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Sola Stories

by Sola Salons

Sola Stories Podcast, where Sola Salons is bringing the best our independent beauty industry has straight here to you. We are picking the brains of the game changers and allowing you to get in to the minds of those sharing their stories, how they have risen to the top of the independent beauty world and the lessons they learned along the way. How to grow beyond the chair, and where to find the balance to keep from burning out, we are taking the independent beauty industry to the next level. With Solas exclusively curated conversations there is something for everyone from the cosmo student to the veteran beauty pro and in-between.

Copyright: ©2023

Episodes

23. Staying Balanced In + Out of the Salon with Roxanne Muir, Canada’s First Sola Stylist

39m · Published 01 Sep 07:00

On this episode of the Sola Stories Podcast, Jennie chats with the first beauty professional in Canada to take the leap of faith and join the Sola family. Roxanne has always been a go-getter, starting her career with an apprenticeship at age 15. Tune in to hear this feisty firecracker’s journey behind the chair and what's currently happening in Canada and her studio.

Roxanne shares how she got started in hairdressing, her journey of getting licensed, landing her first job, and the lessons she learned in the early stages in her career. Roxanne speaks about her various salon experiences - from apprenticing to booth rent to owning her own traditional salons - and why she was so eager to jump at the chance to move to Sola when the first Canada location opened in Toronto!

She believes that a Sola studio is a perfect solution for her and that the possibilities at Sola are endless. Roxanne also discusses how she handled the pandemic closures in Canada and how easy it was to get back on track once given the go-ahead to reopen.

Roxanne feels that a Sola studio allows her to both keep an active personal life and take care of her clients. In Canada, Sola now has three locations and is looking to open more. 

In This Episode

[01:08] Welcome to the show, Roxanne!

[02:26] Roxanne speaks about her start as a hairstylist.

[03:34] Roxanne believes that being a hairstylist saved her life.

[05:00] How long is an apprenticeship in Canada before you get your license?

[06:17] Roxanne shares the first time she got to shampoo and the mess she made.

[07:31] When she was 16, she started hairdressing school.

[08:21] What kind of salons did you work in before you went out on your own?

[09:07] Roxanne speaks about when she first heard about Sola and what drew her to the salon suite concept.

[11:14] Roxanne believes most people open businesses because they want to control their environment.

[12:17] Roxanne speaks about having a Sola studio and how amazing it was to walk in and get right to work, without the need to remodel.

[14:49] Roxanne talks about the vibe she was able to create in her studio. 

[17:36] Roxanne discusses how a Sola salon is the perfect salon environment for her.

[22:38] Do you feel like customers are looking for safer ways to get their hair done? 

[24:27] Roxanne shares how the pandemic affected her personally and how the industry gave her purpose again.

[25:44] Roxanne says that her clients knew she was reopening before she did.

[26:38] She talks about all of her clients wanting to get in right when she reopened and how she managed to schedule them all to come in.

[29:25] Roxanne discusses how Sola allows her to create a balance between her personal life and salon life.

[31:05] Roxanne speaks about her son and how he has always been her number 1 support.

[33:01] Where do you see yourself going from here?

[35:51] Roxanne says that having a Sola studio has allowed her to create her career.

[37:28] Thank you so much for being on the show!

 

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Jennie 

@jenniethewolff

Connect with Roxanne

@roxannemuir

22. Your Mental Health Matters with Dr. Allan Ribbler

44m · Published 25 Aug 07:00

As the majority of our community has returned to work in the salon, with some still in forced closure in California, we’ve begun to hear from our community that the weight of these new, unforeseen challenges have become harder to bear. To support you through this time, we wanted to bring a mental health professional onto the podcast to help you sort through the fear, anxiety and overwhelming emotion you may be feeling, and help you take care of yourself, in addition to all the clients you serve behind the chair. 

