Superfan Attraction: Personal Branding for Artists & Creatives with Diane Foy

Hello and welcome to episode 71 of Sing! Dance! Act! Thrive!

First up I want to announce that I have just released an updated version of the Fans, Media, & Industry Attraction Roadmap for Musicians and Actors. This free ebook will walk you through 3 phases to set you up so that you can book gigs and make money with your talents.

Phase 1 is Authentic Personal Branding

Personal branding is all about expressing your authentic self in all its glory. It is exploring and celebrating your personality, interests, experiences, core values, beliefs, skills, strengths, and even your weaknesses.

Phase 2 Social Media Superfans

Personal branding allows you to present yourself with confidence as you are clear on your artist identity, purpose, and unique story. Now it’s time to learn how to show up consistently on social media and cultivate lasting relationships with fans, media, and industry.

Phase 3 Media Spotlight

Whether you want to be featured in blogs, magazines, podcasts, radio, television or your local newspaper it is important to prepare yourself to make the most of the opportunities. Phase 3 sets the stage for building your team.

To download the Fans, Media, & Industry Attraction Roadmap for Musicians and Actors visit dianefoy.com/freebie

In this episode, I have 2 returning guests of this podcast, Bree Noble and Katie Zaccardi who have teamed up to run a group coaching program, Out to Launch, built for music entrepreneurs to grow their businesses & income and successfully launch their music coaching/teaching program or course.

After a successful run as a touring singer/songwriter,Bree NoblefoundedWomen of Substance Radioto promote quality female artists in all genres. She hosts theProfitable Musician Show Podcastwhere she teaches musicians how to tap into multiple streams of income. Drawing on her extensive experience as a musician, online marketer, and business owner, Bree has created several educational programs for musicians includingThe Female Musician AcademyandRock Your Next Release.

Katie Zaccardi has helped hundreds of musicians, music teachers, and music coaches grow their careers & bank accounts while ditching overwhelm, self-doubt, and burnout for good. She is the host of the Out To Be podcast and is on a mission to empower women in music to grow sustainable music careers, and create lives of freedom & abundance.

The program launch will officially kick off June 17th during a 3-day free challenge, 3 Steps to Successfully Launch a New Income Stream as a Music Teacher/Coach and they explain a bit more about it in our chat. I hope that you enjoy it.

Also, check out the quiz they mention in the episode What money-making offer should you add to your business?

For other links and a transcript visit singdanceactthrive.com/071

If you enjoyed this or any other episode I would love it if you could rate and review it on apple podcasts. It really helps the show get discovered and bring in more amazing guests.

There is a new review out of Canada by CJ jellybeansduncken who says

“Diane Foy is an amazing host, she is incredible, every time I listen to her podcast she always interviews the most inspiring artists that help motivate and inspire me in life. I like how Diane talks on her podcast, it’s really clear and professional.”

That right there is the reason why I do this. I want to motivate and inspire people to pursue their passions.

Hello and welcome to episode 71 of Sing! Dance! Act! Thrive!

First up I want to announce that I have just released an updated version of the Fans, Media, & Industry Attraction Roadmap for Musicians and Actors. This free ebook will walk you through 3 phases to set you up so that you can book gigs and make money with your talents.

Phase 1 is Authentic Personal Branding

Personal branding is all about expressing your authentic self in all its glory. It is exploring and celebrating your personality, interests, experiences, core values, beliefs, skills, strengths, and even your weaknesses.

Phase 2 Social Media Superfans

Personal branding allows you to present yourself with confidence as you are clear on your artist identity, purpose, and unique story. Now it’s time to learn how to show up consistently on social media and cultivate lasting relationships with fans, media, and industry.

Phase 3 Media Spotlight

Whether you want to be featured in blogs, magazines, podcasts, radio, television or your local newspaper it is important to prepare yourself to make the most of the opportunities. Phase 3 sets the stage for building your team.

To download the Fans, Media, & Industry Attraction Roadmap for Musicians and Actors visit dianefoy.com/freebie

In this episode, I have 2 returning guests of this podcast, Bree Noble and Katie Zaccardi who have teamed up to run a group coaching program, Out to Launch, built for music entrepreneurs to grow their businesses & income and successfully launch their music coaching/teaching program or course.

