Episode 4 - Top 10 elements of digital strategy and how they fit under your long term and short term goals
20m
·
Your Digital Guide
·
The episode is influenced by the discussion we have with our clients where they are not sure of which strategy fits under what goals. Through this episode, we bring clarity to various pieces of the puzzle that make Digital Marketing. We talk about how the business owners should be looking at each puzzle from long terms and short term perspective. We talk about how important it is to build a brand vs just focusing on immediate sales and why building a brand is always sustainable.
Check us out:
Website: https://www.technik.ie/
LinkedIn: https://www.linkedin.com/company/technik-ireland
Instagram: https://www.instagram.com/technik_ie/
Facebook: https://www.facebook.com/nipunfortechnik
The episode Episode 4 - Top 10 elements of digital strategy and how they fit under your long term and short term goals from the podcast Your Digital Guide has a duration of
20:47. It was first published
More episodes from Your Digital Guide
Episode 7- Digital tools to grow your dental practice
In this episode, we dive deep into the digital tools and strategy to assist dental practices and dentists. We discuss how a principal dentist needs to think about their business as a CEO and not as an operator. We discussed how important it is for clinics to be digital-ready and why not taking steps now will mean losing out to competitors who are innovating.
DM me @technik_ie or email [email protected] to be added to the waitlist of our new digital dentistry platform called Smile Genius Dental
Check us out:
Website: https://www.technik.ie/
LinkedIn: https://www.linkedin.com/company/technik-ireland
Instagram: https://www.instagram.com/technik_ie/
Facebook: https://www.facebook.com/nipunfortechnik
Episode 6 - Ecommerce Trends in Ireland Retail
In this episode we cover the e-commerce trends coming out from Ireland based on the Wolfgang Digital report. We look into how the e-commerce landscape for Ireland has grown exponentially in 2020 vs 2019 and how have been the biggest beneficiaries. Through this report we also discuss key opportunities for small and medium-sized businesses:
- Amazon's decrease in Google ad spend by 50% since Brexit and how that has created a vacuum fro retailer to capture the market
- We look into how having a good CRM strategy might benefit small and medium businesses in a longer run
- The third opportunity we look into is the importance of branding and how working on improving your brand awareness initially, will help you reap better ROI from digital marketing efforts going forward
As promised, we share a couple of definitions we looked into:
ATV = Average Transaction Value = Total (Online) Revenue/ Total Number of Transactions
Conversion Rate = Customer of bought / Total website visitors %
ROAS = Return on ad spend (usually for Facebook and Google ads)
Follow us or check us out on:
Website: https://www.technik.ie/
LinkedIn: https://www.linkedin.com/company/technik-ireland
Instagram: https://www.instagram.com/technik_ie/
Facebook: https://www.facebook.com/nipunfortechnik
Episode 5 - How small businesses can leverage technology and automation to their advantage
Check us out: Website: https://www.technik.ie/ LinkedIn: https://www.linkedin.com/company/technik-ireland Instagram: https://www.instagram.com/technik_ie/ Facebook: https://www.facebook.com/nipunfortechnik
Episode 4 - Top 10 elements of digital strategy and how they fit under your long term and short term goals
The episode is influenced by the discussion we have with our clients where they are not sure of which strategy fits under what goals. Through this episode, we bring clarity to various pieces of the puzzle that make Digital Marketing. We talk about how the business owners should be looking at each puzzle from long terms and short term perspective. We talk about how important it is to build a brand vs just focusing on immediate sales and why building a brand is always sustainable.
Check us out:
Website: https://www.technik.ie/
LinkedIn: https://www.linkedin.com/company/technik-ireland
Instagram: https://www.instagram.com/technik_ie/
Facebook: https://www.facebook.com/nipunfortechnik
Episode 3 - Understanding the trends and marketing strategies for the coffee shops
In this episode we discuss the trends coming out from the recent survey done by Bewleys around coffee drinkers and how c.50% have stopped buying coffee. We look at the state of play in Ireland & US and see how various coffee shops have successfully pivoted and have painted a successful story. We go into details around the strategy for these coffee shops covering the elements of Marketing Mix that is the product, price, place and promotions. This episode is hugely valuable to people who are struggling to pivot and expand where we help them learn the best strategies and tactics in the market.
Check us out:
Website: https://www.technik.ie/
LinkedIn: https://www.linkedin.com/company/technik-ireland
Instagram: https://www.instagram.com/technik_ie/
Facebook: https://www.facebook.com/nipunfortechnik