Dr. Allan Ribbler is a neurobehavioral psychologist, who also happens to be the father of our Sola Stories Podcast producer, Angela Ribbler. Dr. Ribbler chatted with Kim Bennett, Sola’s Culture Ambassador, for an open and honest conversation about the emotional burden of COVID-19, particularly within the Sola community, as well as tools and strategies you can use to create boundaries for yourself both in and out of the salon.  

Working behind the chair, it’s likely you’ve also been hearing about the negative impacts of the pandemic daily with your clients. Tune in to get Dr. Ribbler’s tips on turning the conversation around when you need to protect your own energy. 

Have you ever thought about seeing a therapist? Not sure when the right time to seek therapy is or where to start looking for one? Dr. Ribbler believes that most people seek therapy when they are in distress, but it can be helpful to have a therapist to help with your day-to-day life and get to know you before a major personal crisis hits. And just like it’s important to have trust and connection with your clients, he says the same goes with finding the right therapist and suggests ways to find one that’s the right for you. 

This very special podcast episode can not only help you navigate this pandemic with a bit more ease, but will give you eye-opening tips to help you overcome any challenge you may face in your career or personal life for years to come.

 

In This Episode

[05:32] Welcome to the show, Dr. Ribbler!

[05:50] Dr. Ribbler shares his background and the settings he has practiced in.

[07:18] Dr. Ribbler speaks about the range of anxiety disorders people are having with this pandemic.

[10:08] Kim says that she is a “hear-stylist” because so much listening is involved when working behind the chair.

[10:44] Being in the service industry, how important is it for us to listen to our clients?

[13:30] Kim shares the absence of boundaries with clients.

[15:22] Dr. Ribbler shares how to be empathetic with your clients, but leave that in the salon so you can be your best self at home. Know your values and apply them to yourself.

[19:10] Dr. Ribbler speaks about a tool that will help you take the things you do at work and shut them off when you go home.

[21:20] Kim shares that she didn’t realize she was close to burnout until the pandemic hit.

[22:17] Dr. Ribbler discusses when it’s time to seek professional help.

[23:40] He says most people get help when they are distressed.

[27:12] Listen as Dr. Ribbler speaks about whether you need to see a therapist regularly or only when you need it.

[30:15] Dr. Ribbler discusses how to find the best therapist that’s right for you.

[35:45] Kim says that when she started as a stylist 30 years ago, nobody talked about mental health care, but now a lot of them do.

[36:55] Dr. Ribbler shares some resources for finding a therapist.

[39:06] Do you have a limit on how much COVID you can take a day?

[40:21] Dr. Ribbler suggests ways to steer the conversation away from COVID and bring it back to happy times.

[42:28] Dr. Ribbler shares some final thoughts for the listeners.

[43:18] Thank you so much for being on the show and sharing your wisdom!

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Kim

@kimi_kisses

22. Your Mental Health Matters with Dr. Allan Ribbler

44m · Published 25 Aug 07:00

As the majority of our community has returned to work in the salon, with some still in forced closure in California, we’ve begun to hear from our community that the weight of these new, unforeseen challenges have become harder to bear. To support you through this time, we wanted to bring a mental health professional onto the podcast to help you sort through the fear, anxiety and overwhelming emotion you may be feeling, and help you take care of yourself, in addition to all the clients you serve behind the chair. 

Dr. Allan Ribbler is a neurobehavioral psychologist, who also happens to be the father of our Sola Stories Podcast producer, Angela Ribbler. Dr. Ribbler chatted with Kim Bennett, Sola’s Culture Ambassador, for an open and honest conversation about the emotional burden of COVID-19, particularly within the Sola community, as well as tools and strategies you can use to create boundaries for yourself both in and out of the salon.  

Working behind the chair, it’s likely you’ve also been hearing about the negative impacts of the pandemic daily with your clients. Tune in to get Dr. Ribbler’s tips on turning the conversation around when you need to protect your own energy. 