After a successful run as a touring singer/songwriter,Bree NoblefoundedWomen of Substance Radioto promote quality female artists in all genres. She hosts theProfitable Musician Show Podcastwhere she teaches musicians how to tap into multiple streams of income. Drawing on her extensive experience as a musician, online marketer, and business owner, Bree has created several educational programs for musicians includingThe Female Musician AcademyandRock Your Next Release.

Katie Zaccardi has helped hundreds of musicians, music teachers, and music coaches grow their careers & bank accounts while ditching overwhelm, self-doubt, and burnout for good. She is the host of the Out To Be podcast and is on a mission to empower women in music to grow sustainable music careers, and create lives of freedom & abundance.

The program launch will officially kick off June 17th during a 3-day free challenge, 3 Steps to Successfully Launch a New Income Stream as a Music Teacher/Coach and they explain a bit more about it in our chat. I hope that you enjoy it.

Also, check out the quiz they mention in the episode What money-making offer should you add to your business?

For other links and a transcript visit singdanceactthrive.com/071

If you enjoyed this or any other episode I would love it if you could rate and review it on apple podcasts. It really helps the show get discovered and bring in more amazing guests.

There is a new review out of Canada by CJ jellybeansduncken who says

“Diane Foy is an amazing host, she is incredible, every time I listen to her podcast she always interviews the most inspiring artists that help motivate and inspire me in life. I like how Diane talks on her podcast, it’s really clear and professional.”

That right there is the reason why I do this. I want to motivate and inspire people to pursue their passions.

Hello and welcome to episode 70 of Sing! Dance! Act! Thrive!

Let's talk transformations...By now, you probably know that I am a branding and PR coach for artists, musicians, and actors, but today I want to shift gears to talk about the transformation my coaching can do for you!

I believe that in order to attract fans, media, and industry you need to explore your purpose, identity, and story which is all a part of personal branding. With an authentic personal brand along with social media and communication strategies, you can be unstoppable.

That’s why people like Tamara Maddalen had such a breakthrough and went from overwhelmed without a plan to successfully launching her Mint Green Mercury album.

By exploring her authentic artist identity, she was able to fearlessly pursue her passions and attract loyal fans, media coverage, and music industry opportunities. She is now also 1/3 of country music’s hottest new trio New Moon Junction.

Tamara is just one of my client success stories and I’d love for you to experience this transformation, too. So for a limited time, I’m offering a free introductory coaching session for listeners of this podcast. Visit dianefoy.com/booking

My guest today is Dr. Natasha Kassam Paris who is a Naturopathic Doctor (ND) and Rapid Transformational Therapy (RTT™) Practitioner. She uses her diverse clinical background, rich cultural heritage, and lived experiences to help women of color transform every facet of their lives and create a new sense of belonging.

Dr. Natasha is a part of the Six Figure Coach Club that I am in as our mindset coach. I have also taken her Embracing the Saboteur workshop which is available for free right now on her website. You can learn how to douse self-sabotage with attention, curiosity, and compassion. You'll be introduced to powerful, self-care practices that can help you leap beyond your sabotage behaviors and reactive post-trauma responses.

As another one of my mentors, Jasmine Star would say “Prepare your heart” because we go deep and I know that it will inspire you.

For links and a transcript visit singdanceactthrive.com/070

Hello and welcome to episode 69 of Sing! Dance! Act! Thrive!

I’m going to start the show with a little-known fact… For most of my life, I tiptoed around in order to go unnoticed. I was passionate about the performing arts, however, I was way too shy to become a performer. As a photographer, makeup artist, journalist, artist manager, and publicist I could remain behind the scenes, but becoming a coach changed that for me.

As a creativity coach, we dig deep into core values, limiting beliefs, and personal motivation for achieving goals. Encouraging my clients to show up authentically, to share vulnerabilities, and to push through their comfort zones motivates me to lead by example and do the same.

Now when I notice I am procrastinating on something I examine the why behind it, what fear or limiting belief am I holding on to? Then I work to push through. And I’m grateful for the change!

Listeners have heard me say before that the reason I got into coaching was out of frustration that too many artists were coming to me for publicity before they were really ready. In order to get media attention these days, you need a professional brand, interesting stories, and an active social media following. Through coaching I can guide you through developing those step by step, however, lately, I’m realizing that in my attempts to give the people what they want which is for me to teach them about social media and dyi publicity that I’ve started to allow clients to again skip over the foundational work.

The foundation is personal branding which is all about expressing your authentic self in all its glory. It is exploring and celebrating your personality, interests, life experiences, core values, beliefs, skills, strengths, and even your weaknesses. It is deeply personal work that I believe strongly that you can’t have long-lasting success if you skip it.

