Facts don't persuade anyone
3m
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Urbanism Speakeasy
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Pie charts, line graphs, and bar charts are only as good as the tweetable caption.
Tell bold stories with your data.
I promise you there's a way, no matter how boring you think the topic is.
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https://www.AndyBoenau.com
The episode Facts don't persuade anyone from the podcast Urbanism Speakeasy has a duration of
3:33. It was first published
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How to end your story
Stop at the end.
We’ve all enjoyed a movie only to suffer through a superfluous wind-down. Be quick about it.
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Body of a short story
With the exception of tweets, your shortest stories will probably be summaries of experience on your corporate website or qualifications package.
In these contexts you’re relating a single contract or type of experience in less than a page, with space reserved for pictures or graphics.
I find project write-ups to be the most challenging format for short stories.
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How to open your story
Getting to the point is timeless advice, more so in our era of flittering attention.
Is the story about planning a new park?
Start with the kids playing soccer at the edge of a grocery store parking lot. Open well and you’re halfway there.
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Point of view
You’ve got an idea for a plot. Now what?
Every story has a method of narration.
A project description for a procurement your office is issuing, a proposal for your firm to build a hydroelectric dam, an About Us page on your website, a bike share case study for a webinar -- each of these has a point of view.
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https://www.speakeasymedia.tv
Thrive in a boring industry
I have some encouraging news after teaching thousands of people like you in dozens of courses, workshops, and webinars.
Few people in your industry are putting storytelling into practice. You may feel like you’re the last to learn a new skill, but you can make an immediate impression.
Clients will turn away from the piles of industry mediocrity and fix their gaze on you.
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