V3B Internet of Things

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Kristopher Nielsen, eCommerce Manager for Aristocrat Motors and Mercedes-Benz of Kansas City, for this week’s edition of V3 - The Internet of Things podcast as they discuss how how the fast paced luxury retail environment creates an excellent customer experience and engages a very diverse online community.

Some of what we’ll discuss includes:

• Creating engaging content for existing owners and aspirational buyers.
• Taking social media beyond just “selling cars” to creating lifelong relationships.
• Responding quickly to customer service issues via social media and other channels.
• Creating an environment that “wows” customers.

V3 - The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Every week, Shelly and her crew will interview top business leaders and strategists in the areas of technology, content and social marketing and strategy, social selling and online marketing to discuss what’s working for them and explore how you can apply the same strategies to take your business to the next level.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week's edition of V3 LIVE - The Internet of Things as they discuss B2B lead automation and how to develop your strategy and reach your revenue goals.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Dan Newman, author of The New Rules of Customer Engagement, and CEO of BroadSuite, marketing consulting agency, for this week’s edition of V3 - The Internet of Things podcast as they discuss the importance of connecting to your customers and prospects with content that they can use and the basics of how you can do that in your small to midsize business.

Businesses of all sizes are scrambling to launch corporate blogs and get their arms around the business of content creation. And most of them? They’re getting it wrong. Content that resonates with customers and prospects isn’t brand-centric, “Me, Me, Me” content, it’s information, resources, and tools that your people can use to help them be successful in their businesses. Successful content marketing is about sharing, collaboration, and building relationships with trusted information. With that generosity comes interest, loyalty, and a commitment to a brand. Isn’t that pretty much every marketer’s dream?

We’ll talk about how to get started creating a media hub, including the following:

• How (and why) to get started with corporate blogging
• Why you need to think visually – and how to do that
• Content alone isn’t enough. How to factor social media into the equation
• Strategies and tools for building and fostering community
• Why you need to think mobile first, in all things

We’ll give you some things to think about, some tools you can use, and we’ll help you think about how to make your content marketing efforts more effective at connecting with your customers and prospects.

If you’re a marketer focused on delivering value as a result of what you’re doing with in terms of maximizing the web for growth, and especially as that relates to content, this will be one session you won’t want to miss. 

V3 The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Each week, Shelly and her crew will interview top business leaders and strategists in the areas of technology, content and social marketing and strategy, social selling and online marketing to discuss what’s working for them and explore how you can apply the same strategies to take your business to the next level.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with her guest Ric Dragon, author and CEO of DragonSearch, for this week's edition of V3 The Internet of Things podcast as they discuss the five modes of social media marketing and how you can factor these different modes, or approaches, into your integrated marketing strategies.

When most people think of social media marketing, they lump it all together in their minds, and consider it community management. Wittingly or not, there are five major approaches to social media that all organizations use. They sometimes focus on one of those approaches, or may mix up a few.

The five different modes, or approaches, are:

Brand maintenance, including customer care
Community management work, including internal and external brand ambassador programs
Influencer programs
Reputation and thought leadership
The "big splash" creative campaigns, including viral media
In this episode of V3 Live, we'll cover the following:

How you can use the above approaches in your own strategic planning.
How you can determine the right mix
Which tactics work best for which kind of businesses and why
Shelly and Ric will discuss how each of those big "modes" works for different businesses, and show you how you can develop a scorecard to work with each.

Ric has interviewed marketers from various brands big and small, and says that it's actually pretty rare for a marketing manager to know how to apply these modes. Sometimes, they just hit on one and stick with it -- but it's so often luck of the draw, as opposed to a calculated decision.

If you're a marketer focused on delivering value as a result of what you're doing with social media, this will be one session you won't want to miss. 

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Lisa Qualls, Sr. IBM Consultant, for this week's edition of V3 The Internet of Things podcast as they discuss the the cloud and your business and why you need to be barreling toward the integration of cloud technologies into your business operations.

Cloud isn't just an IT discussion anymore. Forward-thinking companies are redefining their business strategies and learning how to better connect with customers and improve their overall experience leveraging cloud-enabled technology. At V3, we've been using cloud tech for years now for everyday things like customer invoicing, time-tracking, payroll and accounts payable, project management, team collaboration, customer service, design, and more. Whether your business is large or small, cloud is most definitely not only the way of the future --it's a cornerstone of successful business operations today. Understanding how cloud can help you reinvent your strategy, make better decisions and drive deeper collaboration among employees, processes, and customers is critical to future business success and this is absolutely a conversation you'll want to be a part of.

Lisa's natural curiosity for all things tech and communication has resulted in a diverse career where she leveraged the cloud as an award winning business owner, helped build the cloud as a telecom executive and now sells the cloud as a Sr. IBM Consultant. Lisa is not only a long-time friend, she's smart as a whip and will be a V3 Live guest you'll benefit greatly from.