I’m sharing this because it is good to take a step back and remember the why behind your vision and notice if you are going off track. So you may notice on the podcast or things I share on social media that I’m going to return to focus on the foundations more so than giving you social media and publicity tips.

My guest today knows all about sticking to your vision so much so that Stick to your vision has grown from a song that he wrote and recorded to a book to Ted talks to being a major part of his personal and professional brand.

Maestro Fresh Wes is a multi-award-winning recording artist, and the first Canadian Hip Hop artist to have a single hit Gold status on the charts. His iconic 1989 album Symphony In Effect was the first to receive a JUNO Award for Best Rap Recording of the Year, as well as the first Canadian Hip Hop album to go Platinum. A true pioneer, he was also the first Canadian hip hop artist to have a song rank on Billboard’s Top 20 Rap Singles chart, and in 2019 “Let Your Backbone Slide” became the first rap song inducted into the Canadian Songwriters Hall of Fame.

Maestro’s songs “Reach For The Sky (feat. Classified and Blue Rodeo)” and “The Distance (feat. Saukrates)” were featured throughout the Olympics, 2014 Winter, and 2016 Summer, respectively.

As an actor, Williams has appeared on numerous film and television projects, including The Line — for which he was nominated for a Gemini Award for Best Performance by an Actor in a Featured Supporting Role in a Dramatic Series — and as the character of Paul Dwyer in the CBC hit sitcom, Mr. D.

He has been inducted into the Scarborough Walk of Fame, received the 2003 Reel World Film Festival Trailblazer Award, and was a guest speaker for the Governor-General of Canada’s Summit on Urban Arts.

Williams’ paths as both an author and motivational speaker merged with the release of his motivational book, Stick To Your Vision with its foreword written by Public Enemy’s Chuck D, and content long-credited for inspiring fellow Canadian hip hop star Drake.

Canada’s indisputable Godfather of hip hop has just unveiled his newest release — an inspirational children’s book, Stick To Your Vision: Young Maestro Goes to School.

How is that for an introduction…the man is a legend and a super sweet guy too. I hope you enjoy our conversation.

Links and a transcript visit http://singdanceactthrive.com/069

Hello and welcome to episode 68 of Sing! Dance! Act! Thrive!

I wanted to start this episode with some gratitude. I’ve been creating this podcast for over 2 years and it is nearing 8,000 downloads. That may not be a lot in comparison to many others out there but I’m always coaching artists about how slow and steady growth is longer-lasting growth. I wanted to take a moment to recognize some listeners who took the time to leave a review for the show. It means so much to me each and every time someone tells me that they either learned something new or were inspired by an episode.

The first one comes from Nella Marina who says about the show “What a wonderful resource to have in your pocket! So many amazing tips from an industry expert. Thank you for all of the amazing free information that you put out there!”

Nella, thank you so much for your kind words and because I google everyone, I know that Nella Marina is an Australian actress from Melbourne, Victoria, Australia, who has relocated to Vancouver, BC, Canada. That is very cool. I love Australians and grew up in Vancouver.

Another recent review was from a previous guest of the show. Vocal coach Judy Rodman says “This podcast is a quality audio experience that doesn't waste time getting to the heart of matters of interest to singers, dancers, actors, and other artists. I had the honor of being interviewed and found Diane's experience in the field of the arts made her an insightful interviewer who knows how to dig into the good stuff!”

That is so sweet and I loved my conversation with Judy so if you missed it definitely visit episode 66 and hear all about her 50-year career in the music industry.

I love seeing where people are from that are downloading the show. The number one country now is India. I have no idea why but that is fantastic. USA and Canada are next. I also want to shout out listeners from France, Senegal, UK, Australia, Brazil, and Spain. How cool is that?

I would absolutely love to hear from you all. It would mean the world to me if you could leave a review on itunes. Take a screenshot and tag me @dianefoypr and I’ll be sure to share it and give you a shout-out on a future episode.

May is mental health awareness month in the US and my guest today X. ARIis an LGBTQIA+ Alt-Pop singer, writer, and mental health advocate from Toronto. Her life motto is all about turning “Pain Into Power” through art and self-care.HavingcomorbidDis-Orders is not her identity, but her superpower. X. ARI’s visceral lyrics transmit messages of hope as often as they ponder tragedy. Her sound comes to life in the middle. Her upcoming EP “Anja”, dedicated to her first-ever girlfriend, is being released this June to celebrate their newfound love & Pride Month.