Have you ever thought about seeing a therapist? Not sure when the right time to seek therapy is or where to start looking for one? Dr. Ribbler believes that most people seek therapy when they are in distress, but it can be helpful to have a therapist to help with your day-to-day life and get to know you before a major personal crisis hits. And just like it’s important to have trust and connection with your clients, he says the same goes with finding the right therapist and suggests ways to find one that’s the right for you. 

This very special podcast episode can not only help you navigate this pandemic with a bit more ease, but will give you eye-opening tips to help you overcome any challenge you may face in your career or personal life for years to come.

 

In This Episode

[05:32] Welcome to the show, Dr. Ribbler!

[05:50] Dr. Ribbler shares his background and the settings he has practiced in.

[07:18] Dr. Ribbler speaks about the range of anxiety disorders people are having with this pandemic.

[10:08] Kim says that she is a “hear-stylist” because so much listening is involved when working behind the chair.

[10:44] Being in the service industry, how important is it for us to listen to our clients?

[13:30] Kim shares the absence of boundaries with clients.

[15:22] Dr. Ribbler shares how to be empathetic with your clients, but leave that in the salon so you can be your best self at home. Know your values and apply them to yourself.

[19:10] Dr. Ribbler speaks about a tool that will help you take the things you do at work and shut them off when you go home.

[21:20] Kim shares that she didn’t realize she was close to burnout until the pandemic hit.

[22:17] Dr. Ribbler discusses when it’s time to seek professional help.

[23:40] He says most people get help when they are distressed.

[27:12] Listen as Dr. Ribbler speaks about whether you need to see a therapist regularly or only when you need it.

[30:15] Dr. Ribbler discusses how to find the best therapist that’s right for you.

[35:45] Kim says that when she started as a stylist 30 years ago, nobody talked about mental health care, but now a lot of them do.

[36:55] Dr. Ribbler shares some resources for finding a therapist.

[39:06] Do you have a limit on how much COVID you can take a day?

[40:21] Dr. Ribbler suggests ways to steer the conversation away from COVID and bring it back to happy times.

[42:28] Dr. Ribbler shares some final thoughts for the listeners.

[43:18] Thank you so much for being on the show and sharing your wisdom!

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Kim

@kimi_kisses

21. Staying #SolaStrong in California with Jodi Snowden

20m · Published 18 Aug 07:00

On this episode, we talk with Jodi Snowden, one of our 2020 Faces of Sola and owner of Jodi Snowden & Co., a bridal hair and makeup salon in Southern California. While COVID-19 has affected our entire community of beauty professionals, Jodi and our other Sola pros in California have been hit especially hard with not one but two shutdowns, as well as the sudden halt of this year’s wedding season which is Jodi’s salon’s primary source of business. We brought Jodi on the podcast to chat with us about how the current closures in California are affecting her both professionally and personally.

 

Listen, as Jodi shares the emotional impact of being shut down twice, and the tools and resources she’s used to keep her motivated and inspired to get back to serving her clients in the salon. 

 

In This Episode

[01:09] Welcome to the show, Jodi!

[01:53] Jodi speaks about coming home from the Faces of Sola in March, and a week later, everything got shut down.

[02:36] Jodi discusses moving out of her old studio during the first shutdown and then opening her new studio once everything reopened.

[04:07] How would you explain the second shutdown's emotional impact compared to the first one?

[05:40] Jodi speaks about her day-to-day clients and how she stays in touch with them.

[08:19] Jodi discusses why she believes salon studios should be able to reopen.

[11:28] What are your biggest fears now around these closures in California?

[12:28] Listen as Jodi shares how she believes that people are losing hope now, more so than they did during the first closure.

[14:03] Jodi speaks about some books and podcasts that she suggests to help you stay positive.

[15:59] When feeling down, Jodi says to turn off the news, stay off of social media, spend time outside and change your scenery.

[20:08] Thank you so much for being on the show!

