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4.70 stars
31:29

App Marketing by App Masters

by Steve Young

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

Copyright: Steve Young

Episodes

This Growth Hack Generates 100's of REAL App Store Ratings for FREE

7m · Published 06 Feb 14:30

When launching a new app, positive reviews can significantly boost your app's credibility and user trust.

In this video, we explore both aggressive and soft approaches to encourage user feedback and share some valuable tips on leveraging "app gone free" campaigns to boost your app's ratings. Additionally, we'll guide you on how to showcase those precious reviews directly under your app's store listing.

🚀 Aggressive and Soft Ways of Getting Reviews:

Discover the dynamic strategies that range from assertive approaches to more subtle methods for gathering reviews. We'll discuss the dos and don'ts of soliciting feedback, ensuring a positive user experience while maximizing your chances of garnering those coveted five-star ratings.

📊 Using AppAdvice Campaigns for Ratings:

Learn how to harness the power of AppAdvice campaigns to effectively increase your app's visibility and gather quality reviews. We'll share examples of campaigns we ran, the results we achieved, and how you can use the same strategies to boost your app's overall rating.

🌐 How to Show App Store Reviews Under Store Listing:

Ever wondered how to feature certain reviews? Unlock the secrets of displaying your app store reviews directly under your listing. By showcasing positive feedback prominently, you'll enhance your app's appeal and attract a wider audience.

You can also watch the video: https://youtu.be/zQaAlI3CxWg

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

App Engagement Strategies From Pandora

10m · Published 30 Jan 14:30

Ever wondered if engagement is the key to increasing conversion and reducing churn? Join us in this insightful video as we explore the dynamic relationship between engagement and monetization, and how one can significantly impact the other.

Points covered:

Monetization's Impact on Engagement:

Uncover the direct correlation between your monetization strategy and customer engagement, and learn how optimizing this connection can lead to increased customer retention.

Low-Hanging Fruits for Engagement:

Explore quick wins and easily implementable strategies to boost engagement effortlessly, ensuring your audience stays connected and committed to your brand.

Leveraging Push Notifications:

Harness the power of push notifications to keep your audience engaged and informed, creating timely and relevant touchpoints that contribute to overall customer satisfaction.

Effective Onboarding Flows:

Dive into the world of onboarding flows and discover how a well-designed process can significantly enhance engagement from the very start, setting the stage for long-term customer loyalty.

Churn Reduction Strategies:

Unearth actionable insights on how to minimize customer churn by implementing proven strategies that focus on building strong, lasting relationships with your customer base.

Unlocking the Potential of Email Marketing:

Learn how to utilize email marketing as a powerful tool in your customer retention arsenal, creating personalized and targeted communication to keep your audience engaged and loyal.

You can also watch the video: https://youtu.be/KakElynEplw

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Your App Growth Questions Answered

1h 8m · Published 29 Jan 14:30

I'll be sharing how much money we're making from our apps and the strategies I'm using to grow them into a six-figure business.

You will discover:

- How to come up with app ideas that are GUARANTEED to make $1,000 a month

- ASO strategies for indie developers

- Answers to your most pressing questions

Make sure you leave a comment on our YouTube video to ensure your question gets answered.

App Audits:

https://apps.apple.com/app/streeto-on-street-parking/id1642060340

https://play.google.com/store/apps/details?id=com.ConvertCurrency.ExchangeRate

You can also watch the video: https://youtube.com/live/ZwR0W4D51Lk

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

The TikTok Ads Strategy for Beginners

11m · Published 23 Jan 14:30

Ready to skyrocket your app downloads with TikTok Ads? 🚀 This video is your ultimate guide to getting started and maximizing your success on the hottest social media platform!

🔍 Getting Started: Dive into the world of TikTok Ads as we walk you through the step-by-step process. Learn how to set up your campaigns, target the right audience, and optimize for app downloads. Whether you're a beginner or looking to refine your strategy, we've got you covered!

🧪 Testing New Video Ads: Stay ahead of the game by discovering the secrets of effective video ad testing. Find out how often you should be refreshing your content, exploring new creatives, and adapting to the ever-evolving trends on TikTok. We'll share practical tips to keep your audience engaged and boost your app downloads!

📊 Ideal CTR: Curious about the ideal Click-Through Rate (CTR) for TikTok Ads? Unlock the metrics that matter and learn what CTR you should aim for to ensure your campaigns are performing at their best. Get insights into optimizing your ad content for maximum impact and driving more users to download your app.

You can also watch the video: https://youtu.be/-bUUzYB-z1A

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

The AI Tools to Supercharge Your Marketing

52m · Published 22 Jan 14:30

Discover the impact of AI on ad campaigns and consumer engagement.

You will discover:

- The AI Tools to Supercharge Your Marketing

- AI prompt engineering to get the right output

- How to use the right AI tools

- Using AI for ad generation

As the Founder of the Women and AI organization and community, Reut Lazo is a highly accomplished Lead Product Manager with extensive expertise in AI, ML, Biotech, Digital Therapeutic, Gaming, and Augmented Reality industries.

With a proven track record at organizations like Akili Interactive, Together Labs, Inner Cosmos, and Meta Company, Reut excels in driving product improvement, strategic roadmaps, and team management.

