by Linzi Clingan, Marketing Director at Parsley Box, to talk about the company’s first TV ad campaign, the boom in sales during the pandemic, and what the future looks like for the food delivery brand.