 

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Jennie 

@jenniethewolff

Connect with Jodi

@jodisnowden

20. Passion with a Purpose with Kenya Kirk

34m · Published 11 Aug 07:00

On this episode of Sola Stories, Jennie is joined by 2017 Faces of Sola Kenya Kirk i from Austin, who truly stole our hearts because of the way she selflessly and regularly gives back. As a foster parent, she started a program called Mommy and Me, which has evolved into an organization called The Texture Lab, to teach parents and foster parents how to work with their child’s textured hair. Kenya also started a nonprofit called Dreams for Diamonds that makes wigs for kids with cancer. When she is not running these two wonderful organizations, she shares her passion for knowledge as a traveling educator for Keratin Complex.

Tune in to this episode to hearKenya speak about her journey to become a hairdresser,  and what drove her to starting her nonprofit organizations. Kenya also opens up about the heartbreaking story of her sister, who lost her life due to domestic violence, and how that has made her passion for helping people even stronger. “It is my purpose in life to be able to stand strong for others when other people can’t.” 

 

In This Episode

[01:25] Welcome to the show, Kenya!

[01:51] Kenya shares that being part of Faces of Sola was one of the top experiences of her career.

[03:28] Kenya speaks about her journey into hairdressing.

[05:46] Hairdressing is in her blood; she was destined to be in the beauty industry.

[07:21] Kenya discusses how having a studio allows her to do all the important things in her life.

[09:04] What made you transition to studio rental?

[11:26] Kenya speaks about the evolution of “Dreams for Diamond”

[14:20] Kenya shares how she woke up the day after making a wig for one cancer patient named Diamond and decided she wanted to make more wigs.

[17:05] Kenya discusses her other program called “Mommy and Me” and why she started the program.

[19:34] Mommy and Me has evolved into The Texture Lab.

[21:43] Kenya believes that a person’s hair is their crown, which is why she got into hairdressing.

[25:53] Kenya talks about the loss of her sister from domestic violence and how that has impacted her life and family.

[27:31] “It is my purpose in life to be able to stand strong for others when other people can’t.”

[29:58] How do you believe being involved in your community has helped you grow a strong salon business?

[31:06] Kenya shares ways you can start giving back to your commitment.

[32:59] Thank you for being on the show!

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Jennie 

@jenniethewolff

Connect with Kenya

@acutabovephd

19. Reopening Safer At Sola with Kim Bennett

48m · Published 04 Aug 07:00

On this episode of Sola Stories, Jennie is joined by Sola’s Culture Ambassador, Kim Bennett, also known as Kimi Kisses. Kim owns her salon in Denver, Colorado and was the first-ever Sola stylist.

After being closed nearly 9 weeks, Kim knew she was not going to let this disease take down her business. So when she was able to reopen her salon on May 9th, she even shocked herself by generating $10,000 in sales in her first week! Kim credits the education and resources she received from Sola to help her make her #SolaStrong comeback and the sanitation training from Barbicide to ensure the utmost safety of her clients - many of whom said visiting her salon was the first time they had left the house since the pandemic hit.

 

Tune in to hear how Kim adapted her salon and procedures to keep her guests safe and how this pandemic has created opportunities to reinvent herself as a business owner once again. 

 

In This Episode

[00:43] Welcome to the show, Kim!

[01:41] Kim shares how she is adjusting to the “now normal” created by the pandemic.

[03:40] Listen as Kim speaks about what she was doing during the months that her salon was closed.

[06:20] Kim discusses how she spent her time during the closure and planned how she would reopen her salon.

[09:44] Kim killed it the first week that her salon was reopened, and she shares how she handled it all.

[11:55] She speaks about how she wanted to make her guests feel safe and pampered.

[13:40] How were the retail sales during that first week?

[15:47] Kim discusses how she got her salon ready for the reopening and how she changed her retail space.

[18:16] Kim speaks about how she brought up her guest's retail needs into the conversation and let them know the products were safe.

[22:02] How did you use SolaGenius technology to rebook all of your clients during the multiple reopening date changes?

[26:08] Kim feels like the technology that Sola offers was instrumental in staying connected with her guests.

[28:30] Kim speaks about how she focused on keeping her client experience as personal as possible with the new restrictions.