It isX. ARI’s mission to use creativity to empower and raise awareness by using her platform to encourage others to turn their Pain into Power by finding their conduit for healing. Her goal is to make a global impact as an artist, songwriter, advocate, and public speaker to spread her message, light, and self-care tips to help heal the world.

For the entire month of May, she’s hosting“Mental Health Month with X. ARI”. It is a FREE online festival with workshops & talks by healers, teachers, advocates, artists, and organizations such asNational Alliance on Mental Illness (San Fernando Valley & Westside LA), Jack.org, Be There, Free Arts, VRY, and Pause+Expand. Throughout the month they are featuring powerful stories, Yoga, Guided Meditations, Sound-Baths, Coping Skills with NAMI, Emotional Freedom Technique, Radical Acceptance, LGBTQIA+ x Mental Health, Sleep Hygiene, Crystal Healing, Cultural Diversity, Mindful Mantras, Intention Setting, and more!

X. ARI aims tospark open conversation, connect like-mindedpeople and provide healing support throughout the month that participants can utilize in the future. She hopes to normalize mental health and create an environment where everyone feels accepted, supported, and seen.

For Links & a Transcript visit singdanceactthrive.com/068

Hello and welcome to episode 67 of Sing! Dance! Act! Thrive!

Are you one to set goals or go with the flow? I lived go with the flow for far too many years. I am most creative when I don’t have a specific plan, but I’ve learned that a goal without a plan is just a wish or dream.

Right now, I’m aiming to fill my coaching practice with 5 more musician or actor clients so that I can help them attract fans, media, and industry and so that the world can experience their talent.

My plan to achieve that is to offer 20 free coaching sessions over the next month. If you are looking to increase your confidence and online presence so that they can book more gigs you can schedule a session at dianefoy.com/booking

Today’s guest Barry Bergman played a key role in launching the careers of AC/DC, Meat Loaf, John Paul Young, and Flash & The Pan when he was Vice President and Professional Manager at Edward B. Marks Music. He went on to become Vice President of Creative Affairs for United Artists Music Publishing. In 1981 he started Barry Bergman Management representing recording artists and Ellymax Music & Wood Monkey Music representing songwriters.

He has published over 400 songs recorded by artists including Cher, Michael Bolton, Joan Jett, Kiss, & Helix, He had hits withPaul Carrack, KIX, and Kathy Matteato name a few.

Barry was inducted into the Personal Managers Hall of Fame in 2018 and is the Founder & Chairman Emeritus of the Music Managers Forum U.S., an international not-for-profit organization with over 1000 members worldwide. The MMF was formed to further the interests of talent managers and their artists in all fields of the music industry.

Currently, Barry is an entertainment business consultant, publisher, and hosts a music industry seminar called “Music Industry Secrets You Can’t Google” focusing on management, marketing, music publishing, and promotion.

For links and a transcript visit singdanceactthrive.com/067

Hello and welcome to episode 66 of Sing! Dance! Act! Thrive!

My guest today has over 50 years of success in the music industry. Judy Rodmanhas sung on decades of hit records or performed live or on TV with artists such as George Jones, Johnny Cash, Elvis Presley, Ray Charles, George Strait, Dolly Parton, Reba McEntire,and the list goes on.

During her solo music career, she had a #1 record on the Billboard, Cashbox, Gavin, and R&R charts and won the Academy of Country Music award for New Female Vocalist. Her songs have been recorded by Loretta Lynn, Diamond Rio, Tammy Wynette & Wynonna, Randy Travis, and the #1 song recorded by Leann Rimes "One Way Ticket", which earned her BMI's Million-air award.

As a vocal coach, Judy has worked with Kasey Musgraves, Pam Tillis, Bryan White and Radney Foster, Angaleena Presley and was named 'Best Vocal Coach' by Nashville Music Pros She also hosts the All Things Vocal podcast where she offers tons of fabulous free tips to improve your vocal technique.

Whether you are a singer, voice-over actor, public speaker, or podcaster, I’m sure that you will gain tons of value from this episode.

For links and a transcript visit http://singdanceactthrive.com/066

Hello and welcome to episode 65 of Sing! Dance! Act! Thrive!

