Marketing Insights

This week's topic? SPOOK-tacular strategies. Shanita will share tips for tying superstitious beliefs into marketing tactics that drive consumer purchasing decisions.

#SuperstitiousBrands #ConsumerBehavior

@McGrawHill @NSA @PRSA @ColumChiComm @AMA @AAF @CAF

Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

In this “flash-from-the-past” episode, Professor Shanita Akintonde provides a panoramic view of what the “great outdoors” look like from behind her insightful marketing lens.

@_ShanitaSpeaks@ColumbiaChiComm @ColumbiaChi @4As @McDonalds @KFC @AdAge @AMA_Marketing @NSA @PRSA @Toastmasters

Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

Join Professor Shanita Akintonde in her latest marketing medley where she unpacks what “Boss” brands do to attract and retain consumer loyalty!

#BrandLoyalty #Branding #BrandLove #Marketing #McGrawHill #MarketingInsights @AmericanMarketingAssociation @PRSA

Marketing Maven Shanita Akintonde personifies passion and purpose. With over two decades of strategically-honed leadership experience as a professor and marketing executive, Shanita has transitioned over 10,000 students from her classroom to the boardroom.

She is an author, newspaper columnist, and certified professional speaker who serves as President of ShanitaSpeaks, LLC, a company that energizes clients to predict marketing trends, identify niche audiences and effectively communicate measurable outcomes, all of which she spotlights as host of the #1-ranked Marketing Insights podcast series.

In this episode, Professor and Marketing Sheroe Shanita Akintonde unveils brands that "take a stand" (i.e. use their products, goods, and services to help address racial injustice, gender inequality, and other forms of discrimination in a forthright and authentic manner).

Similar Episodes:

• Walk it Like they Talk It
• Political Correctness in Marketing
• Marketing for a Better World

@_ShanitaSpeaks
Professor Shanita B. Akintonde | LinkedIn
www.ShanitaSpeaks.com

In this edition of the Marketing Insights Podcast Series, Greg Marshall and Mark Johnston, Marketing Faculty at Rollins College, join me to discuss considerations for marketers as it pertains to political correctness.

To read more from Greg and Mark, visit https://marshall-johnstonmm.com/

Spring is in the air (finally) and so is love, as we just completed February, known by Marketers as the "Month of Love". In this edition of the Marketing Insights Podcast Series, Professor Shanita Akintonde offers a big box of ‘ear candy’ via an assortment of brand ‘love’ lessons.
Tune in and take a big bite! #LOVE #Brands #MHHE #Marketing #BrandLove #EarCandy @SHAKINTONDE

Join Professor Shanita Akintonde in her 20th episode as she puts a ring on wedding brands that turn couple’s “I Do’s” into Paid. In. Full.
Like, Share & Spread the Word!

@McGrawHill @PRSA @AmericanMarketingAssociation @ToastmastersInternational @NationalSpeakersAssociation @ColorComm @ColumbiaChiComm @PRSSA #ROARR #EWN

Join Professor Shanita Akintonde as she pulls out her Marketing Shoes and dances through this very special edition of the Marketing Insights Podcast Series: Marketing Shoes Shoos, and SKUs.

@MH, @McGrawHill, @Shakintonde, @ColumbiaChi, @ColumbiaChiComm, @ColorComm, @AmericanMarketingAssociation, @PRSA

Like many of our listeners, Greg Marshall and Mark Johnston teach a variety of courses and have had to adapt to new ways of teaching and engaging with students during this unique and challenging term.

• How can you still engage students who desire a connection more than ever?
• How can you keep the student at the center of the learning process during these unprecedented times?
• What are some examples of marketing topics you can and should bring into the course now, that were not as pertinent a year ago?

Listen in for some insight from the front lines.
Want to see more Marketing Management updates and/or see additional insight from Greg and Mark? Click here.

Join Professor Shanita Akintonde, Career Coach, and Marketing and Diversity consultant, as she shares the rhyme and reason behind what Diversity, Equity, and Inclusion (DEI) in branding looks and FEELS like for consumers. Citing examples from brand behemoths like Procter & Gamble, after this episode, you, too, will be better prepared to incorporate DEI into your own branding efforts. @SHAKINTONDE @AmericanMarketingAssociation @McGrawHill @P&G #Marketing #Branding #TalkAboutBias #DiversityandInclusion