We'll cover the following:

What is cloud? Believe it or not, there really is more involved than just a fluffy white shape. If you're not sure what cloud is, now's the time to learn!
What kind of clouds exist? We'll cover a brief overview of public, private, and hybrid cloud options, and talk about what these funky acronyms that everyone is tossing around (SaaS, PaaS and IaaS) really mean.
How can you use cloud for strategic reinvention? That's simple! Cloud can help you can make and save money faster by allowing you to leverage innovation, improve customer service, and improve operational efficiency.
How can you use cloud to make better decisions? Data is only valuable when you know how to capture and analyze it efficiently. We'll show you how cloud can help you do that better.
How can you use cloud to enable collaboration? Cloud is truly the new generation of knowledge management and process integration. We'll talk about this and give you examples that you can put to use in your business.
What does the cloud marketplace look like? We'll wrap up with a brief summary of cloud companies and solutions you should consider as you look to integrate cloud technology into your business operations.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Wendy Scherer, managing partner of The Social Studies Group, a social media research firm, for week's edition of V3 - The Internet of Things as they discuss the challenges of social media monitoring and finding insights on a start-up budget.

It's no secret that I am a huge believer in data based decision-making. The big companies have it easy; they subscribe to high-end, powerful monitoring tools and pay consultants or staff to constantly monitor the social stream for issues of concern, trends and ideas for marketing in their space, fans and detractors, and of course mentions of their brands.

But not everyone (actually very few) have the resources -- financial or human -- to maintain expensive, deep, ongoing programs. But that's no excuse. You can -- and should -- find solid ways to gather and understand what is being said about you and your industry that are within your means.

Wendy and I have worked together on all sorts of social research and marketing projects and she has some practical advice for how to get started and continually improve your monitoring on a shoestring budget. I asked her to be on the program this week to share some of the strategies and specific tools you can use and I can't wait to see what she has to share.

We'll cover the following:

Why monitor?
Strategies: What should I monitor?
How To: What tools can I use?
Ongoing Engagement & Insights: What will I do with the data I bring in?

So come join us! You're guaranteed to walk away with some great ideas that you can put into practice within your organization -- no matter how large or small that may be.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Andrew Kellam, a LinkedIn executive focused on social selling, for week's edition of V3 - The Internet of Things as they discuss the challenges of social selling and how sales teams can more effectively use the largest business social network to generate more leads and sales. 

I've long been a LinkedIn fangirl and, especially for clients in the B2B space, spend a great deal of time talking with senior executives about the value of LinkedIn, training business development and sales teams on how to more effectively integrate LinkedIn into their lead generation and business development efforts and pretty much preaching the LinkedIn gospel. I believe that companies ignore LinkedIn at their own peril -- and for those who do, it's a wealth of untapped opportunity. 

I've worked a lot with the team at LinkedIn and they do a great job talking with clients about the benefits of social selling in general, as well as the benefits that LinkedIn's social selling toolset can bring to the table. I asked Andrew to be on the program this week to give us an overview of the features of LinkedIn's social selling tool and can't wait to see what he has to share.

V3 - The Internet of Things was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. Every week, Shelly and her crew will interview top business leaders and strategists in the areas of content and social marketing and strategy, social selling and online marketing to discuss what's working for them and explore how you can apply the same strategies to take your business to the next level.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Jeff Fromm, Executive Vice President of Barkley and co-author of Marketing To Millennials, for this week's edition of V3: The Internet of Things podcast as they discuss the challenges of marketing to Millennials.

Everybody wants a piece of the Millennial pie. This conversation with Jeff will be awesome, and will not only help you figure out how you can do a better job understanding the Millennial mindset, it'll help you learn how to develop campaigns and initiatives they'll want to support and be a part of. We'll talk about:

The three things matter that most to Millennials about the products they buy and use;
The kind of messaging that works best with Millennials;

• What brands are getting right when it comes to marketing to Millennials and how they're doing that;
• What you need to watch out for when marketing to this target audience.

Join host Shelly Kramer, CEO of V3 Integrated Marketing, along with guest Shawn Elledge, founder of DemandCon and the Integrated Marketing Summit, for this week's edition of V3 The Internet of Things podcast as they discuss what's working in B2B lead generation, best practices for lead qualification and how to implement lead nurturing that will drastically improve your conversion rates. Some of what we'll discuss includes:

• What's the best way to increase sales?

• How sales teams (and marketers) can engage more prospects

• How to identify more qualified leads versus tire kickers 

• How to close more sales

• Where to get started

V3's The Internet of Things podcast was created to explore things that matter to marketers today and to help provide actionable advice and strategic help that they can immediately put into action in their own businesses. We focus on both the B2B and the B2C space and are all about helping businesses leverage the Web for growth and profitability. 

Every week, Shelly and her crew will interview top business leaders and strategists in the areas of content and social marketing and strategy, social selling and online marketing to discuss what's working for them and explore how you can apply the same strategies to take your business to the next level.