2020 did not go according to plan! In 2021, so many things are still uncertain, like when live concerts, theatre, festivals, and other events will return. What I know for sure, though, is why I got into coaching unstoppable musicians and actors in the first place.

I have a real passion for the performing arts and I am committed to helping my clients attract fans, media, and industry so that they can make money with their talents. It is my purpose in life.

I love the descriptive word “unstoppable” because my ideal clients didn’t just wait around last year for things to go back to normal. They were resourceful, proactive, and persistent in educating themselves and growing their audience online.

I can coach performers on the how of personal branding, social media, and PR, but the key to success is taking consistent action.

Does this describe you? or who you want to become?

I announced on the podcast a few weeks ago that I was giving myself the challenge to give away 45 free coaching sessions in 45 days to qualified musicians and actors. It has been fantastic to connect with so many of you during the last couple of weeks.

I will continue the offer throughout April so if you haven’t yet had an introductory session with me, now is the time! Visit Dianefoy.com/booking Thank you so much for your help and I hope to see you on zoom soon.

My guest today shares my purpose for helping up-and-coming musicians succeed. Bree Noble quit her corporate job as a Director of Finance to pursue music. After a successful run as a touring singer/songwriter, she founded Women of Substance Radio to promote quality female artists in all genres. She hosts the Profitable Musician Show Podcast where she teaches musicians how to tap into multiple streams of income. Drawing on her extensive experience as a musician, online marketer, and business owner, Bree has created several educational programs for musicians including The Female Musician Academy and Rock Your Next Release.

During our conversation, Bree shares her Musician’s Profit Path framework: The 5 stages of music career growth and the unique challenges of being a female indie artist.

For links and a transcript visit http://singdanceactthrive.com/065

Hello and welcome to episode 65 of Sing! Dance! Act! Thrive!

2020 did not go according to plan! In 2021, so many things are still uncertain, like when live concerts, theatre, festivals, and other events will return. What I know for sure, though, is why I got into coaching unstoppable musicians and actors in the first place.

I have a real passion for the performing arts and I am committed to helping my clients attract fans, media, and industry so that they can make money with their talents. It is my purpose in life.

I love the descriptive word “unstoppable” because my ideal clients didn’t just wait around last year for things to go back to normal. They were resourceful, proactive, and persistent in educating themselves and growing their audience online.

I can coach performers on the how of personal branding, social media, and PR, but the key to success is taking consistent action.

Does this describe you? or who you want to become?

I announced on the podcast a few weeks ago that I was giving myself the challenge to give away 45 free coaching sessions in 45 days to qualified musicians and actors. It has been fantastic to connect with so many of you during the last couple of weeks.

I will continue the offer throughout April so if you haven’t yet had an introductory session with me, now is the time! Visit Dianefoy.com/booking Thank you so much for your help and I hope to see you on zoom soon.

My guest today shares my purpose for helping up-and-coming musicians succeed. Bree Noble quit her corporate job as a Director of Finance to pursue music. After a successful run as a touring singer/songwriter, she founded Women of Substance Radio to promote quality female artists in all genres. She hosts the Profitable Musician Show Podcast where she teaches musicians how to tap into multiple streams of income. Drawing on her extensive experience as a musician, online marketer, and business owner, Bree has created several educational programs for musicians including The Female Musician Academy and Rock Your Next Release.

During our conversation, Bree shares her Musician’s Profit Path framework: The 5 stages of music career growth and the unique challenges of being a female indie artist.

For links and a transcript visit http://singdanceactthrive.com/065

Hello and welcome to episode 64 of Sing! Dance! Act! Thrive!

My guest today is an actor and singer originally from Birmingham, Alabama, PatrickOliver Jones. He has been in the performing arts both onscreen and onstage for more than 25 years. He was in the original cast of FIRST WIVES CLUB in Chicago in addition to two national tours, THE ADDAMS FAMILY and EVITA.

On camera, Patrick has appeared and done voiceover work in several national commercials as well as co-starring roles on primetime television (BLUE BLOODS and LAW & ORDER: CI).

He is the host and executive producer of Why I’ll Never Make It, a weekly theater podcast focusing on the realities of a career in the arts. He lives in New York City with his husband who is also a performer.

For links and a transcript visit

If you enjoyed this episode I would be ever so grateful if you were to rate and review it on Apple Podcasts, Podchaser or Stitcher as it really helps get the show discovered by more people. You can also share it on social media and tag me @DianeFoyPR and I’ll be sure to give you a shout out and share it as well.