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How efficient is your marketing data?

19m · Uncovering Aha! | Data-Savvy Brand Strategy · 02 Sep 19:25

Maximizing the productivity of your marketing analytics team is always about the data, and the time it takes to analyze large sets of data to uncover key insights. In this episode, Callahan’s president Jan-Eric Anderson and head of data Zack Pike talk about what technology they use, and how to staff an analytics team with the right roles to the most out of a team of analysts.

The episode How efficient is your marketing data? from the podcast Uncovering Aha! | Data-Savvy Brand Strategy has a duration of 19:27. It was first published 02 Sep 19:25. The cover art and the content belong to their respective owners.

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