[31:37] Over half of Kim's guests her first week open told her that her salon was the first place they had been since being in quarantine.

[34:00] We are in a COVID world, and we are all experiencing this together. Check out Sola’s COVID-19 Resource Center to help you adjust to this new normal.

[35:24] Listen as Kim shares how she feels now - physically and emotionally - after a month back in the salon.

[39:11] Jennie speaks about Kim's new sense of gratitude for the people around her.

[41:33] Kim shares the big years she's had since she started working at Sola in 2014, and how Sola has been with her through all of her difficulties in life.

[46:17] Thank you so much for being on the show!

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Jennie 

@jenniethewolff

Connect with Kim

 

@Kimi_Kisses

 

18. On The Cutting Edge As A Celebrity Stylist With Sade Williams

51m · Published 28 Jul 07:00

Sade Williams is a celebrity stylist, owner of Sade Milinda Studios in Manhattan, New York, and one of our 2017 Faces of Sola. Before coming to Sola, Sade worked at one of the most prestigious salons in New York City. She moved to Sola because she was ready to create an intimate salon home for her guests, many of whom are high profile models and celebrities. She has even created an assistant apprenticeship program where she trains mentees on how to do high-end salon and editorial work in their own salons someday.  

Listen as Sade shares how she got started in hairdressing and the journey she took to create the career of her dreams. Sade has worked with many celebrities and has found ways to combine her passions for hair and fashion.

Sade speaks about the COVID-19 shutdown in New York City and how she stayed in communication with her clients while her salon was closed. Because of the pandemic's financial impact, she came up with creative service packages for her clients that served both her and her clients’ needs during this challenging time. 

Sade's salon is back open now with social distancing restrictions and she couldn’t be happier to be back behind the chair doing what she loves most. 

In This Episode

[01:22] Welcome to the show, Sade!

[02:58] Sade shares her background and how she got into hairdressing.

[05:48] Sade says that she can't work in a big salon. She likes a more intimate setting.

[06:26] The first salon she worked in was in the meatpacking district of New York.

[08:54] On Thursday, Sade was working with Beyonce's mom. On Friday, she quit her job, and on Tuesday, she has an interview at one of the top 5 salons in Manhattan.

[11:20] When you worked at Ted Gibson, did you work with celebrities?

[13:14] Sade discusses the opportunities she got while working with Ted Gibson.

[15:24] Listen as Sade speaks about how scary it was to work celebrity clients at first.

[18:23] Sade says she was in the right place at the right time to combine her passions of hair and fashion.

[20:52] Sade speaks about how she stays on the cutting edge with social media.

[23:38] Social media allows people to get inspiration from others in your field.

[24:42] What made you go out on your own?

[27:06] Sade shares that being independent allowed her to keep her connections and use her experiences from the other salons.

[29:30] Sade speaks about picking out her Sola studio, which she has now been at for five years.

[30:50] Sade describes her studio.

[33:50] What impact did the pandemic closures have on your salon?

[36:06] Sade discusses how she took care of her clients during the shutdown.

[39:31] Listen as Sade shares the packages she offered to help clients the pandemic financially impacted.

[43:24] Her freelance work is on hold, and they still don't know when those jobs will resume.

[45:46] How have you used this time for personal and professional growth?

[48:22] Sade speaks about eating healthy, working out and meditating during the shutdown.

[49:54] Thank you so much for being on the show!

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Jennie 

@jenniethewolff

Connect with Sade

@sademilindastudios

17. Crisis Creates Opportunity with Michael Cole

55m · Published 21 Jul 07:00

Michael Cole is a business coach, industry thought-leader, co-founder of Summit Salon Business Center, and a loyal Sola supporter. Upon the first salon closures, Michael generously hosted a Facebook Live for our community on preparing for financial uncertainty. Over the years, Michael has coached several Sola owners, been a speaker at several Sola Sessions, and hosted many virtual education events for our community. 

 

Tune in to this episode of Sola Stories to hear how to take advantage of this unprecedented crisis and create unprecedented opportunities. 