Learn more:

https://www.womenandai.com/

https://www.linkedin.com/in/reutlazo/

App Audits:

https://apps.apple.com/ca/app/hire-and-fire-your-kids/id1449179153

https://apps.apple.com/us/app/text-summary/id1567387131

You can also watch the video: https://youtube.com/live/JSU5_5Vf8UI

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Advanced ASO Strategies for 2024

15m · Published 16 Jan 14:30

Since I started ASO over a decade ago, it has undergone several changes, and the strategies that worked back in the day don't work anymore. If you are an indie app developer looking to grow your app in 2024, here are the ASO strategies you need to rank your app in the app store.

Niche Keyword Focus:

Tailor your keywords to your app's unique niche. Optimize for relevance and specificity to attract the right audience.

Innovative App Ideas through Keywords:

Uncover fresh app ideas by strategically analyzing and incorporating relevant keywords. Explore untapped markets and enhance your app's appeal.

Keyword-Rich In-App Events:

Elevate engagement with events tied to strategic keywords. Boost visibility and user interaction through well-planned in-app activities.

US Localizations:

Expand your reach by localizing your app for the US market. Create 10 different localizations to cater to diverse audiences and enhance discoverability.

Keyword Install or Boost Campaigns:

Drive app installs and visibility through targeted campaigns. Utilize keyword-specific strategies to boost your app's ranking and capture user attention.

You can also watch the video: https://youtu.be/d8TOuMnMv74

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Lessons From Spending $20M on Ads

1h 20m · Published 15 Jan 14:00

Today's guest is Lucas Moscon, who is the Senior User Acquisition Manager at Monkey Taps, makers of the popular Motivation app.

He reveals his UA and ASO roadmap for mobile apps including what channels you should focus on depending on your monthly revenues. Plus, he shares what subscription apps will focus on ad monetization in 2024.

Lastly, he’s a great follow on LinkedIn.

Learn more:

https://www.linkedin.com/in/lucas-moscon/

https://www.monkeytaps.app/

https://www.linkedin.com/feed/update/urn:li:activity:7117433584688201728/

App Audits:

https://apps.apple.com/us/app/true-pulse-heart-rate-monitor/id1577766192

https://apps.apple.com/us/app/ai-floor-plan-design-camplan/id6444421373

You can also watch the video: https://youtube.com/live/agU9hJpFxno

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

App Onboarding Fail & What To Do Instead

10m · Published 09 Jan 14:30

Discover the app onboarding process that led to a 30% decrease in conversions and what they did wrong.

🚀 Whether you're a product manager, UX designer, or app publisher, understanding how to guide users seamlessly through the onboarding journey is crucial for long-term success. Join us as we explore proven techniques, share industry insights, and uncover the secrets behind some of the most successful onboarding experiences.

🔑 Key Takeaways:

1️⃣ Personalization is Key: Learn how to tailor the onboarding experience to each user, making them feel valued and understood right from the start.

2️⃣ Interactive Onboarding Elements: Discover the power of interactive features that keep users engaged and excited about exploring your product or service.

3️⃣ Clear and Concise Communication: Uncover the magic of delivering information effectively – striking the perfect balance between clarity and brevity.

You can also watch the video: https://youtu.be/pko0ZC4d19E

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

All Your ASO Questions Answered

11m · Published 02 Jan 14:30

Welcome, App Nation, to an exhilarating new year where we shed light on some of the most burning questions about ASO and explore strategies to rank your app in the app store in 2024.

Key Takeaways:

1. Master the Review Game: Uncover proven tactics to get genuine reviews for your app, boosting your credibility and trustworthiness.

2. Budget-Friendly ASO Tools: Discover affordable yet powerful ASO tools that will give your app the competitive edge without breaking the bank.

3. Keyword Install vs Boost Campaigns: Decipher the battle between Keyword Install and Boost Campaigns to optimize your app's discoverability and downloads.

4. Unlock the Power of Localization: Explore the impact of localization on your app's global reach, ensuring it resonates with diverse audiences.

5. Top-notch Ranking Check Tools: Equip yourself with the latest tools to keep a close eye on your app's ranking and make data-driven decisions.

6. Navigate the Ad Network Maze: Get insights into choosing the right ad network for new apps, maximizing your app's exposure and user acquisition.

You can also watch the video: https://youtu.be/VJWv1hdtgaQ

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

Live Coaching Call for AI Anti-Bullying App

1h 4m · Published 25 Dec 14:00

Get all your app growth questions answered in this video.

Today's guest is Paul Egan, an inner city math teacher for 9 years, who built an AI anti bullying app called Bully Buster.

You will discover the strategies to grow downloads and subscriptions when you're just starting out.

There's a saying that I love "zero to one is impossible, one to 10 is hard".

Let's help those stuck in the impossible stage, because once we break through that then things start getting easier and we start building momentum.

Learn more:

https://apps.apple.com/us/app/bully-buster/id6461522666

https://bullybuster.ai

App Audits:

https://www.gamefunnel.app

https://apps.apple.com/us/app/dvlp/id1613916950

You can also watch the video: https://youtube.com/live/g2qKscOs9As

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

***************

--- Send in a voice message: https://podcasters.spotify.com/pod/show/app-marketing-podcast/message

App Marketing by App Masters has 780 episodes in total of non- explicit content. Total playtime is 409:22:46. The language of the podcast is English. This podcast has been added on August 20th 2022. It might contain more episodes than the ones shown here. It was last updated on May 30th, 2024 07:10.

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