Momentum | The marketing podcast for photographers

On our latest episode of Momentum, Ariana Falerni and I talk about the value of showing clients products before their session and some simple ways to share product images in your marketing materials and online.

http://www.arianafalerni.com/design/sticky/

https://learn.stickyacademy.com/p/turn-more-inquires-into-booked-clients-with-one-auto-reply-email/

Vickie Black started out shooting weddings, portraits, and even pets, but soon zeroed in on her favorite genre — teen photography!

Not only does Vickie now run a booming teen and senior portrait business based in Central Indiana, she also created and publishes the Senior Style Guide — an educational and inspirational publication for senior portrait photographers.

On our latest episode of the Momentum podcast, Vickie and I talk about how choosing one market completely changed her business, how she’s tapped into word-of-mouth marketing, and her annual fashion show — the one marketing event that drives most of her business for the entire year.​

Links from the episode:

Senior Style Guide

Meet Cole Joseph — photography coach legend! Cole’s devoted his business to helping photographers improve photography and run a more sustainable business.

He’s just launched some cool new tools to make the administrative side of photography business much easier. He also has an awesome perspective on the industry as a whole.

Today, we’ll be talking with him about what investments every photographer should make in their business, how technology can replace the need for hiring office assistants, and how to stand out from your competition.

Links from the show:

ColesClassroom.com/sticky
Loom
Screencastify

In this episode of Momentum, I had the chance to talk to Jamie Larson of The Snap Society. Jamie’s a world-class photographer, photography coach, and guru of in-person sales.

We dive into why (and how) to use in-person sales to serve your clients, how to transition your business model without losing clients, and how to do in-person sales without feeling pushy (which was one of my biggest hesitations in my photography career).

Links from the show:
The Snap Society
Photographer's Cheat Sheet to Charging Premium Pricing!​​
For the full blog post and video of our call, check out blog.stickyfolios.com

I recently had the chance to chat with Doug about the Trifecta, Twig & Olive’s amazing story, and several really cool marketing tactics for photographers. Doug also shared some of his favorite tips for new photographers.

Links from the episode:
Twig & Olive Photography
Free Bonus for Momentum Listeners

Kirk started out in photojournalism, but then the entire print industry went digital. Day rates dropped and Kirk needed another option so he decided to try wedding photography. Determined to make it something he enjoyed, Kirk's wedding photography became a hybrid of photojournalism and fine art.

After years of running a wildly successful wedding photography business, Kirk started Mastin Labs where he develops incredible tools to merge consistency and depth of film with the speed and ease of digital photography.

I had the chance to talk to Kirk about the art of simplifying — in our photography, gear, marketing, and overall approach to business.

​Lisa Edwards is a photographer based in Butte, Montana. She’s also one of my favorite guests. After years of shooting high school seniors and families, Lisa saw an opportunity for a brand new niche — tween photography — which tripled her sales in just one quarter. In addition to running her photography studio, Lisa owns Photo Bacon, a master resource for photographers wanting to tap into the tween market.

In this episode, Lisa tells us how she developed this new market for tween photography and how she promotes, runs, and sells her tween mini-sessions.

Cyrissa Carlson is a photographer, business coach, and probably the most energetic, charismatic person I know. She also happens to be an absolute rockstar at social media for photographers! Cyrissa’s coaching business — The Sparkle Society — is all about supporting photographers with the know-how, tools, and a vibrant community to build incredible photography businesses.

I had a blast talking with Cyrissa about how to use free social media channels — especially Facebook Live — to get more views and higher engagement that lead to more bookings. Here are the highlights of our great conversation.