 

As Michael says,  “What we take for granted we lose and what we take advantage of we maximize.” Are you missing out on opportunities to increase your profits? Listen as Michael discusses ways to make more money even when seeing fewer clients as well  as ways beauty professionals who weren’t prepared for the shutdown the first time can prepare now if it happens again. 

 

In This Episode

[02:12] Welcome to the show, Michael!

[03:21] Michael says be humble or be humbled and how this pandemic is humbling many people.

[05:09] Listen as Michael speaks about how the pandemic has made it necessary for us to learn how to breathe underwater.

[06:59] Unprecedented crisis creates unprecedented opportunities.

[11:06] Michael shares what experiences prepared him for handling the financial issues the pandemic has stirred up.

[13:52] Michael says that now the opportunity is recovery, restoration, and transformation.

[15:37] Jennie reflects on a time when a company she worked for experienced layoffs, and she was thrown into a management position that she didn’t feel qualified for.

[17:01] What we see at Sola are people that are starting their own businesses, and years from now, they will look back and see the pandemic as an opportunity.

[19:01] Michael talks about the massive exodus he sees from the traditional chair rental to a Sola studio.

[21:00] Michael defines experience as an emotional episode in moments of time, which clients feel when they go to a salon.

[23:31] Michael speaks about what he hears from service providers and how they are making more money now while serving fewer people.

[28:06] Do I or do I not increase my prices? Many beauty pros are asking themselves this question.

[31:50] Michael says charge what you are worth, you are worth more than you are charging.

[34:20] Are you missing out on opportunities to increase your profit? 

[35:54] Once you sell the add-on, charge for it.

[38:56] Michael discusses what to do when people say they waited too late to prepare financially and are sinking.

[41:45] How can a small business owner navigate which programs are best for them?

[43:44] Desperation is way more motivating than inspiration.

[45:33] Michael shares some tips for beauty professionals in case they get shut down again.

[48:04] Not having to means you managed your money right.

[49:42] Michael discusses some programs he has in place to help Sola pros build their clientele and maintain their clients during a pandemic.

[52:58] Michael shares how L’Oreal and Salon Centric support Sola and their beauty professionals.

[54:28] Thank you so much for being on the show!

 

Stay Connected

Sola Salon Studios

Facebook | Twitter | Pinterest | Instagram

Connect with Jennie 

@jenniethewolff

Connect with Michael

 

@michaelcolesummit

 

16. Quick Tip: Pay Your Rent In Retail

17m · Published 14 Jul 07:00

We want to talk about retail because, in a salon studio environment, retail can be a tremendous opportunity to boost your bottom line. We know that with COVID-19 closures, you are probably trying to make up for the lost time, and with the need to sanitize after every guest, it's almost impossible to double book as you may be used to.

 

If you are uncomfortable talking to your clients about retail, you are leaving a lot of money on the table - money that can literally pay your weekly rent. Remember, you are doing your clients a service when you send them home with the products to maintain the style you've created. Guests will appreciate you suggesting products that will solve a problem they are having or maintain the look you’ve created in the salon.

 

Tune in to this Quick Tip to for 10 tips to help you boost your bottom line and retail like a boss. Sit back, take notes, and get ready to start paying your rent in retail! 

 

In This Episode

[00:26] Welcome to the show!

[00:29] Today, we share some quick tips on how to pay your rent in retail.

[01:09] The intimate setting allows you to talk to your clients about retail.

[02:13] Some stylists consider retail a separate business entity.

[02:49] Think about suggesting retail as a way to educate your guest on how to maintain the look you have created.

[03:52] Clients will thank you for suggesting products that will correct a problem they are having.

[04:33] Education can help a client maintain their look between appointments.

[05:15] Jennie shares 10 tips to help you boost your bottom line.

[07:16] Be inquisitive, ask a lot of questions.

[10:10] Tip #6 is to help your clients preserve their color.

