V3 009: Creating Excellent Customer Experiences

V3 009: Creating Excellent Customer Experiences

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Kristopher Nielsen, eCommerce Manager for Aristocrat Motors and Mercedes-Benz of Kansas City, for this week’s edition of V3 - The Internet of Things podcast as they discuss how how the fast paced luxury retail environment creates an excellent customer experience and engages a very diverse online community.

Some of what we’ll discuss includes:

• Creating engaging content for existing owners and aspirational buyers.
• Taking social media beyond just “selling cars” to creating lifelong relationships.
• Responding quickly to customer service issues via social media and other channels.
• Creating an environment that “wows” customers.

V3 - The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Every week, Shelly and her crew will interview top business leaders and strategists in the areas of technology, content and social marketing and strategy, social selling and online marketing to discuss what’s working for them and explore how you can apply the same strategies to take your business to the next level.

V3 008: B2B Sales Lead Automation

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week's edition of V3 LIVE - The Internet of Things as they discuss B2B lead automation and how to develop your strategy and reach your revenue goals.

V3 007: 5 Ways to Turn Your Small Business into a Media Hub

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Dan Newman, author of The New Rules of Customer Engagement, and CEO of BroadSuite, marketing consulting agency, for this week’s edition of V3 - The Internet of Things podcast as they discuss the importance of connecting to your customers and prospects with content that they can use and the basics of how you can do that in your small to midsize business.

Businesses of all sizes are scrambling to launch corporate blogs and get their arms around the business of content creation. And most of them? They’re getting it wrong. Content that resonates with customers and prospects isn’t brand-centric, “Me, Me, Me” content, it’s information, resources, and tools that your people can use to help them be successful in their businesses. Successful content marketing is about sharing, collaboration, and building relationships with trusted information. With that generosity comes interest, loyalty, and a commitment to a brand. Isn’t that pretty much every marketer’s dream?

We’ll talk about how to get started creating a media hub, including the following:

• How (and why) to get started with corporate blogging
• Why you need to think visually – and how to do that
• Content alone isn’t enough. How to factor social media into the equation
• Strategies and tools for building and fostering community
• Why you need to think mobile first, in all things

We’ll give you some things to think about, some tools you can use, and we’ll help you think about how to make your content marketing efforts more effective at connecting with your customers and prospects.

If you’re a marketer focused on delivering value as a result of what you’re doing with in terms of maximizing the web for growth, and especially as that relates to content, this will be one session you won’t want to miss. 

V3 The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Each week, Shelly and her crew will interview top business leaders and strategists in the areas of technology, content and social marketing and strategy, social selling and online marketing to discuss what’s working for them and explore how you can apply the same strategies to take your business to the next level.

V3 006: How to Maximize Social Media in Your Marketing Strategy

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with her guest Ric Dragon, author and CEO of DragonSearch, for this week's edition of V3 The Internet of Things podcast as they discuss the five modes of social media marketing and how you can factor these different modes, or approaches, into your integrated marketing strategies.

When most people think of social media marketing, they lump it all together in their minds, and consider it community management. Wittingly or not, there are five major approaches to social media that all organizations use. They sometimes focus on one of those approaches, or may mix up a few.

The five different modes, or approaches, are:

Brand maintenance, including customer care
Community management work, including internal and external brand ambassador programs
Influencer programs
Reputation and thought leadership
The "big splash" creative campaigns, including viral media
In this episode of V3 Live, we'll cover the following:

How you can use the above approaches in your own strategic planning.
How you can determine the right mix
Which tactics work best for which kind of businesses and why
Shelly and Ric will discuss how each of those big "modes" works for different businesses, and show you how you can develop a scorecard to work with each.

Ric has interviewed marketers from various brands big and small, and says that it's actually pretty rare for a marketing manager to know how to apply these modes. Sometimes, they just hit on one and stick with it -- but it's so often luck of the draw, as opposed to a calculated decision.

If you're a marketer focused on delivering value as a result of what you're doing with social media, this will be one session you won't want to miss. 

V3 005: The Cloud and Your Business: Why You Need It, Now!

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Lisa Qualls, Sr. IBM Consultant, for this week's edition of V3 The Internet of Things podcast as they discuss the the cloud and your business and why you need to be barreling toward the integration of cloud technologies into your business operations.

Cloud isn't just an IT discussion anymore. Forward-thinking companies are redefining their business strategies and learning how to better connect with customers and improve their overall experience leveraging cloud-enabled technology. At V3, we've been using cloud tech for years now for everyday things like customer invoicing, time-tracking, payroll and accounts payable, project management, team collaboration, customer service, design, and more. Whether your business is large or small, cloud is most definitely not only the way of the future --it's a cornerstone of successful business operations today. Understanding how cloud can help you reinvent your strategy, make better decisions and drive deeper collaboration among employees, processes, and customers is critical to future business success and this is absolutely a conversation you'll want to be a part of.

Lisa's natural curiosity for all things tech and communication has resulted in a diverse career where she leveraged the cloud as an award winning business owner, helped build the cloud as a telecom executive and now sells the cloud as a Sr. IBM Consultant. Lisa is not only a long-time friend, she's smart as a whip and will be a V3 Live guest you'll benefit greatly from.

We'll cover the following:

What is cloud? Believe it or not, there really is more involved than just a fluffy white shape. If you're not sure what cloud is, now's the time to learn!
What kind of clouds exist? We'll cover a brief overview of public, private, and hybrid cloud options, and talk about what these funky acronyms that everyone is tossing around (SaaS, PaaS and IaaS) really mean.
How can you use cloud for strategic reinvention? That's simple! Cloud can help you can make and save money faster by allowing you to leverage innovation, improve customer service, and improve operational efficiency.
How can you use cloud to make better decisions? Data is only valuable when you know how to capture and analyze it efficiently. We'll show you how cloud can help you do that better.
How can you use cloud to enable collaboration? Cloud is truly the new generation of knowledge management and process integration. We'll talk about this and give you examples that you can put to use in your business.
What does the cloud marketplace look like? We'll wrap up with a brief summary of cloud companies and solutions you should consider as you look to integrate cloud technology into your business operations.