[12:01] Have you ever explained the difference between the brushes and which one will work best for their hair?

[14:29] Tip #10: Think about creating an eye-catching display, that’s COVID-19 safe. 

[16:53] Thank you for listening to the show!

 

Links and Resources

Jennie Wolff

Sola Salon Studios

@solasalons

Facebook | Twitter | Pinterest | Instagram

15. Evolving & Adapting To Stay Successful in The Beauty Industry With Gordon Miller

59m · Published 07 Jul 07:00

If there’s anyone who understands evolution in the beauty industry it’s Gordon Miller. Gordon has been a part of the Sola family for many years as both a speaker at the Sola Sessions and Sola Summit as well as a close friend and mentor to Jennie Wolff. Gordon’s insights and mentorship have made tremendous impacts on Sola’s evolution and programs over the years, including his advice when we first decided to launch the Sola Stories podcast! Gordon is the CEO of Hairbrained, a digital platform exclusively for hairdressers, and he hosts their incredible podcast Hairbrained Conversations. He has been at the forefront of social media for the beauty industry and has continued to be an advocate for its marketing power, allowing beauty professionals to go independent earlier in their careers than they could before social media marketing.

 

Listen, as Gordon shares how crucial social media is in this COVID world and why staying connected through platforms like Hairbrained are so important in our time of social distancing. Gordon believes that once we are on the other side of this pandemic, beauty professionals in salon suites who have continued to invest in their education, learn new skills, and stay connected with their clients and the industry will be set up to flourish.

 

Gordon says that beauty professionals need to be prepared for whatever uncertainties might come their way. It could be a resurgence of the COVID-19 pandemic or something smaller like a slowdown in the industry, but whatever it is, being financially prepared is the key. If you haven’t already, download Sola’s free guide 8 Tips for Beauty Professionals to Navigate COVID-19 and Overcome Financial Uncertainty and prepare yourself to stay successful no matter what life throws your way. 

 

In This Episode

[03:19] Welcome to the show, Gordon!

[05:57] Gordon shares how his journey in the beauty industry started.

[08:50] Working in social and digital in the early days led him to work with American Salon Magazine.

[10:09] Gordon speaks about his career in the educational side of the beauty industry.

[11:42] Why did you become so passionate about social media?

[14:30] Gordon shared that every time he saw someone do social media right, he saw the results and just knew that social media would be huge.

[16:34] Marketing matters and it has always mattered; you can bootstrap yourself through social media.

[18:24] Why do you think social media is essential in this COVID world?

[20:52] Gordon says that social media is like an ongoing buffet of information.

[23:49] Gordon discusses what his team is working on at Hairbrained.

[26:06] He speaks about his primary role at Hairbrained and what the rest of his team does.

[29:41] Gordon feels like Hairbrained is the perfect company for what is happening now in the world.

[32:36] Gordon believes that once we are on the other side of this pandemic, the people who have done the work and stayed strong will flourish.

[37:15] When do you think events will come back?

[39:20] Gordon speaks about a movement in the K-pop world to reopen the entertainment business in South Korea and how that will affect us in the U.S.

[43:15] Gordon shares how people can stay connected and get their education through the pandemic.

[45:18] We might see a throwback to the old days where the star educators were local.

[47:49] What do you think hairdressers need to do in case they close the salons again?

[50:45] Were you financially prepared for a crisis? Are you mentally prepared in case shutdowns happen again?

[51:22] Download Sola’s 8 Tips for Beauty Professionals to Navigate COVID-19 and Overcome Financial Uncertainty

[54:05] Gordon speaks about Hairbrained’s digital education platform hblive.me with a free course from Michael Cole on how to up your game on Instagram.

[55:21] Who are your mentors?

[57:02] Thank you so much for being on the show!

 

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Sola Stories has 117 episodes in total of non- explicit content. Total playtime is 66:51:37. The language of the podcast is English. This podcast has been added on August 16th 2022. It might contain more episodes than the ones shown here. It was last updated on May 31st, 2024 20:18.

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